AI is Changing the Consumer Journey, According to Google and BCG Research

from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Sadie Thoma, Derek Rodenhausen

Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are streaming, scrolling, searching, and shopping - and that they are often done in tandem. Thoma and Rodenhausen share more insights from their research that can influence marketers across industries as they reshape their organizations in a world of AI. For Further Reading:The Blueprint for AI-Powered MarketingIt’s Time for Marketers to Move Beyond the Linear FunnelHow Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS Listen on your favorite podcast app: https://pod.link/1715735755

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This episode is 37 minutes long.

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This episode was published on March 18, 2025.

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