AI Is Making Fast Fashion Faster. He's Betting on Shirts That Last For Years.

On this episode of ChaiNet, Karthik Koppula, founder of Islands of Loom, shares his journey from optimizing speed at Amazon and Zomato to creating anti-fast fashion with organic fabrics, natural dyes, and small-batch handwoven production.We discussed:* Why did he leave high-speed logistics for deliberately slower craftsmanship* Business model of products designed to last years, not months* How identical mall racks create opportunity for differentiated brands* Physical retail is the new battleground when products look the same* AI’s role in his low-tech artisanal approach vs fast fashion’s AI arms race* Website experience, ecommerce challenges, and customer support strategiesFrom supply chain expert to sustainable commerce founder, Karthik reveals how constraints become competitive advantages.Experience Islands of Loom’s contrarian approach on ChaiNet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com