Data Planet

In this episode of Data Planet, host Emma Davis interviews Amy Riordan, CEO of Sachin & Babi. Amy shares how she transitioned from creative-driven marketing into data-informed growth, and how that shift changed the way she evaluates marketing investments, customer behavior, and business performance. She explains how e-commerce data helped Sachin & Babi better understand what customers wanted, refine merchandising and pricing strategies, and identify an opportunity to focus more deeply on the mother-of-the-bride and special-occasion market. Amy also discusses building a more customer-centric luxury fashion experience through personalized styling, complimentary alterations, and a data-driven approach to reducing returns, while sharing lessons from her transition into the CEO role and her approach to recognizing and developing talent within her team. Sachin & Babi website: https://www.sachinandbabi.com/

In this episode of Data Planet, host Emma Davis interviews Linaeya Horn-Muller, VP of Marketing & Client Success at React Mobile. Linaeya shares how React Mobile evolved from a personal safety app into a B2B workplace safety and communication platform focused primarily on the hospitality industry, following customer needs, market demand, and changing safety legislation. She explains how React Mobile combines panic alerts, precise employee location, two-way voice communication, and translation to help organizations protect their teams while reducing communication silos. Linaeya also discusses the business case for employee safety, including compliance, risk reduction, employee retention, and the importance of making safety technology simple and intuitive in high-pressure situations. React Mobile website: https://www.reactmobile.com/

In this episode of Data Planet, host Emma Davis interviews Debbie O’Meara, SaaS implementation and scaling consultant and founder of ClearWay Projects. Debbie shares how she helps SaaS buyers and providers reduce implementation risk, improve customer outcomes, and build scalable processes. She explains why companies should identify the business problem they are actually trying to solve before buying software, assess internal capacity and stakeholder buy-in, and define measurable outcomes before implementation begins. On the provider side, Debbie discusses the importance of moving beyond founder-led “heroics” by creating repeatable implementation processes that deliver a consistent customer experience and support sustainable growth. She also explores the challenges SaaS companies face when moving upmarket, including whether their product, implementation, support, and overall business model are ready to handle the added complexity of enterprise customers. ClearWay Projects website: https://www.clearwayprojects.com

In this episode of Data Planet, host Emma Davis interviews Rick Huebner, Chief Executive Officer of VISTECH. They explore what it takes to build and sustain a technology business through decades of constant change, from the early days of software development to today’s AI-driven landscape. Rick shares why businesses should define their processes and problems before adopting new technology, arguing that AI is ultimately a business process implementation rather than simply a technology upgrade. He also explains how VISTECH has grown through client retention, referrals, and long-term partnerships rather than relying solely on traditional sales funnels, and how the company expanded from custom software development into SolSuite CPQ, a SaaS platform designed to automate complex product configuration, pricing, quoting, and order workflows. Rick discusses the challenges of selling a niche enterprise software product, the importance of building around core competencies, and why surrounding your business with specialists can create a stronger foundation for long-term growth. VISTECH website: ⁠https://www.vistech.com/

In this episode of Data Planet, host Emma Davis interviews Jono Andrews, Marketing Advisor at BlueroomHQ. Jono shares how he helps early-stage and scaling companies identify the marketing strategies that actually drive growth without wasting valuable budget, emphasizing the importance of finding product-market fit, understanding your ideal customer profile, and recognizing the “golden goose” that can be amplified into a scalable growth engine. They explore why founders should resist premature paid media investments, how marketers can build stronger feedback loops between marketing, sales, finance, and product, and why attribution and customer economics matter when deciding where to place bigger bets.Jono and Emma also examine the changing landscape of paid advertising, including Google Performance Max, AI-driven campaign optimization, ChatGPT ads, and the growing role of AI in content and marketing workflows. BlueroomHQ website: https://www.blueroomhq.com/

