AI Marketer Guild's David Berkowitz

In this episode of Building What's Next, host Peter Weingard sits down with David Berkowitz, CMO, author, and founder of the AI Marketers Guild, one of the most active communities helping marketers navigate the AI era together.David has spent his career at the intersection of marketing and emerging technology, and today he's focused on a simple question: how are marketers actually using AI to do better work, not just faster work? He shares what he's learned from running BuiltThatWithAI.com, the real-world use cases coming out of the AI Marketers Guild community, the difference between marketers who are getting genuine ROI from AI and those just checking a box, and why he's not shy about calling out "AI slop" when he sees it.It's an honest, unscripted conversation about where AI is genuinely changing marketing craft, where the hype outruns the reality, and what David is building next.Topics covered:Why David started the AI Marketers GuildWhat separates real AI ROI from AI theater in marketingLessons from BuiltThatWithAI.comBalancing AI efficiency with authentic brand storytellingWhat's next for AI-driven marketing teamsHave a question: Reach out to us at https://www.altimetrik.com/contact/