Building What's Next

In this episode of Building What's Next, host Peter Weingard sits down with David Berkowitz, CMO, author, and founder of the AI Marketers Guild, one of the most active communities helping marketers navigate the AI era together.David has spent his career at the intersection of marketing and emerging technology, and today he's focused on a simple question: how are marketers actually using AI to do better work, not just faster work? He shares what he's learned from running BuiltThatWithAI.com, the real-world use cases coming out of the AI Marketers Guild community, the difference between marketers who are getting genuine ROI from AI and those just checking a box, and why he's not shy about calling out "AI slop" when he sees it.It's an honest, unscripted conversation about where AI is genuinely changing marketing craft, where the hype outruns the reality, and what David is building next.Topics covered:Why David started the AI Marketers GuildWhat separates real AI ROI from AI theater in marketingLessons from BuiltThatWithAI.comBalancing AI efficiency with authentic brand storytellingWhat's next for AI-driven marketing teamsHave a question: Reach out to us at https://www.altimetrik.com/contact/

In this episode of Building What's Next, host Peter Weingard sits down with Joni Ricard and Trevor Harvey from Google Cloud's Gemini team, alongside Altimetrik's Chief Data & AI Officer, Niraj Nagrani, for a candid conversation about the real state of enterprise AI adoption.They dig into why so many companies are stuck in "POC purgatory," why a strong data foundation is non-negotiable before any AI deployment, and how a new class of field deployment engineers is emerging to bridge the gap between pilot and production. The group also tackles the partner ecosystem question head-on: what Google's $750M GET program is funding, why Altimetrik's industry-specific accelerators matter, and how the two organizations are working together to move customers from prototype to real outcomes.The conversation gets technical, covering agentic orchestration, token optimization, the LLM-to-SLM continuum, and why "autonomous agents" may be the most misunderstood phrase in enterprise tech right now. Plus, a sneak peek at Gemini Spark and what's coming next in the platform.If you're navigating AI transformation at scale, this one's worth your time.Have a question: Reach out to us at https://www.altimetrik.com/contact/

In the premiere episode of Building What’s Next, OpenAI’s Kaitlin MacRae, Partnerships Director, and Matt Lewis, GTM Partner Director, join Altimetrik's Peter Weingard for a conversation about how enterprises are deploying AI today, beyond the hype and into the realities of adoption and scale.We explore the shift from AI pilots to AI in the right workflows, and why enterprise-wide adoption is critical to ROI, the role of the new OpenAI Partner Network, and what could be next for voice, hardware, and how we interact with AI. They also dig into why enterprises often default to building custom AI solutions when capabilities may already exist within tools like ChatGPT and Codex, and why adoption, not simply access, is ultimately what drives ROI.Plus, hear why “tokenmaxxing” is giving way to more structured, business-unit-level AI strategies, and where OpenAI sees the technology heading next, from voice-powered workflows to a future that may extend beyond the phone.https://www.altimetrik.com/podcasts/https://www.altimetrik.com/contact/

Coming Soon, Building What's Next from Altimetrik. The world's most forward-thinking leaders don't wait for the future. They build it. On Building What's Next, we bring senior leaders from the world's most forward-thinking companies together for honest, unscripted conversations about AI, transformation, and what they're building next to lead in this moment.New episodes of Building What's Next are coming soon. Subscribe now, so you don't miss what's next.