In this episode of Data Planet, host Emma Davis interviews Barrett Cox, Director of Performance Marketing at Net32. They explore the complexities of performance marketing in a highly specialized B2B marketplace and how marketers can make smarter decisions when traditional attribution models tell an incomplete story. Barrett shares how Net32 approaches incrementality testing to identify where advertising actually drives additional revenue, why customer segmentation matters when determining where to allocate ad spend, and how the team balances reliable channels with harder-to-measure opportunities such as demand generation, Performance Max, and connected TV. He also discusses the challenges of marketing to a small total addressable market, the risks of blindly scaling campaigns, and why frequency and audience control become increasingly important as budgets grow. Net32 website: ⁠https://www.net32.com/

In this episode of Data Planet, host Emma Davis interviews Andy Bowden, a product management and marketing specialist. Andy shares lessons from more than 20 years in product management, product marketing, finance, and enterprise technology, drawing on his experience at HP, HPE, and technology startups. He explains how to translate complex and often invisible technologies such as cloud, cybersecurity, and software into clear financial value propositions that resonate with both technical users and C-suite decision-makers. Andy also explores how technical users can become internal champions, how companies can navigate long enterprise sales cycles, and why understanding the broader buying committee is critical to closing B2B technology deals. For startups struggling to scale, he emphasizes starting with the customer problem rather than the technology, avoiding overly bespoke solutions, examining customer-level profitability, and making products easier and more transactional to buy.

In this episode of Data Planet, host Emma Davis interviews Joseph Adams, VP of Production & Services Growth at CRAFTSMAN+. They explore how interactive and playable advertising can expand the performance marketing mix beyond traditional static, video, and social ads, including applications for non-gaming brands such as skincare and consumer products. Joseph explains how CRAFTSMAN+ uses its interactive ad platform to accelerate creative production, built-in analytics to understand user engagement, and dynamic advertising to personalize experiences based on factors such as location, time, and weather. Throughout the episode, Joseph emphasizes the importance of testing interactive formats without overthinking the creative, focusing on performance rather than aesthetics alone, and recognizing interactive advertising as an emerging channel with applications across mobile, out-of-home, CTV, and other touch-screen experiences. CRAFTSMAN+ website: https://craftsmanplus.com/

In this episode of Data Planet, host Emma Davis interviews Kevin Williams, Founder and CEO of Ascend AI Labs. They explore what effective AI adoption actually looks like inside modern organizations, from moving beyond AI experimentation to building practical, organization-wide capabilities. Kevin shares his perspective on SEO, AEO, and GEO, explaining how marketers can structure brand information, schema, and contextual signals to help AI systems deliver more confident and relevant answers. He also breaks down the three major ways businesses can use AI—to replace tasks, augment human work, or create entirely new capabilities—and explains why successful adoption often requires more than simply purchasing AI tools. Kevin discusses the organizational and leadership bottlenecks that prevent companies from realizing AI’s potential, including disconnected experimentation, outdated organizational structures, unclear ownership, and a lack of executive direction. He emphasizes the importance of strong leadership messaging, AI literacy, connected workflows, and treating AI as an organizational transformation rather than another software implementation. Ascend AI Labs website: ⁠https://www.ascendlabs.ai/

In this episode of Data Planet, host Emma Davis interviews Jack Scotti, Director of Marketing at ReciPal. Jack shares how ReciPal’s bootstrapped, customer-first approach has helped the SaaS company build sustainable growth without chasing outside investment, hypergrowth, or unnecessary bureaucracy. They explore how being “disarmingly chill” with customers—through flexible pricing, no lock-in, accessible data, and high-touch support—can create lasting loyalty and turn word-of-mouth into a powerful growth engine. Jack also explains why ReciPal stays intentionally small, focusing on expanding capabilities rather than teams, processes, and red tape, and how putting every employee directly in customer support helps the company build better products and respond quickly to real customer needs. ReciPal website: ⁠https://www.recipal.com/

