AI Hype Vs. Reality at CES 2026

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.

Episode 46 of the Decoding AI for Marketing podcast, hosted by Rex Briggs, Shelly Palmer, Greg Stuart, titled "AI Hype Vs. Reality at CES 2026" was published on January 13, 2026 and runs 56 minutes.

January 13, 2026 ·56m · Decoding AI for Marketing

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Summary

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.

Episode Description

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.

For Further Reading:

CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/

How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/

MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit

Listen on your favorite podcast app: https://pod.link/1715735755

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