The HEX-Files Energy Marketing Podcast

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://lnkd.in/dFhBCSJk __________________________________________How Dandelion Energy helps home builders install geothermal heating and cooling systems that lower energy use and reduce pressure on the electric grid, and why builder education, regional growth, AI, and strong sales and marketing alignment are important for expanding geothermal adoption?In Episode 33 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Dan Yates, the CEO and Chairman of Dandelion Energy, a company focused on geothermal heating and cooling for new homes. He is the Board Member of Natural Resources Defense Council (NRDC), and is an Investor & Advisor for Various Startups. Dan explains why geothermal is becoming more practical through lower costs, better technology, and government incentives. He shares how the company works with home builders to deliver reliable and energy efficient systems while helping reduce pressure on the electric grid. Dan also discusses the importance of educating builders, growing through regional partnerships, aligning sales and marketing, and using AI and software to improve business operations and support future growth. With a background in software and the energy industry, Dan Yates explains how Dandelion Energy helps home builders install geothermal heating and cooling systems that lower energy use and reduce pressure on the electric grid. Dan shares how the company focuses on new home construction, works closely with builders and HVAC partners, and expands through regional growth. He also highlights the importance of educating builders, aligning sales and marketing, using AI to improve internal processes, and building long term relationships that support future growth.In this episode, expect to learn:-How geothermal heating and cooling helps lower energy use, reduce operating costs, and ease pressure on the electric grid-Why Dandelion Energy focuses on new home builders and works with HVAC partners to make geothermal more affordable-How government incentives, lower installation costs, and regional growth are helping geothermal become more widely adopted-The importance of educating builders, aligning sales and marketing, and building long term customer relationships-How AI, software, and strong operational processes are helping the company improve efficiency and support future growth📢 Learn more about Dandelion Energy's geothermal heating and cooling solutions for new homes, including resources for builders and homeowners.Visit: https://dandelionenergy.com/ 📩 Interested in partnering with Dandelion Energy or learning more about geothermal solutions? Reach out directly to Dan Yates.Email: [email protected]  Timestamps:[00:00] - Teaser[00:49] - Introduction of podcast and guest Dan Yates[01:58] - Geothermal Growth and Market Opportunity[04:15] - Lowering Costs Through New Home Construction[09:33] - Builder Education and Market Awareness[14:30] - Account Based Marketing and Regional Growth[16:21] - Supporting Builders and Home Buyer Education[18:36] - Regional Expansion and Government Incentives[20:43] - Sales and Marketing Alignment Across Regions[22:24] - Installing Geothermal in New Home Communities[27:43] - Leadership Experience and AI in Business[31:46] - Fundraising, Growth, and Future Opportunities[35:39] - Geothermal’s Role in the Energy Transition[37:24] - Connecting with Dan Yates and Dandelion Energy  Follow our Guest Dan Yates on:-LinkedIn: https://www.linkedin.com/in/danjyates/ -Dandelion Energy (LinkedIn): https://www.linkedin.com/company/dandelion-geothermal/ -Dandelion Energy (Website): https://dandelionenergy.com/ -Natural Resources Defense Council (NRDC) (LinkedIn): https://www.linkedin.com/company/natural-resources-defense-council/ -Natural Resources Defense Council (NRDC) (Website): https://www.nrdc.org/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How KMC Controls improves strategy execution through behavioral alignment, and why strong sales and marketing collaboration, thought leadership, customer focus, and the smart use of AI and technology are important for long term business growth?In Episode 32 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Kyle J. H., Chief Marketing and Strategy Officer at KMC Controls, President & Founder, Strategic Orientation Index™ (SOI) at Orientation Index LLC. He is also the Author of the book Strategic Clarity. Kyle explains why many organizations struggle to execute strategy, even when the plan is clear, and why behavioral alignment is essential for success. He shares how leaders can improve execution by aligning teams around shared decision making, measuring strategic behavior, and strengthening collaboration between sales and marketing. Kyle also discusses B2B marketing, thought leadership, trade shows, AI, and the importance of building trusted customer relationships while adapting to changing technology. With a background in strategy, marketing, and organizational leadership, Kyle J. H. explains how leaders can improve strategy execution by creating behavioral alignment across their organizations. He shares how his Strategic Orientation Index helps companies measure how teams think, listen, and act so they can identify gaps that slow execution. Kyle also highlights the importance of strong alignment between sales and marketing, building trusted customer relationships, investing in thought leadership, and using AI and technology to support business goals while keeping teams focused on the overall strategy. In this episode, expect to learn:-How behavioral alignment helps organizations turn strategy into consistent execution across every department-Why many companies struggle with strategy execution even when the strategy itself is clear-How the Strategic Orientation Index measures how teams think, listen, and act to identify gaps in execution-The importance of aligning sales and marketing through collaboration, shared goals, and customer feedback-How thought leadership, industry events, AI, and technology help strengthen B2B marketing and support long term business growth 📢 Explore Kyle J. H.’s weekly newsletter, The Behavior Gap, and connect with him to learn more about strategy execution and organizational alignment. Visit: https://kylejharkema.com/📘 Get your copy of Strategic Clarity by Kyle J. H. and discover practical insights on strategy execution and organizational alignment.Visit: https://www.kylejharkema.com/book/ Timestamps:[00:00] - Teaser[00:56] - Introduction of podcast and guest Kyle J. H.[02:05] - Strategic Clarity and Strategy Execution[04:38] - Behavioral Alignment and Strategy Execution[08:08] - Strategic Orientation Index and Team Alignment[11:45] - Applying Strategy at KMC Controls[16:36] - Brand Building and Business Growth[20:56] - B2B Marketing Strategy and Industry Events[28:50] - Sales and Marketing Alignment[30:47] - Technology, CRM Systems, and Team Collaboration[37:56] - Advertising Strategy, SEO, and AI Search[46:46] - Future Opportunities and AI Challenges[48:44] - How to connect with Kyle J. H.Follow our Guest Kyle J. H. on:-LinkedIn: https://www.linkedin.com/in/kyle-harkema-dba/ -Website: https://www.kylejharkema.com/ -Strategic Clarity (Book): https://www.kylejharkema.com/book/ -KMC Controls (LinkedIn): https://www.linkedin.com/company/kmc-controls/ -KMC Controls (Website): https://www.kmccontrols.com/ -Orientation Index LLC (LinkedIn): https://www.linkedin.com/company/orientationindex/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI, and why strong alignment between marketing, sales, and service teams, customer trust, industry expertise, and the effective use of CRM and AI tools are important for long-term growth?In Episode 30 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Marc Fuentes, Vice President of Commercial Growth & Operations at Eclipse Automation, a company focused on industrial automation, software, data, and AI solutions. Marc is also the Marketing and Commercial Operations Director, North America at Accenture. He shares how industrial companies grow by helping customers improve productivity, uptime, and business performance rather than simply selling equipment. He discusses the importance of aligning marketing, sales, and service teams around pipeline and revenue goals, using account-based marketing to build trust with key buyers, and connecting marketing efforts to business outcomes such as EBITDA and growth. Marc also talks about the role of CRM systems, the growing impact of AI and search engine optimization, and the opportunity to help manufacturers modernize operations through automation, data, robotics, and smarter decision-making.With a background in consulting and industrial automation, Marc Fuentes explains how Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI solutions. Marc shares how the company is evolving from a traditional machine builder into a technology and transformation partner by focusing on customer outcomes and scalable solutions. He also highlights the importance of aligning marketing, sales, and service teams around revenue goals, using account-based strategies to build trust with buyers, and leveraging CRM, AI, and industry research to improve decision-making and support long-term growth.In this episode, expect to learn:-How industrial companies grow by improving productivity, uptime, and business performance through automation, software, data, and AI-Why aligning marketing, sales, business development, and service teams around pipeline and revenue goals is critical for growth-How account based marketing helps companies build trust with buying committees and improve customer engagement-The role of CRM systems, industry research, and thought leadership in strengthening sales, marketing, and decision making-How AI, answer engine optimization, and modern automation technologies are creating new opportunities for manufacturersTimestamps:[00:00] - Teaser[00:40] - Introduction of podcast and guest Marc Fuentes[01:48] - Industrial Growth and Automation Market Trends[04:19] - The Four Ps of Marketing and CMO Leadership[11:19] - Building a Commercial Engine and Winning New Customers[15:46] - Account-Based Marketing and Customer Engagement[19:45] - HubSpot Strategy and Commercial Intelligence[24:28] - Marketing Investment and Revenue Impact[30:28] - Learning, Industry Networks, and Professional Growth[33:10] - Advertising Strategy and Demand Generation[36:22] - SEO, AI Search, and Buyer Behavior Changes[38:54] - Marketing Challenges and AI Adoption[42:05] - Future Opportunities in Automation and AIFollow our Guest Marc Fuentes on:-LinkedIn: https://www.linkedin.com/in/marcfuentes/ -Eclipse Automation (LinkedIn): https://www.linkedin.com/company/eclipse-automation/ -Eclipse Automation (Website): https://www.eclipseautomation.com/ -Accenture (LinkedIn): https://www.linkedin.com/company/accenture/ -Accenture (Website): https://www.accenture.com/de-de Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How Beam Global supports electric mobility, energy security, and smart infrastructure through EV charging systems, battery storage, and intelligent city solutions, and why innovation, strong product design, decentralized energy, and global expansion are important for growth in the sustainable technology market?In Episode 31 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Desmond Wheatley, President & CEO of Beam Global, a sustainable technology company focused on electric mobility, energy security, battery storage, and smart infrastructure. Desmond explains how the company develops and manufactures solutions that support EV charging, resilient power systems, and intelligent city infrastructure across the United States, Europe, the Middle East, and Africa. He discusses the benefits of decentralized energy, the growing demand for electrification, and the importance of designing products that are both effective and visually appealing. Desmond also shares insights on serving government and commercial customers, expanding into new markets, supporting humanitarian projects through Beam for Good, and the opportunities created by autonomous charging, drones, and advanced battery technologies.With a background in technology innovation and sustainable infrastructure, Desmond Wheatley explains how Beam Global helps government and commercial customers support electric mobility, energy security, battery storage, and smart infrastructure solutions. Desmond shares how the company develops and manufactures products that enable EV charging, resilient power systems, and intelligent city services without relying on traditional grid infrastructure. He also highlights the importance of product design, educating the market on decentralized energy, expanding into international markets, and creating new opportunities through autonomous charging, advanced batteries, drones, and humanitarian initiatives.In this episode, expect to learn:-How Beam Global supports electric mobility through rapidly deployed EV charging infrastructure and battery technologies-Why decentralized energy, energy security, and resilient power systems are becoming increasingly important for governments and businesses-How the company develops solutions for electric vehicles, drones, smart infrastructure, and battery storage across global markets-The challenges of educating customers, expanding internationally, and accelerating the transition away from traditional energy systems-How product design, innovation, autonomous charging, and humanitarian initiatives are helping create new opportunities in the energy and mobility sectors📢 Learn more about Beam Global’s electric mobility, energy security, battery storage, and smart infrastructure solutions designed to support a more sustainable and resilient future.Visit: https://beamforall.com/ 💬 Have questions or want to explore potential opportunities? Reach out through the Contact Us page and connect with the Beam Global team:Visit: https://beamforall.com/about/contact-us/ Timestamps:[00:00] - Teaser[00:49] - Introduction of podcast and guest Desmond Wheatley[02:20] - Beam Global Overview and Business Structure[06:12] - Energy Security and Battery Storage Solutions[15:34] - Global Markets and International Expansion Strategy[20:39] - Decentralized Energy and Infrastructure Growth[24:37] - Government Customers and Go To Market Strategy[32:24] - Product Design and Marketing Approach[38:21] - Business Challenges and Market Education[42:23] - Financing Models and Customer Adoption[47:17] - Future Opportunities and Technology Growth[51:11] - Company Information and Final ThoughtsFollow our Guest Desmond Wheatley on:-LinkedIn: https://www.linkedin.com/in/desmondwheatley/ -Beam Global (LinkedIn): https://www.linkedin.com/company/beamforall/ -Beam Global (Website): https://beamforall.