AI-Powered Buyer Journeys: Driving Enterprise Engagement with Katie Jones

In this episode of Data Planet, host Emma Davis interviews Katie Jones, EVP of Marketing and Operations and Chief of Staff at PathFactory. They discuss how modern B2B marketing is evolving as buyers increasingly expect personalized, self-guided digital experiences similar to Netflix or Amazon. Katie shares how PathFactory uses AI-powered content personalization and buyer engagement analytics to help enterprise companies create scalable one-to-one and one-to-few ABM strategies that accelerate pipeline and improve customer engagement. The conversation explores how lean marketing teams can successfully scale personalized campaigns, why today’s buyers delay conversations with sales until later in the funnel, and how organizations can create “bingeable” content experiences that educate entire buying committees. PathFactory website: https://www.pathfactory.com/