AI in Revenue Teams: Hype, Reality, and What Leaders Should Really Deploy - with Oisin Connell

AI is everywhere in revenue teams right now. But is it actually moving the needle or just automating the mess that was already there?Oisin Connell, sales leader with 15+ years of B2B tech experience across SaaS and enterprise, joins Michael Jäger to get specific about what AI in revenue teams actually looks like when it works and when it doesn't.In this episode:✌️ Win #1 — The AI health score: how Oisin's team replaced backward-looking MBR post-mortems with a daily weighted KPI feed that surfaces coaching opportunities in real time.✌️ Win #2 — The crystal ball: an account and persona research agent that delivers intent signals, email structures, and call scripts from a single URL input, cutting hours of manual prep per rep.🌱 Fail — AI without guardrails: what happened when reps built their own AI messaging without structure: brand drift, inconsistent output, and a full reset...The through-line: AI scales process, not intuition. If your GTM fundamentals aren't solid, you're not gaining efficiency, you're accelerating a mess.Connect with Oisin:🔗 LinkedIn: https://www.linkedin.com/in/oisinconnell1/🎙️ Beyond Revenue is hosted by Michael Jäger, Managing Partner at Cremanski & Company. New episodes every Friday.⏱️ Episode timestamps00:00 — Intro & Oisin's background04:09 — The biggest AI myth in revenue teams05:42 — What AI kills forever in sales ops07:37 — Win #1: The AI health score11:22 — Win #2: The crystal ball research agent14:19 — Quality over quantity — why training still matters14:41 — The fail: AI rollout without guardrails19:49 — Key takeaways & the human element21:17 — Where to find Oisin