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How Pivot Energy uses a purpose-driven brand, audience-focused messaging, and strong sales and marketing alignment to grow market share in renewable energy, and why data, technology, AI, and community education play an important role in building trust, improving results, and supporting long-term project development?In Episode 30 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Melanie C. Kelly, Vice President of Marketing and Client Partnerships at Pivot Energy, a distributed solar and renewable energy company. Melanie shares how Pivot built a strong, purpose-driven brand to stand out in a competitive market and grow its market share. She explains the importance of understanding different audiences, aligning sales and marketing, and creating messages that address specific customer needs. Melanie also discusses measuring marketing performance through data and technology, adapting to changes in AI and search, and educating communities about the benefits of renewable energy to support project development and long-term growth. With more than a decade of experience in renewable energy and over 20 years in revenue-focused roles, Melanie C. Kelly explains how Pivot Energy built a purpose-driven brand to stand out in the distributed solar market. She shares how the company focuses on understanding different audiences, creating clear value propositions, and building strong relationships with customers, landowners, and communities. Melanie also highlights the importance of sales and marketing alignment, using data and technology to measure results, and adapting to changes in AI, search, and community engagement to support long-term business growth. In this episode, expect to learn:-How Pivot Energy built a purpose-driven brand to stand out in the competitive renewable energy market-Why understanding the needs of different audiences is critical for growing market share and building trust-How sales and marketing teams can stay aligned through shared goals, feedback, and customer insights-The importance of using data, technology, and clear reporting to measure marketing performance and business impact-How AI, search changes, and community education are shaping the future of renewable energy marketing and project development📢 Learn more about Pivot Energy’s renewable energy solutions and community impact. Visit: https://pivotenergy.net/ Timestamps:[00:00] - Teaser[01:02] - Introduction of podcast and guest Melanie C. Kelly[02:10] - Brand Differentiation and Renewable Energy Growth[05:37] - Rebranding Process and Brand Positioning[11:15] - Sales and Marketing Alignment Challenges[16:28] - Brand Awareness and Marketing Campaign Strategy[19:44] - Marketing Technology and Performance Tracking[24:23] - AI Tools and Data Insights in Marketing[27:20] - Marketing Budgets and Business Priorities[32:06] - AI Search Trends and Future Growth Opportunities[36:02] - Community Education and Renewable Energy Adoption[39:27] - Company Resources and Final TakeawaysFollow our Guest Melanie C. Kelly on:-LinkedIn: https://www.linkedin.com/in/mck/ -Pivot Energy (LinkedIn): https://www.linkedin.com/company/pivot-energy/ -Pivot Energy (Website): https://www.pivotenergy.net/Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does Applied Control use customer relationships, CRM insights, and data-driven strategies to grow sales, improve marketing performance, and build stronger customer engagement in the energy and industrial sectors?In Episode 29 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Rachel Miller-Short, VP Sales and Marketing at Applied Control. Rachel shares how staying close to customers, tracking sales activity through CRM systems, and using data to guide decisions help drive growth in the energy and industrial sectors. She discusses the importance of balancing hunter and farmer sales roles, aligning marketing with sales, and building strong customer relationships through face-to-face engagement. Rachel also talks about measuring marketing ROI, improving sales training, using technology to support lead generation, and adapting to changing customer expectations through digital tools and analytics.With a background in sales and marketing leadership in the energy and industrial sectors, Rachel explains how Applied Control focuses on building strong customer relationships through face-to-face engagement, data-driven decision making, and close alignment between sales and marketing. She shares how the company balances account growth and new customer acquisition through dedicated hunter and farmer sales roles. She also highlights the importance of CRM systems, sales training, marketing measurement, and using analytics to improve customer engagement, generate qualified opportunities, and support long-term business growth.In this episode, expect to learn:-How strong customer relationships and face-to-face engagement help drive growth in the energy and industrial sectors-Why balancing hunter and farmer sales roles is important for both new customer acquisition and account development-How CRM systems, sales activity tracking, and customer data support better sales and marketing decisions-The value of measuring marketing performance, lead quality, and ROI through clear KPIs and analytics-How sales training, digital tools, and close alignment between marketing and sales help improve customer engagement and business growthTimestamps:[00:00] - Teaser[01:01] - Introduction of podcast and guest Rachel Miller-Short[03:02] - Importance of Customer Proximity and Understanding Challenges[06:00] - Targeting New Customers and 'New Logo' Strategy[11:00] - Personality Profiling and Selecting Hunters vs. Farmers[19:27] - Sales Tech Stack: Salesforce, CRM, and Social Media Tools[24:13] - Earned vs. Paid Media and Technical Credibility[28:02] - Marketing Budgets, ROI, and Cross-Functional Alignment[32:39] - In-house Data Analytics Team and Dashboard Reporting[37:33] - Future Opportunities: Learning Modules and Marketing Buy-In[38:47] - Closing Thoughts: Data-Driven Decisions and Contact InfoFollow our Guest Rachel Miller-Short on:-LinkedIn: https://www.linkedin.com/in/rachel-miller-short-2698a6a/-Applied Control (LinkedIn): https://www.linkedin.com/company/applied-control-equipment/-Applied Control (Website): https://www.appliedcontrol.com/Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/-Facebook: https://www.facebook.com/arnaud.dasprez-Instagram: https://www.instagram.com/arnauddasprez/Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/-Visit the HexaGroup Website: https://www.hexagroup.com/-Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801-Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How O3 Energy helps commercial and industrial customers lower energy costs with solar, battery storage, and microgrids, and why strong relationships, smart technology, and focused sales strategies are important for growth in the renewable energy market?In Episode 28 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Brad Stutzman, Founder and Chief Executive Officer of O3 Energy, a renewable energy services company focused on commercial and industrial solar, battery storage, microgrids, and energy solutions. Brad shares how the company shifted from real estate financing into renewable energy after the 2009 recession and grew by helping businesses reduce utility costs. He discusses the importance of targeting high energy users, building strong customer relationships, and providing complete solutions including financing, development, and operations support. Brad also talks about the challenges of growing a sales pipeline, the role of technology and AI in improving processes, and the opportunity created by advances in solar and battery systems.With a background in renewable energy development, Brad Stutzman explains how O3 Energy helps commercial and industrial customers lower utility costs through solar, battery storage, microgrids, and energy solutions. Brad shares how the company moved from real estate financing into renewable energy and grew by focusing on high energy users and long term customer relationships. He also highlights the importance of strong sales and marketing alignment, using technology to improve processes, and providing flexible options through financing, project development, and ongoing support.In this episode, expect to learn:-How O3 Energy helps commercial and industrial customers reduce electricity costs through solar, battery storage, and microgrids-Why high energy users such as hotels, multifamily properties, and businesses are key markets for renewable energy solutions-How the company moved from real estate financing into solar development and energy services-The challenges of building sales pipelines, managing growth, and balancing operations with new project demand-How technology, AI tools, and strong customer relationships help improve sales, marketing, and project delivery in the energy industry📢 Learn more about O3 Energy’s commercial and industrial solar, battery storage, and renewable energy solutions designed to help businesses reduce utility costs. Visit: https://o3energy.com/ 📞 Contact Brad Stutzman to discuss energy solutions for your business.Call: 888-999-2902 Timestamps:[00:00] - Teaser[00:55] - Introduction of podcast and guest Brad Stutzman[01:51] - Renewable Energy Services and Market Focus[04:22] - Target Customers and Solar Project Opportunities[07:05] - Financing Options and Solar Project Models[09:17] - Solar Sales Cycle and Project Development Process[11:54] - Competing with Utilities and Energy Savings[15:28] - Digital Marketing and Industry Relationships[17:12] - Sales and Marketing Alignment for New Offers[19:20] - Technology, CRM Systems, and AI Tools[22:23] - AI Applications for RFPs and ProposalsFollow our Guest Brad Stutzman on:-LinkedIn: https://www.linkedin.com/in/bradstutzman/ -O3 Energy (LinkedIn): https://www.linkedin.com/company/o3-energy/ -O3 Energy (Website): https://www.linkedin.com/company/o3-energy/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does SOLARCYCLE use high tech recycling facilities to support circular economy operations, and why are trust, organic marketing, and operational scale important for growth in the clean energy market?In Episode 27 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Pablo Dias, Co-Founder and Chief Technology Officer of SOLARCYCLE, a technology company focused on recycling solar panels and creating a circular economy. He is also the author of the book Climate Changed. Pablo shares how the company evolved to run multiple facilities that extract valuable materials like aluminum and silver to divert waste from landfills. He discusses the importance of building a strong brand around trust, focusing on clear mass balances, and establishing a domestic glass manufacturing plant to process old panel glass into new ones. Pablo also talks about the challenges of growing a startup, proving compliance to customers, and positioning high tech recycling as a better alternative to landfilling panels. With a background in recycling research and academia, Pablo Dias explains how SOLARCYCLE focuses on providing circular economy solutions for old solar panels. Pablo shares how the company balances technology, value extraction, and scale to help customers reduce their reliance on landfilling panels. He also highlights the importance of domestic manufacturing, building trust through audited mass balances, and staying focused on high purity materials while growing brand awareness in the clean energy space.In this episode, expect to learn:-How SOLARCYCLE utilizes advanced machinery to develop high tech recycling systems for old solar panels.-Why the United States is considered a key market for clean circular economy solutions due to an aging installed base of solar equipment.-How the company focuses on creating commercial grade products that are pure and valuable, built through specialized in house equipment.-The challenges of establishing brand awareness and customer trust, specifically regarding the need to prevent sham recycling practices.