In this episode of Data Planet, host Emma Davis interviews Francois Gau, Founder and CEO of GrowthHive. Francois shares his perspective on the future of agencies as AI and automation continue to reshape marketing execution, explaining why agencies will need to differentiate through specialization, strategic counsel, authenticity, and measurable business value. He and Emma also explore what makes a bad-fit client, from unrealistic ROI expectations and guaranteed results to slow decision-making, misaligned objectives, and relationships where agencies lack a meaningful seat at the table. Francois explains how GrowthHive approaches business development by connecting marketing and sales to real business outcomes rather than vanity metrics, and why the strongest client relationships are built on strategic alignment, trust, and the freedom to provide meaningful counsel. For leaders evaluating agencies, marketing investments, or their own growth strategy, this episode offers a practical look at how to build partnerships that make sales and marketing count. GrowthHive website: https://www.growthhive-strategy.com

In this episode of Data Planet, host Emma Davis interviews Umesh Krishna, Head of Marketing at AOT Technologies. Together they explore how AOT Technologies helps governments, healthcare organizations, financial institutions, and enterprises modernize complex, highly regulated systems through workflow automation, system integration, and responsible AI adoption. Umesh explains why the company prioritizes customer outcomes over vendor lock-in, sharing how flexible licensing models and open technologies enable long-term partnerships built on trust rather than contracts. He also discusses the realities of bringing AI into compliance-heavy environments, why organizations should resist chasing every technology trend, and how AOT validates emerging technologies through real-world customer collaboration before bringing them to market. The conversation highlights the importance of balancing innovation with stability, integrating modern AI capabilities into existing technology ecosystems, and communicating new technology in ways customers are ready to adopt. For business leaders navigating digital transformation, this episode offers valuable insights into building sustainable AI strategies, maintaining credibility during periods of rapid technological change, and delivering lasting value through customer-first innovation. AOT Technologies website: https://www.aot-technologies.com

In this episode of Data Planet, host Emma Davis interviews Taylor Jones, Managing Owner of Wishbone Advisory. They explore the rapidly growing world of retail media and how e-commerce brands can use marketplaces like Amazon, Walmart, Target, Wayfair, and Home Depot to drive profitable growth. Taylor shares how brands can determine whether retail media is the right growth lever by evaluating margins, product reviews, inventory capacity, and channel fit, while also explaining why ROAS alone may not tell the full story. He breaks down the importance of measuring total ad cost of sales (TACOS), understanding organic sales impact, and using cross-channel reporting to make smarter budget allocation decisions. Taylor also discusses how major retail events like Prime Day can change consumer behavior, competition, conversion rates, and advertising costs, and why brands should think about retail media as part of a broader multi-channel strategy rather than an either-or choice between marketplaces and direct-to-consumer sales. Wishbone Advisory website: https://wishboneadvisory.com

In this episode of Data Planet, host Emma Davis interviews Brian Bennett, Director of Strategic Growth at System Automation Corporation. Brian shares what it really takes to grow a GovTech company serving highly regulated government agencies, where software sales cycles often stretch beyond two years and modernization projects can take even longer. He explains why public sector procurement is uniquely complex, the biggest barriers agencies face—from funding constraints to organizational change management—and how System Automation helps licensing boards and regulatory agencies replace outdated spreadsheets, paper processes, and legacy systems with its purpose-built low-code regulatory management platform, Evoke. Brian also discusses the company’s growth strategy, including identifying the right agencies at the right stage of their modernization journey, building decades-long customer relationships based on trust, and creating sustainable competitive advantage in a niche market through deep industry expertise and customer-centric partnerships. This episode offers valuable insights into enterprise SaaS, government digital transformation, long-cycle B2B sales, and the importance of people and relationships in driving lasting growth. System Automation Corporation website: ⁠https://systemautomation.com

In this episode of Data Planet, host Emma Davis interviews Joya Scarlata, Director of Marketing at InterraIT. Joya shares how modern B2B technology companies can stand out in a crowded IT services market by focusing on industry expertise, customer trust, and differentiated messaging instead of trying to appeal to everyone. She explains why successful marketing begins with identifying what a company truly wants to be known for, leveraging proven experience in key industries, and building credibility through targeted positioning rather than broad, generic messaging. The conversation also explores the growing importance of AI literacy, where Joya distinguishes it from simply knowing how to use AI tools. She discusses why marketers must pair AI with human judgment, critical thinking, governance, and ethical oversight, emphasizing that responsible AI adoption requires understanding a tool’s limitations, evaluating outputs, and creating thoughtful processes that encourage experimentation without sacrificing brand trust. InterraIT website: https://interrait.com

