AI for Human SEO + “Maybe It Isn’t JavaScript” (Crystal Carter & Martin Splitt) | SearchNorwich highlights

Host Jack Chambers Ward shares a special episode of Search With Candour highlighting two talks from SearchNorwich 18 ahead of the first SearchNorwichXL conference on 24 September 2026.🎟️SearchNorwichXL tickets: https://searchnorwich.org/In the first talk, Crystal Carter (Wix) discusses using AI tools for “actual intelligence” in SEO by emphasizing human experience, real examples, and opinion, noting forum visibility (e.g., Reddit) and practical ways to add EEAT-style signals, primary-source content, and social proof while using tools like transcribers, image enhancers, and NotebookLM.In the second talk, Martin Splitt (Google) presents “Maybe it isn’t JavaScript,” explaining that many indexing issues blamed on JavaScript are actually caused by blocked resources (e.g., robots.txt blocking APIs), caching/CDN behavior, or incorrect status codes in SPAs, and recommends using Search Console and rendered HTML to diagnose problems.00:00 Introduction00:26 Search Nor Excel Preview01:05 SearchNorwich 18 highlights01:49 Crystal Carter Intro04:59 AI Reality In SEO07:41 Why Humans Still Win09:54 Experience Signals Matter15:17 Real Examples And Proof17:39 Opinions Drive Clicks20:51 AI Tools For Humans23:39 NotebookLM Workflow25:32 Wix Built In AI Tools27:40 Crystal Wrap Up28:58 Why JavaScript Gets Blamed30:55 Use Search Console Rendered HTML33:04 Missing Content Cats Case Study35:32 Robots TXT Blocking The API37:52 Google Rendering Bug Noindex JS41:24 Phantom Noindex From CDN Cache47:10 SPA Error Pages Returning 20050:57 Fixing SPA 404s Properly51:54 Summary Tools And Q&A54:42 Wrap up