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PODCAST · business
Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger]
by Cremanski and Company
20 minutes. One GTM leader. Real wins, real fails, zero filler.Beyond Revenue is the weekly show for B2B leaders who want practical insight from the people actually in the arena, across sales, marketing, RevOps, and the C-suite. Host Michael Jäger keeps it honest and specific so you leave every episode with at least one thing worth trying.Like what you hear? Follow the show, share it with your team, and leave us a rating ✨Want to submit a guest speaker request or be invited on the show yourself? Get in touch at: [email protected]
Episodes
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Building the Agent-Powered GTM Organisation - with Rayson Chia
Using ChatGPT and Claude for one-off tasks? That's what almost everyone is doing. Bur building an organization that actually runs on agents? Not so many have mastered this one yet. Rayson Chia, RevOps Lead at Packmatic, joins Michael Jäger to look at what is needed to move a GTM org from…
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Building Go-To-Market for GovTech with Ellen Lina Schmitt
The public sector looks too slow and too bureaucratic for most B2B sales teams. So how do you actually build a go-to-market motion that works there? Ellen Lina Schmitt, CRO at Ayunis, a GovTech company, and former builder of Personio's public sector, nonprofit, and education arm, joins Michael...
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Building a Human Brand in an AI-Saturated Market - with Maren Kaspers
Every AI company sounds the same right now. So how do you actually get noticed — and trusted — in a market where every vendor is running the same playbook? Maren Kaspers, VP Marketing at Octonomy and all-bound GTM leader owning both marketing and the SDR team, joins Michael Jäger to break down…
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The Niche Famous Framework: Becoming the Obvious Choice Before Anyone's Buying - with Tycho Luijten
Cold outbound is annoying and inbound alone is slow. So how do you become the obvious choice before a prospect even starts looking? Tycho Luijten, CEO and co-founder of Dapper — a 70 person B2B marketing agency in Rotterdam and Lisbon behind a Wolf of Wall Street parody that reached millions of...
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How to Build the Reputation Layer That Makes Revenue Easier - with Jillian Als
Everyone knows brand matters. Almost nobody structures it like a system. So what does it actually take to make brand drive revenue instead of just sitting in a deck? Jillian Als, CMO at Leadfeeder (formerly Dealfront) and a nearly two-decade veteran of B2B SaaS marketing, joins Michael Jäger to...
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How Not to Lose the Deal You Think You Won - with Ben Bauer
Most reps lose deals in the last mile, after the champion is bought in and everyone assumes it's done. Ben Bauer, VP of Sales at WorkFlex, where he runs a 30-person sales org inside a 40-person revenue team, joins Michael Jäger to break down why deals slip late, and what actually protects them:...
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From IT to Marketing: Why the Future of Marketing Leaders Is Technical - with Claudio Toldi
Marketing leadership is changing. The marketers creating the biggest impact today aren't only experts in brand, messaging, or campaigns...they're also the leaders who understand systems, data, technology, and how to connect business needs with technical execution. In this episode, Michael Jäger...
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From CFO to CEO: How Financial Thinking Shapes Better SaaS Leadership - with Rut Steinsen
How does a CFO think differently when they become CEO? Rut Steinsen, CEO of SimplyBook.me, joins Michael Jäger to discuss how financial discipline, operational efficiency, and long-term strategic thinking influence leadership in a growing SaaS company. Having started her journey as CFO before...
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The Modern Sales Leader: Scaling Revenue Through Culture, EQ and Internal Alignment — with Crevan O'Malley
You can have the best pipeline methodology in the market. If your culture is broken, it won't matter. Crevan O'Malley, VP Upmarket Sales and MD EMEA at HubSpot — leading 2,700+ people across mid-market, corporate, and channel — joins Michael Jäger to unpack what it takes to build a…
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Marketing Brain, Revenue Seat - with Nick Geurds | Beyond Revenue S.3 Ep. 14
Most CROs came up through sales. Nick Geurds came up through marketing and built revenue engines most sales leaders can't replicate. Nick Geurds, CRO at Datamaran and former CCO at Lepaya (7→40M ARR), joins Michael Jäger to unpack what happens when a marketer carries the number. The edge it...