In this episode of Data Planet, host Emma Davis interviews Meghan Hakey, Director of Go-To-Market at DriveCentric. Meghan shares how the automotive industry is evolving beyond legacy CRM systems by combining AI-powered automation with authentic human relationships to improve dealership performance and customer loyalty. She explains why modern dealerships are embracing intelligent engagement platforms that automate follow-ups, personalize customer communications, and help sales teams focus on building lasting relationships rather than administrative work. Together, Emma and Meghan discuss the importance of aligning sales and marketing through data, tailoring messaging to different buyer personas, and using AI to enhance—not replace—the human experience, ultimately helping dealerships increase retention, accelerate sales, and create stronger customer experiences. DriveCentric website: https://drivecentric.com

In this episode of Data Planet, host Emma Davis interviews Kate Minnema, go-to-market strategist and AI adoption consultant at Magenta GTM Solutions. Kate shares why successful AI adoption starts with strong go-to-market strategy rather than simply choosing the latest tools, explaining how AI accelerates execution without replacing strategic thinking. She introduces her business ethics framework for responsible AI adoption, covering transparency, fairness, accountability, data privacy, and governance, while highlighting the importance of keeping humans accountable for AI-assisted decisions. The conversation also explores how organizations can evaluate existing AI capabilities before investing in new platforms, the risks of exposing customer and proprietary data to third-party AI models, practical guidelines like the 70/30 rule for AI-generated work, and why annual AI reviews help businesses stay agile without constantly chasing every new tool. Magenta GTM Solutions website: https://magentagtm.com

In this episode of Data Planet, host Emma Davis interviews strategic marketing leader Mahsa Malekyar.Mahsa shares how combining project management with modern marketing operations creates stronger alignment, more efficient execution, and better business outcomes. She explains why communication—not just time management—is the foundation of successful cross-functional marketing teams, and how project management helps eliminate silos, keep stakeholders aligned, and prevent scope creep.The conversation also explores the balance between data and intuition, emphasizing that while experience shapes decision-making, marketers must continually validate assumptions with performance metrics and customer feedback.Mahsa discusses the importance of controlling variables when testing campaigns, using iterative growth marketing strategies, and ensuring brand consistency across every customer touchpoint by empowering employees to become brand advocates. She also highlights why organizational alignment, continuous learning, and placing people in roles they’re passionate about are essential for building high-performing teams that drive sustainable growth.Mahsa Malekyar's LinkedIn: https://www.linkedin.com/in/mmalekyar/

In this episode of Data Planet, host Emma Davis interviews Caitlin Cassady, Vice President of Marketing at Beyond. They explore how the short-term rental revenue management platform leverages massive datasets to help property owners optimize pricing, automate decision-making, and improve overall booking performance. Caitlin breaks down how Beyond turns complex signals like comp set performance, guest search behavior, and seasonal demand trends into actionable recommendations that help hosts maximize revenue without being overwhelmed by dashboards full of raw data. She also dives into how AI and machine learning are increasingly used to surface the “right” insights at the right time, enabling customers to shift from manual optimization to intelligent automation. Caitlin also explains how Beyond tailors messaging for different customer types—from individual hosts to large property managers—while also experimenting with AI-driven personalization to refine campaigns in real time. The discussion further highlights the balance between automation and human decision-making, emphasizing the importance of keeping critical thinking intact while removing repetitive operational work. Together, they unpack how data, AI, and lifecycle insights are reshaping both product experience and modern growth marketing strategy in the travel and hospitality tech space.Beyond website: https://www.beyondpricing.com

In this episode of Data Planet, host Emma Davis interviews Robin Bowling, fractional CMO and CRO and author of Clarity Curve, an independent marketing and leadership strategist operating in a fractional executive capacity. They explore how modern growth teams can unlock performance through leadership clarity, organizational alignment, and simplified execution frameworks. Robin shares how most teams don’t struggle due to lack of talent, but due to misaligned priorities and constant shifts in direction that create confusion disguised as productivity. She breaks down the leadership principle that clarity drives momentum, explaining how simplifying expectations and reducing over-management allows teams to execute faster and with greater ownership. The conversation also dives into culture as a behavioral system shaped by leaders under pressure, where consistency, accountability, and recognition define how teams operate day to day. Robin further discusses the importance of empowering leaders to develop others rather than control output, alongside a deeper reflection on purpose, integrity, and the long-term impact of values-driven leadership.

