AI-Generated Direct Bookings

AI is moving faster than most short-term rental hosts realize.In this episode of the STR Investing Podcast, Mark Lumpkin welcomes back Boostly founder Mark Simpson for a deep dive into how AI agents, automation, and direct booking technology are changing the future of hospitality.Mark Simpson shares how he went all-in on AI at the beginning of 2026, replacing repetitive manual tasks with AI agents that now help run parts of his business 24/7. What started as simple experiments quickly turned into real revenue, operational efficiencies, and entirely new systems for managing guests, marketing, and direct bookings.Throughout the conversation, they discuss the difference between basic AI chat tools and true AI agents, how operators can use AI without losing the hospitality element, and why most hosts are still thinking too small when it comes to automation.They also break down:AI agents and how they actually workUsing automation to increase direct bookingsWhy hospitality still matters more than AIThe future of Airbnb algorithms and booking platformsAI tools that save operators hours every weekHow hosts can leverage guest data more effectivelyThe importance of owning your customer relationshipsReal examples of AI-generated revenue growthMark also shares details about Boostly Connect, the new platform designed to help hosts better manage guest data, automate outreach, and improve direct booking performance.If you’re trying to stay ahead in the short-term rental industry, this is an episode you don’t want to miss.__Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com