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Leading Through Complexity: Scaling Growth Across EMEA in the AI & Security Era - with Petra Jenner
EMEA isn't one region. It's many, each at a different stage of technology adoption, investment maturity, and cultural business logic. Leading growth across all of them at once is one of the hardest leadership challenges in enterprise sales. Petra Jenner, GM and SVP EMEA at Splunk, joins Michael...
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How Marketing Teams Change Their Ways of Working with AI - with Johanna Fagerstedt
Most marketing teams bolt AI onto existing workflows and call it transformation. The teams actually moving fast have changed how they operate entirely. Johanna Fagerstedt, fractional CMO, board member, former CMO at Mentimeter, joins Michael Jäger to break down what AI-native marketing actually...
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Value Before Demand: Building Brand Preference in B2B - with Audrey Digonnat
Most B2B marketing is built to capture demand. But what if your buyers won't be ready for seven years? Audrey Digonnat, CMO at Asys and former Google product marketing leader, joins Michael Jäger to break down why brand preference isn't a vanity metric: it's tomorrow's pipeline. With experience...
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From Finance to Growth Engine: How CFOs Drive Revenue Transformation - with Robert Checchia
Most CFOs are hired to control costs. The best ones quietly become the most important growth driver in the room. Robert Checchia, CFO at Benzinga — one of the most-read financial media and data businesses in the US — joins Michael Jäger to break down what modern CFO leadership actually looks like...
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Building and Scaling a New Market: Lessons from Launching DACH for a Global AdTech - with David von Hilchen
Entering a new market looks exciting from the outside. Inside, it's credibility gaps, unknown brands, and hiring battles where no one's heard of you yet. David von Hilchen, Director of Sales and Country Lead DACH at StackAdapt, joins Michael Jäger to share what it actually takes to build a…
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The CMO as a Revenue Leader: Operating Between Strategy and Execution - with Maria Berghäll
Most CMOs are handed a marketing budget and told to generate leads. The best ones quietly rewire how the entire company goes to market. Maria Berghäll, CMO and GTM leader at Lundahl Transformers, Top 10 GTM Voices of the Nordics 2026, joins Michael Jäger to talk about what it actually takes to…
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The Modern CRO: Leading Revenue Across Sales and CS - with Mark Reich
You closed the deal. Now who owns the customer?Most revenue organisations are built to win new business. Far fewer are built to keep it and grow it. Mark Reich, CRO of Lawpilots, has spent the last two years rebuilding exactly that: a full revenue engine where sales and customer success aren't...
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Smarketing in Practice: Aligning Sales and Marketing Across Markets - with Ylva Eriksson
Sales and marketing say they're aligned. The data tells a different story. Ylva Eriksson, CMO at Winningtemp and B2B marketing leader with experience scaling across multiple markets, joins Michael Jäger to get practical about what sales and marketing alignment actually requires, beyond the…
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The Orchestration of Enterprise Deals - with Thomas Cser
Most enterprise deals don't die because of the product. They die because of internal alignment debt, over-engineered selling teams, and a champion with no budget. Thomas Cser, Head of DACH Revenue & Growth at Stripe — and former enterprise leader at SAP, Salesforce, and ServiceNow — joins Michael...
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AI in Revenue Teams: Hype, Reality, and What Leaders Should Really Deploy - with Oisin Connell
AI is everywhere in revenue teams right now. But is it actually moving the needle or just automating the mess that was already there? Oisin Connell, sales leader with 15+ years of B2B tech experience across SaaS and enterprise, joins Michael Jäger to get specific about what AI in revenue teams...
