AI Is Changing Customer Buying Behavior and Business Growth Strategy with Mark Greco

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does HubSpot help businesses improve customer experience through connected CRM and AI tools, and why are flexibility and technology adoption important in today’s changing digital market?In Episode 24 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Mark Greco, Executive at HubSpot, about the evolution of digital marketing, CRM technology, and AI in business growth. Mark shares his journey from engineering and web development into inbound marketing, and explains how HubSpot grew from a marketing platform into a connected ecosystem for sales, marketing, and service teams. He discusses the importance of breaking down silos, improving customer experience, and adapting to changing buyer behavior driven by AI and digital tools. Mark also highlights how modern CRM systems are easier to adopt, more connected, and increasingly important for companies looking to stay competitive in a rapidly changing market. With a background in engineering and web development, Mark Greco explains how HubSpot evolved from a marketing platform into a connected system for sales, marketing, and customer service. Mark shares how the company focused on helping businesses improve collaboration, customer experience, and visibility across teams through modern CRM technology. He also highlights the impact of AI on buyer behavior, the importance of adapting to new digital tools, and the challenges companies face when modernising long sales cycles and relationship driven industries.In this episode, expect to learn:-How Mark Greco helped shape the early growth of HubSpot and inbound marketing-Why connected CRM systems improve collaboration between sales, marketing, and service teams-How AI is changing customer behavior, sales processes, and digital marketing strategies-The challenges companies face when adopting new technology and modernising long sales cycles-How businesses can stay competitive by improving customer experience and embracing digital tools📧 For inquiries or to learn more about HubSpot's evolving ecosystem, email Mark Greco directly at: [email protected] Timestamps:[00:00] - Teaser[00:36] - Introduction of podcast and guest Mark Greco[02:24] - The Rise of Inbound Marketing and SEO Tools[03:46] - Breaking Down Silos Between Sales and Marketing[05:22] - HubSpot’s Evolution into a Connected CRM Platform[08:34] - Working with CROs and Business Growth Strategies[09:30] - AI’s Growing Role in Marketing and Sales[11:50] - HubSpot AI Tools and Customer Support Features[14:04] - AI Search, SEO Changes, and Buyer behavior[19:43] - Adapting Industrial Sales to Modern Customer Expectations[20:51] - CRM Adoption Challenges in Relationship Driven Industries[26:10] - Expanding the Role of CRM Across Business Teams[28:45] - Excitement Around AI and the Future of Business ToolsFollow our Guest Mark Greco on:-LinkedIn: https://www.linkedin.com/in/marksgreco/ -HubSpot (LinkedIn): https://www.linkedin.com/company/hubspot/ -HubSpot (Website): https://www.hubspot.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360