AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.Key takeawaysStuart and Kristian shared:How to unlock AI's creative potential while preserving brand authenticityWays to build robust AI governance that enables innovation What effective AI leadership looks like in progressive marketing teamsThe opportunity to create sustainable competitive advantages in an AI-driven market How to strategically position your team for the AI-enhanced future Resources and linksAbbas MarketingLimesladeDowsocial MarketingFyxer.ai - Meeting management and transcription toolNotebookLM - Document summarisation and podcast creationCrystal Knows - LinkedIn profile analysis toolSocial Media Marketing podcast - AI marketing resources and toolsMIT study on AI making people lazy About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.