-How the use of audited mass balances, organic marketing strategies, and strong customer relationships helps drive growth in emerging energy markets.📢 Interested in circularity, sustainability, and the real trade-offs of environmental action?Head over to Pablo Dias' website for deeper insights and resources.Visit: pablodiaz.net 📘 Grab your copy of Pablo Dias' book “Climate Changed” on his website to discover how collective action can drive real environmental impact.Visit: https://www.pablodias.net/livro Timestamps:[00:00] - Teaser[01:16] - Introduction of podcast and guest Pablo Dias[04:06] - Circular Economy and Solar Panel Material Recycling[07:06] - Compliance Mandates and Goodwill Markets[10:53] - Marketing Strategy and Building Customer Trust[15:37] - Commodity Index Pricing and Material Purity[18:26] - Collective Environmental Action and Book Motivation[21:21] - Thought Leadership and Scientific Publications[25:13] - Sham Recycling Risks and Scaling Operations[28:38] - Adjacent Equipment and Short Term Opportunities[30:43] - Capital Intensive Business and Flywheel Deployment[32:25] - Digital Resources and Connecting on LinkedInFollow our Guest Pablo Dias on:-LinkedIn: https://www.linkedin.com/in/pablordias/ -Website: https://www.pablodias.net/ -Climate Changed (Book): https://www.pablodias.net/livro -SOLARCYCLE (LinkedIn): https://www.linkedin.com/company/solarcycle-inc/ -SOLARCYCLE (Website): https://www.solarcycle.us/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the HexaGroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How did PSA Systems grow from a small automation company into a leading industrial services provider, and why are customer relationships, brand visibility, and AI-driven improvements important for long-term growth?In Episode 26 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Michael McHale, VP Operations & Chief Executive Officer at PSA Systems, an industrial automation company that provides robotics, machining, fabrication, and repair services. Michael shares how PSA grew from a small business with one customer into a multi-location company serving Fortune 1000 manufacturers. He discusses the value of organic growth, building long-term customer relationships, expanding sales and marketing efforts, and adopting AI to improve operations. Michael also explains how PSA is strengthening its brand through a new website, LinkedIn outreach, podcasting, and a greater focus on finding new opportunities while continuing to support existing customers.With a background in industrial automation, robotics, and manufacturing services, Michael McHale explains how PSA Systems has grown from a small automation company into a multi-location business serving Fortune 1000 manufacturers. He shares how the company expanded its machining, fabrication, and repair capabilities to better support customer needs and create more stable revenue streams. Michael also discusses the importance of long-term customer relationships, building a stronger brand through marketing and outreach, and using AI tools to improve project management, sales processes, and overall business efficiency.In this episode, expect to learn:-How PSA Systems provides robotics, machining, fabrication, and repair services for industrial customers-Why the company expanded its internal capabilities to better support automation projects-How long-term customer relationships and organic growth helped PSA grow from one customer-The role of website updates, LinkedIn outreach, podcasting, and sales tools in building brand awareness-How AI is being used to improve CNC programming, project management, proposals, and business operationsTimestamps:[00:00] - Teaser[00:50] - Introduction of podcast and guest Michael McHale[01:43] - PSA Systems, Robotics, and Industrial Services Overview[03:28] - Customer Base and Fortune 1000 Manufacturing Markets[06:41] - Organic Growth and Building Long Term Customer Relationships[09:49] - Building Sales Teams and Applications Engineering Talent[13:17] - LinkedIn Strategy and Expanding Market Visibility[15:26] - Podcast Marketing and Industry Content Development[18:22] - Sales, Marketing Alignment, and Long Sales Cycles[24:50] - Customer Outreach, CRM Tools, and Relationship Management[27:57] - AI Adoption Across Operations and Sales Processes[30:02] - Future Growth Plans and Strategic OpportunitiesFollow our Guest Michael McHale on:-LinkedIn: https://www.linkedin.com/in/michael--mchale/ -PSA Systems (LinkedIn): https://www.linkedin.com/company/psa-systems/ -PSA Systems (Website): https://www.psasystems.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does NeRD identify and develop power opportunities for data centers, and why are funding, stakeholder alignment, and creative energy solutions important for delivering large scale power projects in a rapidly growing market?In Episode 25 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Gabe Kane, Chief Commercial Officer at NeRD, a company focused on commercial solar and large scale power solutions for data centers. Gabe shares how the company shifted away from residential solar to focus on meeting growing power demand driven by AI and data centers. He discusses the challenges of securing project funding, finding available power resources, and managing complex stakeholder relationships. Gabe also explains how his team uses data, software, and AI to identify energy opportunities and create innovative solutions that connect power generation, infrastructure, and investment. With a background in commercial solar, software development, and energy infrastructure, Gabe Kane explains how NeRD is helping address growing power demand from data centers and AI driven industries. Gabe shares how the company identifies energy opportunities by combining public data, custom software, and AI tools to find available power resources and infrastructure. He also discusses the challenges of securing funding, managing complex stakeholder relationships, and developing large scale energy projects that connect power generation, transmission, and long term investment.In this episode, expect to learn:-How NeRD is helping address growing power demand from data centers and AI driven industries-Why power availability, infrastructure constraints, and equipment shortages are major challenges for large scale energy projects-How the company uses public data, custom software, and AI tools to identify power opportunities and support project development-The challenges of securing funding, aligning stakeholder interests, and moving complex energy projects from planning to execution-How energy storage, grid improvements, and creative power solutions can help meet future demand and support long term growth📢 Want to connect with Gabe Kane about data center power, energy projects, or funding opportunities?Reach out directly at: [email protected] Timestamps:[00:00] - Teaser[00:33] - Introduction of podcast and guest Gabe Kane[03:06] - Energy Demand Growth and Market Expansion[04:41] - Marketing Strategy and Data Center Power Markets[10:50] - Project Development and Infrastructure Constraints[15:22] - Power Availability and Energy Storage Solutions[16:29] - Technology Leadership and Custom Software Development[18:51] - Digital Tools, AI Data Analysis, and Market Research[22:09] - Stakeholder Alignment and Energy Project Financing[24:45] - Texas Energy Markets and Battery Storage Opportunities[27:19] - Project Timelines, Funding, and Future Growth[33:22] - Connecting with Gabe Kane and NeRDFollow our Guest Gabe Kane on:-LinkedIn: https://www.linkedin.com/in/gabe-kane-114927a4/ -NeRD (LinkedIn): https://www.linkedin.com/company/nerdpowersolutions/ -NeRD (Website): https://www.nerdpower.us/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does New Use Energy Solutions, Inc. (NUE) uses portable solar and battery systems to support mission critical operations, and why are trust, partnerships, and focused marketing important for growth in the clean energy market?In Episode 24 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Lee Feliciano, President of New Use Energy Solutions, Inc. (NUE), a company focused on portable solar and battery power systems for mission critical applications. He is also the Principal of SolarCapital LLC. Lee shares how the company evolved from larger trailer systems to professional grade portable energy solutions used in disaster response, film production, and military operations. He discusses the importance of building a strong brand around reliability, focusing on high value markets, and creating strategic partnerships that expand their reach. Lee also talks about the challenges of growing a startup, building customer trust, and positioning clean energy systems as a practical replacement for traditional gas generators.With a background in portable solar and battery power systems, Lee Feliciano explains how New Use Energy Solutions, Inc. (NUE) focuses on providing mission critical energy solutions for disaster response, film production, and military applications. Lee shares how the company balances durability, reliability, and portability to help customers reduce their reliance on traditional gas generators. He also highlights the importance of strategic partnerships, building trust through real world deployments, and staying focused on professional grade markets while growing brand awareness in the clean energy space.In this episode, expect to learn:-How New Use Energy Solutions, Inc. (NUE) develops portable solar and battery power systems for mission critical applications-Why disaster response, film production, and military operations are key markets for clean portable energy solutions-How the company focuses on professional grade products that are durable, reliable, and built for real world use-The challenges of building brand awareness, customer trust, and long term partnerships in the clean energy industry-How strategic partnerships, focused marketing, and strong customer relationships help drive growth in emerging energy markets📢 Learn more about New Use Energy Solutions, Inc. (NUE) innovative, professional-grade portable solar and battery power solutions for mission-critical operations.Visit: https://newuseenergy.com/Timestamps:[00:00] - Teaser[00:33] - Introduction of podcast and guest Lee Feliciano[02:37] - Portable Solar Power Systems and Market Positioning[06:21] - Choosing Target Markets and Building Industry Relationships [09:47] - Global Market Opportunities and Telemedicine Partnerships[11:53] - OEM Partnerships and Building the New Use Energy Solutions, Inc. (NUE) Brand[16:14] - Brand Awareness and Social Media Marketing Strategy [20:43] - Product Differentiation and Mission Critical Applications [23:28] - Sales Structure, CRM Systems, and Customer Follow Up [26:00] - Product Packaging and Professional Brand Recognition [30:24] - Marketing Budgets, Brand Growth, and Industry Presence [35:33] - Strategic Partnerships and Rental Market OpportunitiesFollow our Guest Lee Feliciano on:-LinkedIn: https://www.linkedin.com/in/lee-feliciano-833a26/ -New Use Energy Solutions, Inc. (NUE) (LinkedIn): https://www.linkedin.com/company/new-use-energy/ -New Use Energy Solutions, Inc. (NUE) (Website): https://newuseenergy.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does HubSpot help businesses improve customer experience through connected CRM and AI tools, and why are flexibility and technology adoption important in today’s changing digital market?In Episode 24 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Mark Greco, Executive at HubSpot, about the evolution of digital marketing, CRM technology, and AI in business growth. Mark shares his journey from engineering and web development into inbound marketing, and explains how HubSpot grew from a marketing platform into a connected ecosystem for sales, marketing, and service teams. He discusses the importance of breaking down silos, improving customer experience, and adapting to changing buyer behavior driven by AI and digital tools. Mark also highlights how modern CRM systems are easier to adopt, more connected, and increasingly important for companies looking to stay competitive in a rapidly changing market. With a background in engineering and web development, Mark Greco explains how HubSpot evolved from a marketing platform into a connected system for sales, marketing, and customer service. Mark shares how the company focused on helping businesses improve collaboration, customer experience, and visibility across teams through modern CRM technology. He also highlights the impact of AI on buyer behavior, the importance of adapting to new digital tools, and the challenges companies face when modernising long sales cycles and relationship driven industries.In this episode, expect to learn:-How Mark Greco helped shape the early growth of HubSpot and inbound marketing-Why connected CRM systems improve collaboration between sales, marketing, and service teams-How AI is changing customer behavior, sales processes, and digital marketing strategies-The challenges companies face when adopting new technology and modernising long sales cycles-How businesses can stay competitive by improving customer experience and embracing digital tools📧 For inquiries or to learn more about HubSpot's evolving ecosystem, email Mark Greco directly at: [email protected] Timestamps:[00:00] - Teaser[00:36] - Introduction of podcast and guest Mark Greco[02:24] - The Rise of Inbound Marketing and SEO Tools[03:46] - Breaking Down Silos Between Sales and Marketing[05:22] - HubSpot’s Evolution into a Connected CRM Platform[08:34] - Working with CROs and Business Growth Strategies[09:30] - AI’s Growing Role in Marketing and Sales[11:50] - HubSpot AI Tools and Customer Support Features[14:04] - AI Search, SEO Changes, and Buyer behavior[19:43] - Adapting Industrial Sales to Modern Customer Expectations[20:51] - CRM Adoption Challenges in Relationship Driven Industries[26:10] - Expanding the Role of CRM Across Business Teams[28:45] - Excitement Around AI and the Future of Business ToolsFollow our Guest Mark Greco on:-LinkedIn: https://www.linkedin.com/in/marksgreco/ -HubSpot (LinkedIn): https://www.linkedin.com/company/hubspot/ -HubSpot (Website): https://www.hubspot.