EPISODE · Aug 20, 2026 · 50 MIN
AI Narration vs. Human Narration
from Self Publishing Insiders · host Jim Azevedo, Phil Marshall, Megan Lazovick
In this episode, we delve into new data from Edison Research that found U.S. fiction audiobook listeners prefer Spoken’s multi-cast AI narration to that of human narrators. The study surveyed over 1,000 fiction audiobook listeners who blind-tested human narration against Spoken's Multi-Cast™ AI narration. To help us understand the data, we’re joined by Phil Marshall, founder of Spoken, and Megan Lazovick, vice president at Edison Research. In this episode we discuss: • The methodology behind the research • The key results — favorability, engagement, and listener sentiment before and after • Whether listener willingness to try AI narration was measurably impacted • When to consider human narration vs. AI narration • What this means for authors and publishers considering AI narration //Draft2Digital is where you grow your Indie Author Career// Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We’ll convert your manuscript, distribute it online, and support you the whole way. • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog • Promote your books with our Universal Book Links from Books2Read: https://books2read.com Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.
Embed this episode
What this episode covers
Phil Marshall of Spoken and Megan Lazovick of Edison Research join us to discuss their latest study of listeners blind-testing human and AI narration.
Ready to play
AI Narration vs. Human Narration
No transcript for this episode yet
Similar Episodes
No similar episodes found.