AI Has Changed The Way We Create, Consume And Value Content | Adriel Yong - E730

Adriel Yong is the Co-Founder and COO of Clouted, the AI-native clipping and distribution company that turns long-form content into short video and routes it to the right platform and audience. Clouted has raised a $7M seed led by Slow Ventures, following a $4.45M round backed by a16z SPEEDRUN and AppWorks under its former name, Clout Kitchen. The team also produces &FRIENDS, one of the largest dance and pop-culture festivals in the Philippines.  Adriel joined Jeremy Au to work through what AI has done to media. Five or six years ago, making this podcast meant cutting every "um" by hand and building cover art from scratch, and Adriel's estimate is that roughly 80% of that work no longer exists. What moved into the space are faceless pages and fully synthetic creators, plus a third feed inside the AI apps competing for the ten hours a day. Social was meant to be the escape from bought media and is now entirely paid, and the answer engines are going the same way: people used to shape human perception, now they shape the model's. Which leaves the question of what still competes, and Jeremy's answer is not sleep, the way Netflix once put it, but real life. They work through the evidence and the strategy underneath it, from the K-shaped cinema rebound to Costco's private-label discipline mapped onto AI marketplaces, and close on the framework that AI shortens the route to purchase for things and places, but not for people. Watch, listen or read the full insight at https://www.bravesea.com/blog/ai-content  BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia. New episodes every week. Subscribe so you never miss one. Listen & Subscribe YouTube (English), YouTube (Bahasa Indonesia), Spotify (English), Spotify (Bahasa Indonesia), Spotify (Chinese), Spotify (Vietnamese), Apple Podcasts Follow BRAVE LinkedIn, X (Twitter), Instagram, TikTok, WhatsApp Follow Jeremy Au LinkedIn, X / Twitter, Instagram, TikTok, Facebook, Threads, Twitch Resources Get transcripts, startup resources & community discussions at www.bravesea.com #AI #Media #SoutheastAsia #Singapore #Philippines #TechPodcast #ContentCreation #CreatorEconomy #FacelessContent #AIVideo #GenerativeAI #GEO #AISEO #MediaStrategy #Startups #Founders #SEAstartups #Indonesia #Vietnam #Malaysia  00:00 Introduction 00:55 How AI collapsed the production workflow 03:28 Faceless creators and AI-generated creators 05:16 The ChatGPT feed vs the Instagram feed 07:12 Social is now paid social, and the GEO scramble 09:25 Content's biggest competitor is real life 10:37 IRL experiences as a go-to-market motion 12:09 The K-shaped cinema economy: IMAX, the Sphere, F1 14:15 Do you need more AI tools than ChatGPT? 15:17 The atom of work AI actually replaces 16:22 Free time, the senses, and omnichannel shopping 18:33 Costco, Kirkland, and AI marketplaces 19:59 A24's barbell versus the blockbuster bet 22:19 Fandom, IP, and imaginary characters 24:27 Know the real estate you are standing on 25:39 How media consumption habits changed 27:31 Why podcasts survive: edutainment and opinion 30:14 What we consumed in the last 24 hours 32:14 The insurance arbitrage AI found 34:08 Toilets, Wirecutter, and shopping with AI 36:02 Things and places, yes. People, no. 38:55 Word of mouth is still the filter for people 40:44 The Comfort Crisis and rethinking the cinema