In this episode of Data Planet, host Emma Davis interviews Sav Khetan, Vice President Product Marketing, and Meghan Whinery, VP of Growth Marketing at Tealium. Together, they explore how product marketing and growth marketing teams collaborate to drive enterprise pipeline growth, customer engagement, and long-term retention in today’s rapidly evolving AI-driven landscape. The conversation dives into how Tealium aligns messaging, data strategy, and campaign execution across complex enterprise sales cycles while balancing brand awareness, pipeline acceleration, and customer expansion. Sav and Meghan share practical insights into measuring marketing effectiveness beyond vanity metrics, adapting strategies in uncertain market conditions, and navigating executive alignment during a time of rapid AI adoption and changing customer expectations. They also discuss the importance of experimentation, cross-functional collaboration, and maintaining agility in modern B2B SaaS marketing, while emphasizing why there is no “silver bullet” strategy for growth. Tealium website: https://tealium.com

In this episode of Data Planet, host Emma Davis interviews Brenna McNally, Director of Marketing of Craftable. They explore the growing reality of AI superusers, the emotional toll of managing agentic AI workflows, and how high-performing professionals are navigating burnout in an always-on productivity culture. Brenna shares her firsthand experience using AI-driven systems to scale marketing operations while balancing the constant micro-decisions, quality assurance demands, and mental fatigue that come with orchestrating multiple AI tools at once. The conversation dives into the hidden costs of AI adoption, including unrealistic productivity expectations, the psychological impact on overachievers, and the importance of building intentional rest and recovery protocols to sustain creative performance. Brenna also explains how Craftable is helping restaurants and hospitality operators streamline purchasing, inventory, and back-office operations through AI-powered insights, enabling teams to spend less time managing spreadsheets and more time focused on guest experiences and operational efficiency. Craftable website: https://craftable.com

In this episode of Data Planet, host Emma Davis interviews Jack Markham, Chief Marketing Officer of Inside Real Estate. Jack shares how his transition from Executive Vice President of Strategic Growth to CMO has shaped a revenue-first approach to marketing leadership, creating stronger alignment between sales, marketing, and customer success. Jack also discusses the complexity of serving multiple audiences within the real estate ecosystem—from enterprise brokerages and large teams to individual agents and consumers—and how Inside Real Estate helps organizations scale through its BoldTrail platform. Listeners will gain insights into connecting marketing metrics to business results, driving product adoption at scale, empowering high-performing teams through cross-functional collaboration, and leveraging technology to unlock growth for brokerages looking to expand market share. The episode offers valuable lessons for growth leaders, marketers, and revenue operators seeking to build more accountable, data-driven organizations. Inside Real Estate website: https://insiderealestate.com

In this episode of Data Planet, host Emma Davis interviews Bilal Ahmed Khan, Senior Director of Inbound Marketing at Software Finder. They explore how SaaS companies can improve software discovery, lead generation, and marketplace visibility in an increasingly AI-driven landscape. Bilal shares how Software Finder differentiates itself from legacy review platforms through personalized software recommendations, human-centered consultations, and tailored growth models for SaaS vendors. Bilal also explains why human guidance still matters in high-stakes software purchasing decisions, how Software Finder helps startups accelerate discoverability and rankings, and why modern SaaS companies need more than just directory listings to compete effectively. Software Finder website: https://softwarefinder.com