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does Brenmiller Energy’s thermal energy storage support industries with high heat demands, and why are tailored energy solutions and long-term customer relationships key? How do trust-building and flexibility help manage complex projects and adapt strategies for diverse regional markets in the evolving energy sector?In Episode 23 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nir Brenmiller, Deputy CEO, Board Member and Co-Founder of Brenmiller Energy, a company specializing in thermal energy storage solutions. Nir shares insights into the company's journey from solar energy to focusing on thermal storage for industrial heat, highlighting the importance of cost savings and flexibility in today’s energy market. He discusses the company’s evolution from a technology provider to an energy services provider, offering tailored solutions that combine heat, power, and energy storage. Nir also talks about the challenges of building trust with investors, adapting to different regional markets, and the growing role of flexibility in energy solutions.With a background in thermal energy storage, Nir Brenmiller explains how the company focuses on providing energy services that combine heat, power, and energy storage, helping clients reduce their reliance on fossil fuels. Nir shares how Brenmiller Energy balances innovation with practical engineering, offering tailored solutions to meet diverse regional needs. He also highlights the challenges of building trust with investors, navigating complex sales cycles, and the growing importance of flexibility in the evolving energy market.In this episode, expect to learn:-How Brenmiller Energy specializes in thermal energy storage solutions for industrial heat-Why industrial heat storage requires long-term investments and strong customer relationships-How Brenmiller Energy blends innovative technology with practical engineering to provide tailored energy solutions-The challenges of building trust with investors and clients in a complex energy market-How flexibility and clear communication are essential to navigating diverse regional markets and driving success in the energy sector📧 For inquiries or to discuss your energy solutions, email Nir Brenmiller directly at: [email protected]:[00:00] - Teaser[00:49] - Introduction of podcast and guest Nir Brenmiller[01:32] - Nir Brenmiller’s Background and Brenmiller Energy Overview[04:24] - Offering Heat and Power as a Combined Solution[06:15] - Brenmiller Energy’s Evolution from Technology Provider to Energy Services Provider[08:27] - Overcoming Sales Challenges in the Industrial Energy Market[13:02] - Project Timelines and Challenges in Energy Services[19:56] - Building the Brand and Managing Public Market Expectations[24:47] - Local Sourcing and Adapting to Regional Market Needs[29:23] - The Importance of Market Education and First Movers[30:47] - Overcoming Market Education Challenges and Competing with Larger Players[35:13] - Investor Challenges and the Path to Commercial Success[36:40] - Opportunities in Sourcing Energy Assets and Market GrowthFollow our Guest Nir Brenmiller on:-LinkedIn: https://www.linkedin.com/in/nir-brenmiller/ -Brenmiller Energy (LinkedIn): https://www.linkedin.com/company/brenmiller-energy/ -Brenmiller Energy (Website): https://bren-energy.com/Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does Paralloy Group Limited’s custom high-alloy steel serve industries like petrochemicals and aerospace, and why are strong customer relationships and regional sales strategies essential? How do clear communication and trust-building help manage long sales cycles and complex, high-value projects?In Episode 22 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Tomas Polanco, Vice President Sales Americas at Paralloy Group Limited, a company that manufactures high-alloy steel for the petrochemical, nuclear, and aerospace industries. Tomas shares insights into the company's focus on custom-made products for sectors like ethylene and steam reformers. He discusses the balance between traditional relationship-driven sales and the use of digital marketing and AI, the challenges of navigating complex sales cycles, and the importance of staying connected to customers. Tomas also explores how the company adapts its strategies to different regions in the Americas and highlights the growing role of trust and collaboration in the industry.With a background in sales, Tomas Polanco discusses his role at Paralloy Group Limited, a company that manufactures high-alloy steel for industries like petrochemicals, aerospace, and nuclear. He explains how the company provides custom products for specialized markets, including ethylene and steam reformers. Tomas shares how Paralloy Group Limited balances traditional relationship-driven sales with the use of modern tools like CRM and AI. He also highlights the challenges of navigating long sales cycles, managing customer relationships across different regions, and the importance of clear communication to build trust in a complex, technical industry.In this episode, expect to learn:-How Paralloy Group Limited manufactures high-alloy steel for industries like petrochemicals, aerospace, and nuclear-Why custom products for sectors like ethylene and steam reformers require long sales cycles and close customer relationships-How Paralloy Group Limited combines traditional relationship-driven sales with modern tools like CRM and AI-The challenges of navigating different regional markets and adapting strategies for each-How clear communication and trust-building play key roles in the success of technical, multi-million-dollar projects📢 Learn more about Paralloy Group Limited’s innovative high-alloy steel solutions for industries like petrochemicals, aerospace, and nuclear.Visit: https://www.paralloy.co.uk/ 📧 For inquiries or to discuss your project needs, email Tomas Polanco directly at: [email protected] Timestamps:[00:00] - Teaser[00:58] - Introduction of podcast and guest Tomas Polanco[01:32] - Tomas Polanco’s Background and Paralloy Group Limited Overview[03:42] - Sales Cycle and Customer Relationship Management[06:16] - Building Trust with Customers Through Content and Data Testing[08:04] - Sales Challenges and Managing Multiple Touchpoints with Clients[10:56] - Sales Strategy Across Regions: North America vs Latin America[12:26] - Use of Local Reps in Latin America and Support from Headquarters[16:44] - Participation in Trade Shows and Conferences[20:43] - Current Challenges in the Industry and Customer Engagement[22:35] - Future Opportunities and Maintaining Customer CommitmentFollow our Guest Tomas Polanco on:-LinkedIn: https://www.linkedin.com/in/tomas-polanco/ -Paralloy Group Limited (LinkedIn): https://www.linkedin.com/company/paralloy-firth-vickers/ -Paralloy Group Limited (Website): https://www.paralloy.co.uk/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How can molten salt reactors using thorium help produce low cost energy at scale, and why are licensing processes, investor confidence, and clear communication essential for companies bringing new nuclear technology to market with long development timelines and strict regulatory requirements?In Episode 21 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Thomas Jam Pedersen, Co-founder of copenhagen atomics, a company developing next generation molten salt reactors using thorium fuel. Thomas shares his engineering background and explains how his team is working to produce low cost, scalable nuclear energy through compact reactors. He discusses the advantages of thorium over traditional uranium, the challenges of licensing and commercialization, and how the company is positioning itself in the global energy market. Thomas also explores investor perceptions of nuclear energy, the importance of cost and safety, and how communication and strategy play a role in bringing new energy technology to market.With a background in engineering, Thomas Jam Pedersen explains how he co-founded copenhagen atomics to develop a new type of nuclear reactor using thorium and molten salt technology. He shares how the company is building compact reactors designed for low cost energy and large scale production. Thomas highlights how the global demand for energy and the limits of current solutions are driving interest in new nuclear technologies. He also discusses the long path to licensing and commercialization, the role of investors in funding development, and how clear communication and positioning help gain trust in a complex and misunderstood industry.In this episode, expect to learn:-How copenhagen atomics is developing molten salt reactors using thorium to produce low cost energy-Why thorium based nuclear technology could offer advantages over traditional uranium reactors-How compact, factory built reactors can scale energy production across different industries-The challenges of licensing, regulation, and long timelines in bringing new nuclear technology to market-How investor interest, communication, and strategy shape the future of advanced nuclear energy📢 Explore copenhagen atomics on YouTube for both technical insights and clear explanations of the economic potential of low cost energy.Visit: https://www.youtube.com/c/CopenhagenAtomics Timestamps:[00:00] - Teaser[00:57] - Introduction of podcast and guest Thomas Jam Pedersen[01:38] - Thomas Jam’s Background and copenhagen atomics Overview[02:11] - Thorium vs Uranium and Basics of Nuclear Energy[05:59] - Go To Market Strategy and Target Customers[07:21] - Technology Progress and Timeline to Commercialization[08:38] - Startup Journey and Founding Story of copenhagen atomics[13:01] - Investor Communication and Public Perception of Nuclear Energy[16:41] - Fundraising Process and Investor Interest in Energy Markets[19:42] - Marketing Strategy, Channels, and Industry Positioning[22:01] - Team Structure and Shift Toward More Communication Efforts[24:59] - Global Market Opportunities and Regional Expansion[26:53] - Sales Strategy, Inbound Leads, and Customer Licensing Process[32:23] - Regulatory Challenges and Licensing Across Countries[39:22] - Short Term Focus on Hiring, Scaling, and Reactor Development[41:29] - Where to learn More About copenhagen atomicsFollow our Guest Thomas Jam Pedersen on:-LinkedIn: https://www.linkedin.com/in/thomas-jam-pedersen-9595a4/ -copenhagen atomics (LinkedIn): https://www.linkedin.com/company/copenhagen-atomics/ -copenhagen atomics (Website): https://www.copenhagenatomics.com/ -copenhagen atomics (Youtube): https://www.youtube.com/c/CopenhagenAtomics Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How can AI-powered analytics help utilities detect issues early, improve efficiency, and prevent outages? Why are education, strong partnerships, and clear branding crucial for tech companies navigating long sales cycles and strict security in the utility sector?In Episode 19 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Bill Lenihan, Founder & CEO of ZOLA iNTELLIGENCE, a company that provides technology to help businesses deliver reliable and affordable energy in emerging markets. Bill explains how ZOLA iNTELLIGENCE combines hardware, software, and data-driven tools to enable energy-as-a-service models for companies in regions with unreliable power. He discusses the company’s work across Sub-Saharan Africa and Latin America, and how its platform helps customers manage sales, financing, installation, and operations. Bill also shares insights on selling complex technology to energy companies, using data and AI to improve efficiency, and the challenges of building awareness and scaling new energy solutions in global markets.With a background in private equity and energy markets, Bill Lenihan explains how he leads ZOLA iNTELLIGENCE in building technology that helps companies deliver reliable and affordable energy in underserved markets. He shares how the company combines hardware, control software, and data-driven tools to support energy as a service providers. Bill describes how the platform helps customers manage sales, financing, installation, and operations while improving efficiency and customer satisfaction. He also discusses the challenge of building awareness for new technology, managing complex sales cycles with energy companies, and using data and AI-driven tools to support business growth and energy access in emerging markets.In this episode, expect to learn:-How ZOLA iNTELLIGENCE helps companies deliver reliable and affordable energy in underserved markets-How the energy as a service model combines power delivery, financing, and customer support-How data and AI tools improve sales, financing, and operational efficiency-The challenges of selling new technology and managing long sales cycles in energy markets-How strong partnerships and successful implementation help scale new energy solutions.Timestamps:[00:00] - Teaser[01:06] - Introduction to the guest Bill Lenihan[01:57] - What ZOLA iNTELLIGENCE Does and Its Core Technology Platform[04:03] - Target Markets Including Sub-Saharan Africa and Latin America[05:55] - Community Level Electrification Across Residential and Commercial Use[06:49] - Go To Market Strategy and Target Customers in Energy Markets[13:11] - Explaining the Energy as a Service Business Model[23:28] - Data, Customer Insights, and Agent-Based Software Tools[26:40] - Using Data and Workflow Analysis to Guide Investment Decisions[30:48] - Key Challenges Including Market Awareness and Long Sales Cycles[35:55] - Account-Based Sales Strategy and Managing Complex Stakeholders[37:58] - Customer Transformation and Replacing Hardware Distribution Models[39:26] - Next Opportunities and Focus on Successful Customer Implementation[40:56] - How to Connect with Bill Lenihan and Learn More About ZOLA iNTELLIGENCEFollow our Guest Bill Lenihan on:-LinkedIn: https://www.linkedin.com/in/bill-lenihan-79ab372/ -ZOLA iNTELLIGENCE (LinkedIn): https://www.linkedin.com/company/zolaintelligence/-ZOLA iNTELLIGENCE (Website): https://zolaintelligence.