AI, Empathy, and the Female Consumer with Katie Mares | #27

AI may be powering more of our customer interactions than ever before, but when the technology is built without empathy, it misses the mark, especially with the world's most influential consumer: women. By 2028, women will control 75% of discretionary spending, yet most AI-driven experiences are still designed from a male perspective. In this episode, I sit down with Katie Mares to unpack what's missing in today's AI-powered customer experiences and how to bridge the gap between human emotion and machine efficiency. Connect with Katie: Website: katiemares.com Book: CustomHer Experience Instagram: @katiemares

Episode metadata supplied by the publisher feed · Published Sep 15, 2025

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AI, Empathy, and the Female Consumer with Katie Mares | #27

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