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The Role of Partnerships in Modern Revenue Architecture — with George Alifragis
Most partnership programmes sign agreements and call it a day. The ones that actually move revenue are built on activation, trust, and a ruthlessly structured network. George Alifragis is SVP and Head of Operating Network & Ecosystem at Metropolitan Partners Group, a Forbes Business Council…
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Pricing as Part of the GTM-System - with Roee Hartuv
Most SaaS companies get pricing wrong: not because they charge the wrong number, but because they're asking the wrong question entirely. Roee Hartuv, Senior Pricing Advisor and Head of GTM Expertise at Willingness2Pay, joins Michael Jäger to make the case that pricing isn't a finance decision…
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From Inbound vs Outbound to Mixbound - with Sara Storm
Cold outreach is broken. Inbound alone won't scale you upstream. So what actually works in B2B sales right now? Sara Storm, Sales Director EMEA at N.Rich, founder of Break the Box and GTM strategist with 20+ years in B2B SaaS joins Michael Jäger to break down the MIXBOUND motion: how to blend...
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🇩🇪 Operationalizing Growth: Turning GTM Strategy into Scalable Execution
Many companies have bold growth strategies. Few manage to operationalize them. In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Kim Aberfeld (CRO at Scalara) to explore how go-to-market strategies become scalable execution engines. Together, they...
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🇩🇪 Growth Architecture in B2B: How Operational Excellence Transforms Sales
Growth doesn’t fail because of ambition. It fails because of structure. In this episode, Michael Jäger speaks with commercial operations leader Nadja Ristig about what truly enables scalable B2B growth: operational excellence. With experience spanning enterprise, SaaS, IoT, and post-merger...
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🇬🇧 Measurable Marketing: Turning Data into Growth Strategy
Marketing creativity is important but without measurement, it’s just guesswork. In this episode of Beyond Revenue, Michael Jäger speaks with Stephanie Pilon, CMO at Singular, about how modern marketing leaders turn data into real growth strategy. Stephanie shares how marketing can evolve from a...
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🇩🇪 The modern CCO playbook – Balancing growth, strategy, and execution
What is the difference between a VP of Sales and a modern CCO? In this conversation, Wolfgang Richter (CCO at Solvares Group) explains why today’s revenue leaders must trade their spreadsheets for blueprints. We dive into the "Trinity of Growth"—customer behavior, product structures, and data—and...
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🇩🇪 Scaling smart: how strategic partnerships drive modern tech ecosystems
In this episode, Michael Jäger sits down with Christin Wehrstedt, a seasoned leader in sales and strategic partnerships, to explore how DeviceNow is revolutionizing the workplace in over 190 countries. Moving beyond traditional "leasing" models, Christin explains how a true subscription-based...
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🇬🇧 From Brand to Revenue: measuring impact with simple attribution
How do you actually prove that brand drives revenue, without overcomplicating attribution or falling back on “it’s long term, trust us”? In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Guta Tolmasquim, Founder & CEO of Purple Metrics, a machine...
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🇬🇧 From growth to maturity: scaling SaaS marketing in the subscription economy
In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger talks with Emelie Linheden, VP of Marketing at Younium and former first marketing hire, about what it really takes to scale SaaS marketing from a single market to a global footprint. You’ll hear about: Why SaaS...
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🇩🇪 The power of one: leading Sales and Marketing under one roof
What really happens when you put sales and marketing under one roof? In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Laura Keddi, VP Sales & Marketing at egroup.io / ebuero AG, to talk about the realities behind “The Power of One”: one commercial...
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🇩🇪 Building and scaling international revenue teams
In this episode of Beyond Revenue, host Michael Jäger sits down with Methodios Chousmekiaris, CRO at MMD Smart, to explore one of the biggest challenges in SaaS growth: the internationalization of revenue teams. Together, they discuss how to successfully expand go-to-market operations across...
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🇬🇧 Operator to Investor: the only 6 questions that matter!