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How can AI powered visual analytics help utilities monitor power infrastructure more effectively, and why are education, strong partnerships, and clear branding essential for technology companies selling into the utility sector with long sales cycles and strict security requirements?In Episode 19 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Vikhyat Chaudhry, Founder of Buzz Solutions, a company that uses AI powered software to help power utilities monitor and maintain energy infrastructure. Vic shares his background in energy engineering and artificial intelligence, and explains how Buzz Solutions analyzes visual data from drones, helicopters, and cameras to detect issues on power lines and equipment. He discusses how utilities are adopting AI, drones, and data analytics to improve reliability and prevent outages and wildfires. Vic also explores the challenges of selling new technology to utilities, the role of education and thought leadership in long sales cycles, and why clear branding and customer focused products are essential in the energy technology market.With a background in energy engineering and artificial intelligence, Vikhyat Chaudhry explains how he Founded Buzz Solutions to bring advanced technology to the power utility sector. He shares how the company uses AI powered visual analytics to analyze images and videos from drones, helicopters, and fixed cameras to detect issues on power lines and energy infrastructure. Vic highlights how utilities are facing growing pressure from grid stress, extreme weather, and electrification, which is increasing the need for better monitoring tools. He also discusses the long sales cycles in the utility industry, the importance of educating customers through thought leadership and playbooks, and how clear branding and strong partnerships help technology companies build trust and grow in the energy market.In this episode, expect to learn:-How Buzz Solutions uses AI powered visual analytics to analyze images and videos from drones and cameras for power utilities-Why utilities are adopting new technologies to manage grid stress, extreme weather, and growing electricity demand-How AI can help detect equipment problems early and support proactive maintenance to prevent outages and wildfires-The challenges of selling new technology to utilities and how education helps shorten long sales cycles-How partnerships, thought leadership, and clear branding help energy technology companies build trust in the utility market.Timestamps:[00:00] - Teaser[01:06] - Introduction of podcast & guest Vikhyat Chaudhry[01:48] - Vikhyat’s Background in AI, Energy Engineering, and Founding Buzz Solutions[03:58] - AI Systems for Utilities and Drivers of Technology Adoption[06:21] - Data Sources Including Drones, Cameras, and Visual Infrastructure Inspections[08:02] - Cybersecurity and Data Governance Requirements for Utilities[10:01] - AI Models, Data Privacy, and Deployment Approach at Buzz Solutions[12:42] - Selling AI to Utilities and Navigating Long Enterprise Sales Cycles[16:30] - Building Thought Leadership and Educational Content for the Utility Market[18:39] - Conferences, Webinars, and Channels for Educating the Industry[20:11] - Global Expansion Opportunities in Canada, Europe, and South America[23:13] - Branding Strategy and Positioning Buzz Solutions as a Visual Intelligence Company[26:48] - How the Buzz Solutions Name Was Created[29:21] - Autonomous Drone Inspections and the Future of Grid Monitoring[31:57] - Digital Marketing Strategy Including LinkedIn and Short Form Videos[34:42] - Working with EPRI and Utility Industry AI Initiatives[37:18] - Startup Challenges Including Hiring, Sales Cycles, and Market Growth[41:23] - How to Connect with Vikhyat Chaudhry and Learn More About Buzz SolutionsFollow our Guest Vikhyat Chaudhry on:-LinkedIn: https://www.linkedin.com/in/vikhyatchaudhry/ -Buzz Solutions (LinkedIn): https://www.linkedin.com/company/buzzsolutionsinc./ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How can AI driven security systems and deeper customer insights help your business grow, and why is combining advanced technology with strong industry experience essential to stay competitive in the evolving energy security market?In Episode 18 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nick Centera, Director of Marketing at Qcells EPC, a global solar brand with a strong utility scale EPC business in the United States. Nick shares his unique path from working in film and Hollywood to leading marketing in the energy sector, and explains how storytelling skills shape his B2B strategy. He discusses how Qcells EPC supports large solar projects for developers and utilities, and how marketing works closely with sales to influence key accounts. Nick also explores LinkedIn strategy, account based marketing, content that truly adds value, and the importance of aligning marketing efforts with real customer needs to stand out in a competitive energy market. With a background in film and storytelling, Nick Centera explains how he brings a fresh approach to energy marketing at Qcells EPC. He shares how the company supports large utility scale solar projects across the United States through its EPC services and domestic manufacturing. Nick highlights the importance of strong alignment between marketing and sales, focusing on influencing key accounts rather than just generating leads. He also discusses using LinkedIn for both brand awareness and targeted advertising, creating value driven thought leadership content, and tracking engagement through account based marketing tools. His approach shows how clear storytelling and close collaboration can help energy companies stand out in a complex B2B market.In this episode, expect to learn:-How Nick’s background in film and storytelling shapes his approach to B2B energy marketing-Why strong alignment between marketing and sales is critical in large utility scale projects-How Qcells supports developers through its EPC services and domestic manufacturing-The role of LinkedIn and account based marketing in reaching key target accounts-How value driven thought leadership content helps influence the right customers and stand out in a competitive energy marketTimestamps:[00:00] - Teaser[00:32] - Introduction of podcast & guest Nick Centera[01:48] - From Hollywood to Energy Marketing[02:59] - What Qcells Does and Utility Scale EPC Explained[04:19] - Understanding EPC Services in Large Solar Projects[05:31] - Target Audience: Developers and Decision Teams[07:51] - Marketing’s Role in Influencing the Sales Pipeline[09:35] - Using LinkedIn as an Interactive B2B Tool[13:52] - Aligning Marketing and Sales for Stronger Results[16:40] - Piloting Ideas and Empowering Sales on LinkedIn[20:52] - Tracking Target Account Engagement with HubSpot[21:35] - Digital Advertising Strategy and LinkedIn ABM[25:05] - What Content Converts: Thought Leadership vs Case Studies[31:33] - Understanding Customer Needs and Future Focus[33:21] - How to Connect with Nick and Qcells EPC📢 Want to connect and talk energy marketing or utility scale solar? Nick Centera would love to hear from you and continue the conversation.👉 Visit: https://us.qcells.com/👉 Connect with Nick: https://yournebula.com/Follow our Guest Nick Centera on:-LinkedIn: https://www.linkedin.com/in/ncentera/ -Website: https://yournebula.com/ -Qcells EPC (LinkedIn): https://www.linkedin.com/company/qcells-epc/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment  __________________________________________How can using AI to improve security systems and better understand customer needs help your business thrive, and why is it important to combine cutting-edge technology with deep industry experience to stay competitive in the changing energy security space?In Episode 17 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Annie McIntyre, Chief Security Officer at EverLine - Energy's Technical Stack, a leading energy security firm. Annie shares her journey from working on the Human Genome Project to founding her company, which focuses on operational technology (OT) and energy security. She discusses how regulatory changes and emerging threats have shaped EverLine's growth and the energy security landscape. Annie also talks about the challenges of building trust in the industry, integrating AI for marketing and sales, and the importance of offering tailored solutions to clients. She highlights the role of innovation and strong relationships in driving the future of energy security. With a strong background in energy security, Annie McIntyre shares how EverLine is helping companies protect their critical infrastructure. She explains how the company uses a mix of cybersecurity, physical security, and operational technology to reduce risks and improve safety. Annie highlights the importance of building trust with clients and providing tailored solutions to meet their unique needs. She also discusses how AI is being used to improve business development and marketing efforts, helping EverLine reach the right customers more effectively. Her approach shows how innovation and strong relationships are key to success in the ever-evolving energy security space.In this episode, expect to learn:-How Annie’s background in military and defense shaped her approach to energy security-Why trust and strong relationships are crucial for success in the energy sector-How EverLine uses a mix of cybersecurity, physical security, and operational technology to protect assets-The role of AI in improving marketing, sales, and business development at EverLine-How innovation and a tailored approach help EverLine stay ahead in the evolving energy security landscapeTimestamps:[00:00] - Teaser[00:54] - Introduction of podcast & guest Annie McIntyre[01:57] - Annie’s background and journey into energy security[03:27] - Early challenges in the energy security industry[06:50] - The role of cybersecurity, OT, and physical security in energy[10:24] - Why building trust is key in energy security[16:02] - Scaling EverLine: Merging smaller companies into one[20:28] - The Transition to Digital Marketing and Online Engagement[31:12] - Using AI to improve energy security systems[33:08] - Navigating Talent Recruitment and Retention in a Competitive Market[36:51] - Building a Culture of Trust and Collaboration Across Teams[39:37] - Reflecting on Leadership and Success in Energy Security📢 Looking for energy security solutions? Let EverLine provide the solutions you need. 👉 Visit: https://www.everlineus.com/ Follow our Guest Annie McIntyre on:-LinkedIn: https://www.linkedin.com/in/annie-mcintyre-a1549514/ -EverLine - Energy's Technical Stack (LinkedIn): https://www.linkedin.com/company/everline-technicalstack/ -EverLine - Energy's Technical Stack (Website): http://www.everlineus.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment __________________________________________How can using AI to scale mini grids, improve customer demand, and lower costs help energy companies grow, and why is blending digital tools with local knowledge key to success in markets like India and Sub-Saharan Africa?In Episode 16 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with William Brent, Chief Marketing Officer at Husk Power & Advisor at Fria Frio, TUM SEED Center, Foodstead and Co-Owner of <b> marketing + communications. William shares how Husk Power evolved from a mini grid startup in India to a leading distributed energy platform serving the Global South. He explains the challenges of scaling energy access in remote markets, from infrastructure and regulation to customer demand and financing. William also talks about building a digital-first marketing strategy, using local engagement in Africa and e-commerce in India. He highlights the role of AI, data, and branding in driving growth, and discusses Husk’s ambitious plan to build 2 gigawatts of assets by 2030. With a strong focus on energy access and growth, William Brent shares how Husk Power is bringing clean electricity to underserved communities across Asia and Africa. He explains how smart use of technology, like AI and mobile payments, helps Husk scale faster and serve customers better. William highlights the need for strong local engagement, clear data, and digital tools to build trust and grow demand. He also talks about the role of marketing in driving impact, lowering costs, and supporting long-term goals. His work shows how energy companies can grow with purpose in tough but promising markets.In this episode, expect to learn:-How Husk Power is scaling clean energy in hard-to-reach areas-Why community engagement is key to building lasting energy solutions-How digital tools and AI help lower costs and speed up growth-What makes marketing different in energy access and emerging markets-Why strong data and local insight are essential for smarter decisions⚡ Stay updated on the latest in clean energy innovation. Subscribe to Husk Power's quarterly newsletter.