AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay

from Decoding AI for Marketing · host Adam Brotman, Rex Briggs, Greg Stuart

Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. For Further Reading: Learn more about Spok, an AI marketer product: spok.appLearn more about Forum3: forum3.com Listen on your favorite podcast app: https://pod.link/1715735755

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This episode is 43 minutes long.

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This episode was published on October 9, 2024.

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