In this episode of Beyond Revenue, host Michael Jäger sits down with Anoop Vasisht, a global go-to-market leader who scaled a SaaS company from $1M to $100M ARR. Together, they unpack the six key pillars of scaling B2B SaaS — from strategy and structure to process, culture, and leadership.…
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🇬🇧 GTM insights, from startups to global enterprise
In this episode of Beyond Revenue – Narratives of Revenue Leaders, host Michael Jäger sits down with Jimena Mondragón, a digital strategist, entrepreneur, and growth leader whose career spans startups, her own ventures, scale-ups, and global enterprises. Jimena shares her unique perspective on...
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🇩🇪 Tackling the CRO challenges of international SaaS expansion
In this episode of Beyond Revenue, host Michael Jäger talks with Ferdinand Leon Meister, Chief Revenue Officer at Datashake, about what it really takes to scale a SaaS business across borders. From navigating cultural complexity to finding product-market fit in new regions, Ferdinand shares...
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🇬🇧 Scaling smart: the art of blending organic growth with strategic partnerships in global tech markets
In this episode of Beyond Revenue: Narratives of Revenue Leaders, host Michael Jäger speaks with Mitch Goovaerts, VP Revenue at checkhub.io. With over 15 years of experience in SaaS, industrial tech, and international go-to-market leadership, Mitch shares how to balance organic growth and…
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🇬🇧 Driving growth through customer-centric strategy and operational excellence
Catia Franco (Global Director, Customer Strategy & RevOps, Fujitsu) unpacks how to turn “customer centricity” from a slogan into an operating system. Together with Michael they dive into launching a global marketing hub, tripling B2B display sales in one year, and making RevOps a strategic…
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🇩🇪 Beyond the funnel: building modern revenue architecture for sustainable growth
Markus Kieslich joins Michael to unpack how to drive go-to-market strategies from classic “new logo” obsession to a lifecycle, system-first revenue architecture. Together they cover moving from hero sellers to repeatable systems, why Customer Success must be proactive (not reactive), and how…
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🇩🇪 Growth, differentiation and competitive advantage: success strategies from Germany
Christos Golias joins Michael to unpack two decades of scaling at TAROX AG and how German Mittelstand roots can be a superpower in global competition. We dive into building autonomous business units, creating five clear sales career tracks, staying obsessively close to customers, and turning…
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🇩🇪 Smarter Channels over Smarter Spend
In this episode of Beyond Revenue, I sit down with Stefan Bader, CEO of Cello, to explore the future of go-to-market strategies in the age of AI. We discuss how companies need to rethink their GTM playbook: shifting from simply increasing budgets to choosing the right channels and orchestrating...
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🇬🇧 The Modern CRO: Orchestrating Scalable, Sustainable Growth in Industrial Tech
In this episode, I am joined by Julian Weitz, Chief Revenue Officer at Makersite, to explore how the role of the CRO is evolving in complex B2B industries. Sitting at the crossroads of sales, strategy, and sustainability, Julian shares how he drives growth while aligning with the long-term value...
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🇩🇪 Scaling platforms with strategic commercial leadership
What do you do when the market feels saturated but growth expectations keep rising? In this episode, Katharina Huke shares her experience, where her team had to find creative ways to drive growth in one of the most competitive food delivery markets. From doubling down on field sales to building…
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🇩🇪 Von Retention zu Revenue: wie Customer-Success-Denken moderne Sales-Leadership verändert
In dieser Folge von Beyond Revenue spricht Michael Jäger mit Henriette Schinn über die spannende Schnittstelle zwischen Customer Success und Sales Leadership. Gemeinsam beleuchten sie, warum die Kundenreise nicht mit dem Vertragsabschluss endet, sondern dort erst richtig beginnt. Henriette teilt...