👉 Visit: https://bit.ly/3NtbYnn Timestamps:[00:00] - Teaser[00:59] - Introduction of podcast & guest Wliiam Brent[01:56] - Introducing Husk Power and the mini grid model[04:35] - Scaling challenges in emerging energy markets[09:32] - Revenue models across India, Nigeria, and other markets[12:21] - Building a digital-first marketing strategy[15:14] - Local outreach, sales alignment, and customer acquisition[18:57] - Internal team structure and brand marketing focus[21:18] - Competitive landscape and investment in brand building[24:13] - The CMO’s role in fundraising, risk, and strategic growth[31:49] - Future markets, expansion goals, and IPO outlookFollow our Guest William Brent on:-LinkedIn: https://www.linkedin.com/in/williambrent/ -Husk Power (LinkedIn): https://www.linkedin.com/company/husk-power/ -Fria Frio (LinkedIn): https://www.linkedin.com/company/fria-frio/ -TUM SEED Center (LinkedIn): https://www.linkedin.com/company/tum-seed-center/ -Foodstead (LinkedIn): https://www.linkedin.com/company/foodstead/ -<b> marketing + communications (LinkedIn): https://www.linkedin.com/company/bmarketingcommunications/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment__________________________________________How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to stay ahead in a fast-moving market?In Episode 15 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Alberto A Bernardoni, Strategic Growth Partner at HexaGroup, Capital Raising & Digital Marketing Partner at ABC Diamond Properties. Alberto shares his journey from launching a dessert delivery business at age 14 to writing a book on teen entrepreneurship and joining Hexa Group. He explains how his background in marketing and passion for AI shape his work, from building outreach systems to using AI for customer discovery. Alberto also talks about creating personalized messaging, improving client relationships, and helping build HexaGroup’s demand generation engine. He offers a fresh look at the future of energy marketing driven by trust, innovation, and AI. With a strong background in entrepreneurship and AI, Alberto A Bernardoni shares how AI is changing the way companies grow and connect with clients. He explains how AI can improve outreach, create personalized messages, and help teams find the right customers faster. Alberto highlights the value of combining AI tools with human insight to build trust and boost results. He also talks about using AI to support business development, improve sales systems, and deliver more value to clients. His approach shows how new ideas and smart tools can help companies move faster and succeed in a competitive market.In this episode, expect to learn:- How early business lessons shaped Alberto’s approach to marketing and sales- Why AI-powered outreach can create stronger client relationships- How personalized messaging improves response rates and builds trust- What makes HexaGroup a strong place for innovation and collaboration- Why combining human experience with AI leads to faster and better results📘 Start your journey with Alberto A Bernardoni’s book “Teen B.O.S.S” – the go-to guide for young entrepreneurs.👉 Visit: https://a.co/d/0TgWLUP Timestamps:[00:00] - Teaser[00:54] - Introduction of podcast & guest Alberto A Bernardoni[01:42] - From dessert delivery to marketing agency at 14[02:43] - Writing Teen Boss: Teaching youth business skills[03:31] - Learning sales through early entrepreneurship[04:30] - Applying an entrepreneurial mindset at HexaGroup[05:41] - Building AI-driven client outreach systems[09:19] - Personalizing demand gen with real-time insights[13:48] - Experimenting with ideas in a collaborative culture[14:49] - What’s next: AI projects and mentoring othersFollow our Guest Alberto A Bernardoni on:- LinkedIn: https://www.linkedin.com/in/transcending/ - HexaGroup (LinkedIn): https://www.linkedin.com/company/hexagroup/Follow Host Arnaud Dasprez on:- LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ - Facebook: https://www.facebook.com/arnaud.dasprez - Instagram: https://www.instagram.com/arnauddasprez/Follow the Podcast:- Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ - Visit the Hexagroup Website: https://www.hexagroup.com/ - Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 - Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment__________________________________________Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today?In this Special Episode of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez brings together insights from 12 industry experts. The conversation covers key marketing strategies, the role of AI in business, and the importance of internal alignment in driving success.-Peter Shwets emphasize the need for internal marketing to ensure clear communication across teams-Guillaume Jouvencel discusses how podcasting in B2B can drive content efficiency.-Experts like Prajwal Gadtaula and Peter Lyall highlight the importance of connecting a rebrand to specific business outcomes.-Nick Caruso shares his perspectives on leveraging AI for hyper-personalization and improving productivity.-Marco Luciano provides insights on the evolution of SEO and the role of AI in digital marketing.-Michel Privé highlights the impact of a strong customer service strategy on sales growth, and-Jenny Salinas advises on aligning marketing priorities in startup environments.-Frederik Klaarenbeek emphasizes the value of early marketing involvement in private equity and mergers-Michael Halper draws a parallel between political messaging and sales communication.-Nomah Zia discusses the need for speed and alignment in digital transformation, and-Usman Khalid shares the importance of structured data for accelerating revenue.Throughout the episode, the guests provide actionable insights on marketing, AI, and digital transformation to help organizations stay ahead in a competitive market.The discussion covers key topics such as the importance of internal marketing alignment, the role of AI in enhancing productivity and personalization, and strategies for leveraging podcasts in B2B. Guests also explore the impact of strong customer service on business growth, the need for quick adaptation to new technologies, and the challenges of maintaining focus on marketing priorities. With practical advice on digital transformation and AI integration, this episode provides valuable takeaways for organizations looking to stay competitive and drive innovation.In this episode, expect to learn:How internal marketing alignment can drive better communication and resultsWhy podcasting is a powerful tool for content creation and B2B marketingHow AI can enhance personalization and productivity across industriesWhy strong customer service can significantly boost sales and referralsWhen companies should focus on aligning marketing priorities with overall business goalsTimestamps:[00:00] - Teaser[01:07] - Peter Shwets on internal marketing alignment[03:14] - Guillaume Jouvencel discusses podcasting for B2B[05:57] - Prajwal Gadtaula on AI-driven productivity & personalization[08:45] - Peter Lyall on connecting rebrand to business outcomes[11:28] - Nick Caruso warns about risks of ignoring AI[14:41] - Marco Luciano on AI’s impact on SEO and content[17:26] - Michel Privé on customer service driving sales growth[20:01] - Jenny Salinas on aligning marketing priorities in startups[22:00] - Frederik Klaarenbeek on marketing in private equity & M&A[25:39] - Michael Halper on sales messaging and political strategy[28:27] - Nomah Zia on the importance of speed in digital transformation[30:46] - Usman Khalid on structured data and revenue growthFollow our Guests:Peter Shwets: https://www.linkedin.com/in/peter-shwets-6621627/Guillaume Jouvencel: https://www.linkedin.com/in/guillaume-jouvencel/ Prajwal Gadtaula: https://www.linkedin.com/in/prajwalgadtaula/ Peter Lyall: https://www.linkedin.com/in/peter-lyall-ab93b22/Nick Caruso: https://www.linkedin.com/in/ncaruso/Marco Luciano: https://www.linkedin.com/in/mluciano/ Michel Privé: https://www.linkedin.com/in/michel-priv%C3%A9/Jenny Salinas: https://www.linkedin.com/in/jennysalinas/Frederik Klaarenbeek: https://www.linkedin.com/in/frederik-klaarenbeek/Michael Halper: https://www.linkedin.com/in/mhalper/Nomah Zia: https://www.linkedin.com/in/nomah-zia/Usman Khalid: https://www.linkedin.com/in/uskhalid/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/Facebook: https://www.facebook.com/arnaud.dasprezInstagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/Visit

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hexfile-go-assessment  __________________________________________How can harnessing the power of AI and controlling your company’s data transform your business, and why is it crucial for staying competitive in today’s rapidly evolving market?In Episode 13 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Igor Carron, CEO and Co-Founder of LightOn, Editor at Nuit Blanche, and Co-Organizer of the Paris Machine Learning Meetup. Igor shares his journey from engineering to AI, discussing how he helped build a vibrant AI community in Paris. He explains the importance of AI for businesses today, focusing on how it can improve productivity, control intellectual property, and solve previously impossible problems. Igor also highlights the growing role of visual data, AI sovereignty, and the need for companies to act quickly to stay competitive. He offers insights on how organizations can leverage AI to drive innovation and success. With deep expertise in AI and machine learning, Igor Carron explains why AI is not just a tool but a game-changer for businesses. He shows how AI can improve productivity, control intellectual property, and solve complex problems faster. Igor shares when companies should invest in AI, how it enhances customer experience, and why it’s crucial to act quickly as technology evolves. He also provides advice on how leaders can use AI to innovate, stay ahead of competitors, and drive long-term success.In this episode, expect to learn:How AI is transforming business productivity and customer experienceWhy controlling your company’s AI-driven data is critical for successWhen companies should start investing in AI tools and infrastructureHow visual data is becoming a key part of AI applicationsWhy leaders need to act quickly to stay competitive in a fast-evolving marketTimestamps:[00:00] - Teaser[00:58] - Introduction of podcast & guest Igor Carron[03:09] - Igor’s background and journey into AI[07:37] - How generative AI is reshaping workplace dynamics[08:41] - Why equipping teams with AI tools is now critical[11:32] - Visual documents and new frontiers in AI reasoning[15:40] - Structured vs. unstructured data in compliance workflows [19:21] - Reading visuals: Emojis, cues, and human-centric AI[22:12] - Cloud vs. on-prem: Building sovereign AI infrastructure[25:37] - Defining AI sovereignty for European enterprises[29:59] - Letting teams prototype: AI as bottom-up innovation[35:09] - Go-to-market strategy: Direct sales and partnershipsFollow our Guest Igor Carron on:LinkedIn: https://www.linkedin.com/in/igorcarron/ LightOn (LinkedIn): https://www.linkedin.com/company/lighton/ LightOn (Website): https://www.lighton.ai/ Nuit Blanche: https://nuit-blanche.blogspot.com/   Paris Machine Learning Meetup (LinkedIn): https://www.linkedin.com/company/paris-machine-learning-meetup/ Paris Machine Learning (Website): http://parismlgroup.org/  Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape?In Episode 12 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez talks with Usman Khalid, Founder & CEO of Centric, an expert in product data and digital systems, about why Product Information Management (PIM) is key for growing companies. Usman explains the difference between PIM and MDM, when companies should invest in these tools, and how clean product data improves customer experience, speeds up go-to-market, and helps avoid costly mistakes. He shares real-world stories, how AI is changing the game, and what leaders need to know to stay ahead. With strong product data knowledge, Usman Khalid explains why PIM is not just an IT tool but a key part of business growth. He shows how clear product information helps teams move faster, sell better, and avoid mistakes. Usman shares signs a company needs PIM, how it supports marketing and sales, and why it matters more as AI and e-commerce grow. He also gives tips on driving change and using data to stay ahead in a fast-moving market.In this episode, expect to learn:What makes PIM different from MDM and why both matterHow poor product data hurts sales, trust, and brand imageWhen growing companies should invest in a PIM systemWays AI is changing product content, images, and launch speedWhy good data helps teams move faster and sell smarterTimestamps:[00:00] - Teaser[01:07] - Introduction of podcast & guest Usman Khalid[03:03] - What are MDM and PIM, and why do they matter?