AI Expert: Everything You Know About Marketing Is About To Change

Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Emma is pioneering how consumer brands adapt to the decline of Google search and the rise of LLMs like ChatGPT as the new product discovery engines. In this episode, Emma breaks down how she predicts industry trends, the data-driven strategies brands need to get recommended by AI, why traditional PR is evolving fast, and actionable steps founders can take this week to future-proof their marketing. Emma also shares her favorite AI tools for founders, the impact of Reddit and small blogs on LLM results, and her unique perspective on building a business at the intersection of media, technology, and commerce. LINKS Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Grace's business: ⁠https://praize.studio/ Mercury is a fintech company, not an FDIC-insured bank. Learn more about your ad choices. Visit megaphone.fm/adchoices