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🇬🇧 Fixing Sales forecasting: why quality beats quantity
In this episode of Beyond Revenue, Michael Jäger sits down with Mike Groeneveld, VP Global Sales at Everstage, to explore a challenge nearly every revenue leader faces: broken sales forecasts. Together they dive into: Why activity ≠ accuracy and how quality signals make all the difference How to...
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🇩🇪 Gemeinsam wachsen: Vertrieb, Marketing und Customer Success mit RevOps vereinen
🎙️ In dieser Folge von Beyond Revenue spricht Host Michael Jäger mit Artur Gutjahr von PlanCraft darüber, wie Revenue Operations (RevOps) als strategisches Bindeglied zwischen Vertrieb, Marketing und Customer Success agiert und welche Wirkung das auf nachhaltiges Wachstum hat. Artur gibt…
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🇬🇧 The Evolving Role of the CRO: lessons from a 4x Chief Revenue Officer
🎙️ Beyond Revenue welcomes Frederick Crosby, a four-time Chief Revenue Officer, to explore the evolving role of the CRO in today’s fast-paced, AI-powered business landscape. Hosted by Michael Jäger, this candid conversation dives deep into: 🚀 Wild growth stories from PayPal, Western Union…
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🇩🇪 Go-to-Market von xentral ERP Software: wie ein ERP-Startup den Mittelstand digitalisiert
In dieser Folge von Beyond Revenue sprechen wir mit Benedikt Sauter (Gründer von xentral ERP Software) und Moritz Lukas (VP Commercial) über den Aufbau und die Skalierung von xentral: einer modernen ERP-Lösung für wachstumsstarke KMU und Onlinehändler. 🔍 Darum geht’s: - Wie xentral vom Eigenbau...
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Von der Eisdiele zur VP Sales: Janine Will über Vertrieb mit Herz, Struktur und Wandel
Mit sechs Jahren verkaufte sie Eis im elterlichen Geschäft. Heute führt sie als VP Sales bei zolar ein Vertriebsteam durch einen radikalen Wandel vom B2C- ins B2B-Modell: Janine Will bringt Vertrieb, Leadership und Veränderungsmanagement auf den Punkt. In dieser Folge sprechen wir über: 🍦 Warum...
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Skalierung, Resilienz & Kundenfokus
In dieser Episode von Beyond Revenue spricht Katharina Lüth, Chief Client Officer bei Raisin, mit Michael J. Jäger über ihre spannende Karriere, von McKinsey über den Aufbau internationaler Märkte bis hin zur Verantwortung für Kundenservice und Operations. Sie teilt ihre Key Learnings zur...
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🇩🇪 Sales Enablement der Zukunft: KI, Automatisierung & Vertriebserfolg
🇩🇪 In dieser Folge sprechen wir mit Veronika Wax von Demodesk, einem innovativen Sales-Software-Unternehmen, das den Vertriebsprozess mit KI und Automatisierung revolutioniert. Veronika teilt spannende Einblicke in die Entwicklung von Demodesk, die Herausforderungen im B2B-Sales und wie KI als...
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ABOUT THIS SHOW
20 minutes. One GTM leader. Real wins, real fails, zero filler.Beyond Revenue is the weekly show for B2B leaders who want practical insight from the people actually in the arena, across sales, marketing, RevOps, and the C-suite. Host Michael Jäger keeps it honest and specific so you leave every episode with at least one thing worth trying.Like what you hear? Follow the show, share it with your team, and leave us a rating ✨Want to submit a guest speaker request or be invited on the show yourself? Get in touch at: [email protected]
HOSTED BY
Cremanski and Company
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Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] currently has 78 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] about?
20 minutes. One GTM leader. Real wins, real fails, zero filler.Beyond Revenue is the weekly show for B2B leaders who want practical insight from the people actually in the arena, across sales, marketing, RevOps, and the C-suite. Host Michael Jäger keeps it honest and specific so you leave every...
How often does Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] release new episodes?
Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] has 78 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger]?
Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger] is created and hosted by Cremanski and Company.
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