[05:35] - How product data impacts revenue and trust?[08:26] - Early signs a company needs a PIM system[11:09] - Who should own PIM and why is it not just IT?[14:12] - How does PIM improve speed, accuracy, and sales?[17:12] - Common budget gaps and how to show ROI[24:09] - What AI brings to product content and images?[28:00] - Usman’s advice on using data as a growth driverFollow our Guest Usman Khalid on:LinkedIn: https://www.linkedin.com/in/uskhalid/ Company (LinkedIn): https://www.linkedin.com/company/centricdxb/ Company (Website): https://www.centricdxb.com/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________What makes digital execution the missing link between great strategies and real business results & how can aligning teams and systems drive faster transformation?In Episode 11 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nomah Zia, Fractional Digital Experience and Technology Consultant at Technology Advisor, about how companies can speed up digital transformation. Nomah shares why strategy alone isn’t enough and how clear goals, fast action, and team alignment lead to real results. She breaks down what a good customer experience looks like, common red flags, and why speed matters more than ever in today’s fast-changing tech world. With deep digital expertise, Nomah Zia explains how companies can improve by focusing less on tools and more on teamwork. She shows how clear goals, fast action, and strong team roles help turn strategy into real results. Nomah also shares how good customer experience feels smooth and human, and why speed, structure, and shared goals are key to success in the digital world.In this episode, expect to learn:Why digital strategy is more than just tools and techHow to build teams that move fast and work as oneWhat makes a customer experience smooth and humanRed flags that slow down digital progress and resultsSimple ways to use AI for faster and smarter workTimestamps:[00:00] - Teaser[01:02] - Introduction of podcast & guest Nomah Zia[02:45] - What does digital transformation really mean?[04:02] - First steps: Strategy, systems, and structure[05:36] - What makes a good customer experience[06:49] - How empathy and context shape results?[07:34] - Red flags that signal strategy is failing[08:50] - Building teams for speed and outcomes[10:55] - When to use agencies vs internal teams?[11:56] - Why execution speed drives revenue?[14:20] - Advice for digital leaders and using AIFollow our Guest Nomah Zia on:LinkedIn: https://www.linkedin.com/in/nomah-zia/ Website: https://nomahzia.com/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

What makes sales messaging the missing link between missed opportunities and more booked meetings & how can aligning it with marketing drive real results?In Episode 10 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Michael Halper, Founder and CEO of Sales Scripter, talk about how sales teams can improve results with clear, focused messaging. Michael shares how building a strong message helps reps ask better questions, connect with prospects, and book more meetings. He also explains how good messaging can align sales and marketing teams, reduce cold call anxiety, and grow sales faster in any industry. With years of sales experience, Michael Halper explains how sales teams can improve by using clear messaging. He shows how strong messages help reps ask better questions, focus on customer needs, and book more meetings. Michael also shares how this method reduces pressure on cold calls, builds trust, and helps sales and marketing teams work better together to boost results.In this episode, expect to learn:Why clear sales messaging boosts meeting successHow to shift from product to customer-focused messagesTips to ask better questions and handle objectionsHow sales and marketing teams can align through messagingThe role of AI in helping build better sales messagesTimestamps:[00:00] - Teaser[01:01] - Introduction of podcast & guest Michael Halper[02:17] - Why clear messaging is key to successful sales[04:40] - Difference between a message and an elevator pitch[08:25] - How political messaging mirrors sales strategy[11:40] - Avoid sounding scripted: Use outlines, not scripts[13:13] - Adapting sales messages across channels and audiences[16:51] - Aligning sales and marketing through messaging[21:18] - Why Michael built Sales Scripter to fix messaging gaps[25:44] - Quick wins: Questions, pain points, and improvements[28:24] - AI’s role in creating stronger sales messages[30:17] - The future of messaging: Constant learning and updates[31:42] - Where to find Michael and free training resourcesFollow our Guest Michael Halper on:LinkedIn: https://www.linkedin.com/in/mhalper/ Company (LinkedIn): https://www.linkedin.com/company/salesscripter/ Company (Website): https://salesscripter.com/ Company (Youtube): https://www.youtube.com/@SalesScripter/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

How does the collaboration between fractional CMOs and agencies, particularly in the B2B sector, drive growth and enhance revenue generation for private equity-backed companies?In Episode 9 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Frederik Klaarenbeek, Founder & Chief Marketing Officer (CMO) at Klaarenbeek Advisory, discuss how B2B companies can boost growth through the hybrid model of fractional CMOs and agencies. They explain how this approach helps businesses scale quickly, align marketing with sales, and drive revenue by using strategic marketing, customer insights, and collaboration to achieve long-term success in competitive markets. With over 20 years of experience in marketing, Frederik Klaarenbeek shares his expertise on how B2B companies can drive growth by combining fractional CMOs and agencies. He explains how this hybrid model helps companies scale quickly, improve collaboration between teams, and align marketing with sales to increase revenue. Frederik also discusses how businesses can adapt to changing markets by using customer insights and strategic marketing to stay ahead of the competition.In this episode, expect to learn:How fractional CMOs and agencies drive growth for B2B companiesWhy marketing and sales alignment is key to successThe benefits of customer insights in shaping marketing strategiesHow companies can scale quickly by collaborating across teamsThe importance of adapting to changing markets with strategic marketing📢 If you’re looking for new growth opportunities, feel free to reach out to Frederik Klaarenbeek at [email protected] or call (425) 315-6531.Timestamps:[00:00] - Teaser[01:07] - Introduction of podcast & guest Frederik Klaarenbeek[04:22] - Why B2B companies choose hybrid agency + fractional CMO[06:24] - Role of a fractional CMO vs. agency in go-to-market[09:46] - Case study: Additive manufacturing turnaround in 60 days[12:10] - How private equity is evolving marketing priorities[14:17] - Pitfalls: Lack of focus, data clarity, and messaging[15:59] - First 90 days: Playbook, metrics, and operating rhythm[21:03] - Transitioning from fractional to full-time CMO[23:34] - Measuring brand value in a private equity context[25:28] - Key marketing metrics: Brand, funnel, and capability[29:09] - Evolving agency role and value post-integration[31:16] - Final advice to industry leaders and PE firmsFollow our Guest Frederik Klaarenbeek on:LinkedIn: https://www.linkedin.com/in/frederik-klaarenbeek/ Email address: [email protected] Company (LinkedIn): https://www.linkedin.com/company/klaarenbeek-advisory Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

How can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry?In Episode 8 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Jenny Salinas, Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global, explore how established energy brands can adopt the agility and innovation of startups. They discuss how embracing a startup mindset can help these companies scale effectively, stay competitive in the ever-evolving energy sector, and drive sustainable growth through customer-focused strategies and cross-functional collaboration. With more than 25 years of experience in marketing across both large enterprises and startups, Jenny brings a wealth of knowledge on how established energy companies can embrace innovation and scale more effectively. She discusses how energy brands can adopt a more agile, customer-focused approach and break down the silos. Jenny also shares her thoughts on how these companies can balance sustainability and innovation while staying ahead in a fast-paced market.In this episode, expect to learn:Key startup lessons that can benefit established energy brandsHow large companies can adopt a more agile and innovative mindsetThe importance of cross-functional collaboration in driving growthThe role of data and technology in scaling energy companiesHow marketing and product strategy are evolving in the energy sectorEpisode Highlights:[00:00] - Teaser [00:52] - Introduction of podcast and guest Jenny Salinas[04:15] - The energy innovation landscape[07:02] - Defining sustainable growth[09:04] - Transition from large companies to startups[13:40] - Lessons from large enterprises[19:06] - Challenges of large enterprises[22:33] - Patience in leadership[24:05] - Startup mindset[28:26] - Positioning for investment[31:12] - Innovative marketing growth strategy[34:13] - Marketing for startups vs. enterprises[37:48] - Career advice for marketers[42:44] - Jenny’s elevator pitch for FutureScaleXFollow our Guest Jenny Salinas on:LinkedIn: https://www.linkedin.com/in/jennysalinas/ X: https://x.com/jennyrsalinas Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Are misaligned teams holding your company back from growth? Can aligning marketing, sales, and customer service become the key to success?In Episode 7 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and Guest Michel Privé, a sales leadership expert who currently serves as the Outsourced VP of Sales at Sales Xceleration® & at SLIC Texas, explore how aligning key areas into a cohesive growth engine can transform a company’s performance, improve client relationships, and drive consistent revenue growth.Bringing over 25 years of experience in international sales leadership, Michel discusses how energy and industrial companies can break down the silos between marketing, sales, and customer service to create a seamless growth engine. He shares valuable insights on how businesses can enhance their revenue generation and drive long-term success through alignment.In this episode, expect to learn:Why aligning marketing, sales, and customer service is essential for growth.Practical steps to build a unified growth engine.The role of the Chief Revenue Officer (CRO) in driving alignment.How data-driven insights can optimize revenue generation.Tips for startups and mid-market companies to scale efficiently.Episode Highlights:[00:00] - Teaser [01:06] - Introduction of podcast and guest Michel Privé[03:12] - What should a CRO focus on to drive growth?[05:32] - Alignment in energy and industrial sectors[09:28] - Practical steps to improve alignment[13:09] - Data-driven insights and the 80/20 rule[15:59] - The importance of rebranding and aligning KPIs[17:46] - Leveraging customer service to improve sales[20:24] - Real-world misalignments causing major issues[23:56] - Lessons from ERP failures and customer experience[28:14] - Startup tips for building a growth engine from the beginning[31:16] - Mid-market growth tips and assessing your ROI[34:54] - Key strategies to scale a business[37:48] - The importance of ongoing assessment[40:28] - Final thoughts on optimizing revenue generationFollow our Guest Michel Privé on:LinkedIn: https://www.linkedin.com/in/michel-priv%C3%A9 Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Are we at risk of getting lost in the hype of AI, or can it really drive results in B2B marketing? And how do international perspectives shape our approach?In Episode 6 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and global AI strategist Marco Luciano, Head of the AI Studio at BBN, explore how artificial intelligence is shaping the future of B2B marketing, particularly in the energy and industrial sectors. They discuss key challenges and opportunities, including AI-powered search, UX design, SEO strategy, and AI governance, all with a focus on achieving real-world business results.Marco Luciano, an Italian based in Germany, leads a globally distributed team focused on creating advanced AI solutions for B2B marketing and sales. His work spans search innovation, interface design, and scalable AI governance. At BBN, he guides companies through the complexities of adopting AI with a strong focus on usability, security, and real business outcomes.In this episode, expect to learn:How global companies are using AI to enhance customer and internal experiencesReal-world use cases of AI search and maintenance support in industrial settingsWhy UX design must evolve with AI capabilities in mindThe impact of AI on SEO, brand visibility, and