EPISODE · Jan 13, 2026 · 56 MIN
AI Hype Vs. Reality at CES 2026
from Decoding AI for Marketing · host Rex Briggs, Shelly Palmer, Greg Stuart
Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.For Further Reading:CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit Listen on your favorite podcast app: https://pod.link/1715735755
What this episode covers
Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.
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AI Hype Vs. Reality at CES 2026
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