marketing sustainabilityHow to build and budget for your own team of AI agentsEpisode Highlights:[00:00] - Teaser [01:07] - Introduction of podcast and guest Marco Luciano[04:16] - AI, mythology, and global perspectives[05:51] - Marco’s background and global approach to B2B AI[08:01] - Where AI is making the biggest impact in B2B marketing[09:32] - Real use case: AI-powered search and remote maintenance[10:09] - Why traditional chatbots failed & how to fix the experience[13:58] - Should you name your AI? Branding bots with personality[16:22] - AI, SEO, and getting found online today[25:57] - How AI is changing agency-client relationships[28:19] - Privacy, compliance, & the cost of building internal AI platforms[35:21] - Budgeting AI like a new hire: a practical starting point[38:27] - Final thoughts and where to find Marco onlineFollow our Guest Marco Luciano on:LinkedIn: https://www.linkedin.com/in/mluciano/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Are there any humans left on the Internet, or is it all bots? And how can AI tools help energy marketers reach the right targets?In Episode 5 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and AI pioneer Nick Caruso, Chief Revenue Officer and Co-Founder at KnowledgeNet.ai, explore how the rise of bots and artificial intelligence are transforming B2B marketing — particularly in the energy and industrial sectors. They discuss key challenges and opportunities, including bot traffic, lead quality, content strategy and pipeline visibility, all with a focus on achieving real-world business results.Nick Caruso has been working in the AI and technology space for nearly three decades. Starting with large-scale government and enterprise projects, he now helps companies of all sizes put AI to work in a way that supports business growth. At KnowledgeNet.ai, he leads revenue strategy and works closely with sales and marketing teams to help them use automation, data, and smart targeting to generate better leads and close more deals.In this episode, expect to learn:What to consider when filtering bot vs. human trafficWhy companies need a real plan before adopting AI toolsHow AI helps personalize outreach and improve sales productivityCommon risks when using AI without a clear strategyHow to measure marketing performance in a changing landscapeEpisode Highlights:[00:00] - Teaser [00:53] - Introduction of podcast and guest Nick Caruso[02:31] - What KnowledgeNet.ai does and who it helps[04:44] - Human vs Bot traffic: What it means for marketers[08:11] - Understanding bots like ChatGPT as new visitors[11:00] - The risks of AI implementation without a strategy[14:18] - AI's Role in targeting and customization[17:34] - Smart ways to target prospects and tailor outreach[21:46] - What makes content stand out when everyone’s automating[25:03] - Proposal writing and sales pipeline insights[30:36] - Key KPIs: MQL to SQL conversion and account engagement[34:53] - Building brand awareness in a world of search and AI[36:22] - Final advice and getting started with AIFollow our Guest Nick Caruso on:LinkedIn: https://www.linkedin.com/in/ncaruso/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

In Episode 4 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and branding consultant Peter Lyall discuss corporate rebrands in the energy sector. They examine how leadership support, internal momentum, and alignment across teams are essential to a successful rebrand. Peter shares stories from his client work and research, including insights from his ongoing doctoral thesis on branding advice in energy marketing. This episode provides grounded lessons for teams navigating complex rebranding efforts.Peter Lyall is the Director of Ascent Advisory Services, Doctoral Student, Henley Business School, University of Reading and Former Group Director Strategy at Fifth Ring. Peter is a seasoned consultant in B2B energy branding. He has advised oil and gas majors, clean energy operators, and service contractors. Over the past six years, Peter has focused on academic research around how branding advice is accepted and used within organizations. His work blends consulting experience with real-world insights from both the agency and client side.In this episode, expect to learn:When and why companies should consider a rebrand.The business risks of superficial or ego-driven rebranding.What internal alignment and leadership support look like.How brand efforts can impact staff, stakeholders, and business value.Key findings from Peter’s doctoral research on branding advice.Episode Breakdown:[00:00] - Teaser[01:00] - Introduction of Podcast & Guest Peter Lyall[03:49] - When a Company Should Rebrand[05:40] - Rebrand Outcomes: Good and Bad[07:21] - Energy Rebrand Success Stories[12:00] - Measuring a Rebrand’s Impact[15:45] - Insights from Peter’s Doctoral Research[20:22] - Four Drivers of Rebrand Success[27:34] - Internal Buy-In and MarCom Roles[33:45] - Importance of Internal Momentum in B2B Rebrands[43:02] - Best Practices for External Rollout[46:33] - Final Reflections & Where to Reach PeterFollow our Guest Peter Lyall on:LinkedIn: https://www.linkedin.com/in/peter-lyall-ab93b22/Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

In Episode 3 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and ABM expert Prajwal Gadtaula discuss the power of Account-Based Marketing (ABM) in the energy sector — and how to prevent your ABM communications from getting stuck in the dreaded Bermuda Triangle. They explore why ABM is more than just a tactic, its key elements for success, and best practices for driving results among high-value accounts.Prajwala Gatwala is the founder and CEO of Business Brainz, a research and insight company that specializes in helping B2B companies understand their target accounts, personas, and industries. Prajwala is also a Member of the Investment Committee at Alpha Plus Ventures Limited, Chairperson of the Board of Directors at Impact Hub Kathmandu, and a Member of the Board of Advisors at Chakraviu Nepal. Together, they discuss the real deal behind Account-Based Marketing (ABM), why it’s more than just a buzzword, and how it requires a cultural shift within your organization. If you're in energy marketing and looking to make an impact with your ABM efforts, this conversation will give you some valuable insights on how to do it right.What we’ll explore in this episode:What Account-Based Marketing (ABM) really is and how it differs from traditional marketing approaches.The key components of a successful ABM strategy and how to align your sales, marketing, and leadership teams.How ABM requires more than just tech stacks and automation, it’s about a cultural shift within your organization.The common pitfalls of ABM campaigns and how to avoid them.The role of research and personalization in driving ABM success.Episode Highlights:[00:00] – Teaser[00:50] – Introduction of Podcast & Guest Prajwala Gatwala[02:54] – What is ABM? Defining Account-Based Marketing[05:25] – Is ABM a Strategy, Tactic, or Culture?[06:17] – Key Elements of a Successful ABM Campaign[09:16] – Why Leadership Must Drive ABM Success[10:39] – Measuring ABM Success: Beyond Revenue[13:39] – ABM vs.Traditional Business Development[19:08] – Common Pitfalls in ABM Campaigns & How to Avoid Them[23:43] – The Role of Research and Personalization in ABM[27:09] – The Importance of Understanding Target Accounts in Detail[29:26] – How ABM Drives Efficiency and Personalization at Scale with AI[33:56] – The Need for a Holistic Account-Based Experience Across Departments[35:24] – The Value of Nurturing Existing Accounts with ABM[44:54] – Tips on ABM for Small Teams in the Energy Sector[49:32] – Praj’s Final Insights & How to Connect with HimFollow our Guest Prajwal Gadtaula on:LinkedIn: https://www.linkedin.com/in/prajwalgadtaula/ Twitter: https://x.com/pgadtaula Business Brainz: https://www.linkedin.com/company/business-brainz/ Alpha Plus Ventures Limited: https://www.linkedin.com/company/alpha-plus-ventures-limited/ Impact Hub Kathmandu: https://www.linkedin.com/company/impacthubkathmandu/ Chakraviu Nepal: https://www.linkedin.com/company/chakraviu-nepal/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

In Episode 2 of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez explores brain rot, the changing landscape of B2B content and how energy brands can leverage innovative content strategies to foster real engagement. Our guest, Guillaume Jouvencel, a B2B marketing expert, shares his insights on how businesses can effectively leverage podcasts to build authority, trust and generate leads.From discussing brain rot in content marketing to breaking down what makes a podcast successful, this episode is packed with actionable strategies for businesses looking to expand their reach through engaging, high-quality content.Guillaume is a seasoned B2B marketing strategist and the Co founder of GHA Marketing, where he helps companies establish their brand and generate high-quality leads through podcasts. With extensive experience in content strategy, SEO and demand generation, he offers expert advice on how businesses can stand out in today’s crowded digital landscape.What You’ll Learn in This Episode:Brain Rot in Content Marketing: How businesses are creating too much low-quality content, leading to consumer fatigue.Quality vs. Quantity in B2B Content: Why testing is key to finding content that resonates with your audience.The Business Value of Podcasting: How B2B companies can use podcasts to build authority, expand their network of decision-makers and generate leads.Repurposing Podcast Content: How one podcast episode can be transformed into multiple content pieces across different platforms.KPIs for Podcast Success: The most important metrics businesses should track to measure the effectiveness of their podcast strategy.Episode Breakdown:[00:00] – Trailer[02:42] – Brain Rot in Marketing: How content oversaturation harms business engagement.[05:03] – Quality vs. Quantity: Why businesses need quantity to achieve quality.[08:39] – The Power of Podcasting: Why podcasts are key for B2B businesses.[10:17] – KPIs for a Successful Podcast: Key metrics for evaluating podcast impact.[22:06] – Maximizing Content Reach: Repurposing podcast content for social media, blogs, and video.[26:35] – Podcasting vs Blogging: Why podcasts are growing over traditional blogs.[29:33] – Selecting and Inviting Guests:How to book top industry experts.[41:21] – Emerging Trends in B2B Marketing: B2B companies using B2C storytelling.[48:27] – Final Takeaways: How GHA Marketing helps customers succeed.Follow our Guest Guillaume Jouvencel on:LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ GHA Marketing Website: https://ghapodcast.com/ Follow the Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

In Episode 1 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI. Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and product line management. He currently serves as Chief Digital Officer at ArkHaven Platforms. Previously, he held the position of Vice President Digital Operations, Marketing and ESG at TEAM, Inc., focusing on digital transformation initiatives.What You’ll Learn in This EpisodeRecognizing bad marketing habits: How inefficient methods prevent growthSales and Marketing Alignment: Why teamwork and shared budgets matter.Internal Marketing: Why sales teams need better support.Martech and AI Tools: How advanced tools can help marcom professionals drive resultsData-Driven Decision Making: How it contributes to energy marketing successEpisode Breakdown:[00:00] – Introduction of Podcast & Guest Peter Shwets[02:32] – Identifying bad marketing habits[04:37] – Misalignment between sales and marketing strategies[05:54] – Synchronizing budgets and shared ROI goals[08:03] – Data-driven sustainability in marketing[09:40] – Reacting quickly with real-time campaign insights[12:04] – Understanding changing buyer personas[14:04] – Internal marketing and enabling the sales team[20:29] – Brand awareness: the overlooked growth engine[25:02] – Martech and AI: Tools for smarter, faster marketing[28:44] – Outsourcing marketing: Striking the right internal vs external balance[31:51] – AI use cases, from automation to insight generation[34:32] – Avoiding gimmicks: AI and Martech with a purpose[38:47] – Final advice: Trust the data and be open to change[41:00] – About ArkHaven Platforms and Peter’s missionFollow our Guest Peter Shwets on:LinkedIn: https://www.linkedin.com/in/peter-shwets-6621627/ Instagram: https://www.instagram.com/pshwets/Twitter: https://x.com/pshwets ArkHaven Platforms: https://www.linkedin.com/company/ark-haven-platforms/ Team, Inc.: https://www.linkedin.com/company/team-inc1/ Follow the Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Welcome to The HEX-Files Podcast, hosted by Arnaud Dasprez, Founder & CEO of HexaGroup. This podcast explores the evolving landscape of energy marketing, from traditional oil & gas to the energy transition, sustainability, and emerging new energy solutions. Arnaud and his expert guests uncover cutting-edge marketing strategies that help energy brands harness digital transformation and drive impact in a rapidly changing world. Whether you're navigating branding in energy, leveraging new marketing technologies, or positioning your company for the future of energy, this podcast delivers insightful conversations, industry trends, and actionable strategies to keep you ahead.