In this episode of Data Planet, host Emma Davis interviews Richard (Rick) Weithas, former product marketing leader at NAVEX. They discuss the evolving role of product marketing in private equity-backed SaaS companies, including how product marketers drive pipeline growth, align sales and marketing teams, and balance short-term revenue pressure with long-term market positioning. Rick shares practical insights on improving win rates through better go-to-market alignment, reducing “close-no-decision” deals, and identifying urgency within the customer journey. The conversation also explores the growing impact of AI on modern marketing teams, why over-automation can weaken brand differentiation, and how companies can use AI more strategically for smarter targeting, customer intelligence, and personalized engagement rather than simply producing more content. NAVEX website: https://www.navex.com/

In this episode of Data Planet, host Emma Davis interviews Brandon Painter, Senior Director of Growth Strategy and Operations at Retrochem Inc. They explore how Retrochem is structured as a diversified consortium of service-driven divisions and why this multi-pillar model supports sustainable business growth across different market segments. Brandon breaks down the critical prerequisites for successful paid digital marketing, emphasizing that companies must first establish proven product-market fit, build conversion-ready digital experiences, and implement clean sales and marketing data infrastructure before investing in paid channels. The conversation also dives into the role of brand strategy as the foundation for scalable growth, including how clearly defining who the company is, who it serves, and how it shows up across channels directly impacts marketing efficiency, segmentation, and overall campaign performance. Together, they unpack why premature paid media investment often leads to wasted spend and how operational readiness and strategic clarity determine whether marketing becomes a growth accelerator or a costly liability.Retrochem Inc website: http://www.retrochem.com

In this episode of Data Planet, host Emma Davis interviews Rob Stanley, Senior Director of Growth Marketing at Miva. They explore how modern growth teams are building scalable, measurable systems that blend field marketing, AI-driven research, and tight sales alignment to drive real pipeline impact. Rob shares how Miva supports high-growth B2B and D2C ecommerce brands at scale, and how his role focuses on testing unconventional but high-impact growth strategies such as trade shows, direct outreach, and consistent offline channels like postcards—while ensuring every initiative is tied to measurable outcomes through landing pages, scheduled follow-ups, and structured tracking. The conversation also dives into how AI is reshaping marketing workflows, from accelerating research and prospecting to improving campaign execution, while emphasizing the importance of human validation and relationship-building in complex B2B sales cycles. Miva website: https://www.miva.com

In this episode of Data Planet, host Emma Davis interviews Heather Adams, Principal Strategist of Catalyst GTM. The conversation explores how modern B2B organizations can eliminate friction between sales and marketing by aligning teams around shared revenue goals, pipeline accountability, and data-driven collaboration. Heather breaks down the evolution from traditional MQL-focused marketing to integrated go-to-market systems built on revenue impact, ABM execution, and buyer group engagement. She also shares practical frameworks for defining ideal customer profiles, creating messaging that resonates with enterprise buyers, and building fast feedback loops between SDRs, sales teams, and marketing leaders to improve conversion and pipeline performance.

In this episode of Data Planet, host Emma Davis interviews Christine Royston, Chief Marketing Officer of Wrike. They explore how modern marketing organizations can move beyond traditional siloed structures and redesign the way work flows to drive more cohesive growth. Christine shares how Wrike—a leading enterprise work management platform—rethought its marketing operating model by introducing cross-functional “pods” centered around audiences and business outcomes rather than isolated functional teams. Christine also unpacks the realities of change management, including how to secure buy-in, address concerns around shifting priorities, and ensure teams understand the “why” behind the transformation without disrupting reporting structures. Wrike website: https://www.wrike.com

In this episode of Data Planet, host Emma Davis interviews Will Devlin, Senior Vice President of Marketing of MessageGears, a customer engagement software platform for enterprise B2C brands. They explore how modern enterprise companies are struggling to turn massive volumes of fragmented customer data into meaningful, personalized marketing experiences, and how MessageGears helps solve this by enabling brands to activate data directly from their data warehouses for more efficient audience building and campaign execution. Will Devlin breaks down the realities of enterprise B2B marketing, including long 6–12 month sales cycles involving multiple stakeholders across IT, legal, and procurement teams, as well as the hidden cost inefficiencies that come from duplicating and storing customer data across multiple SaaS tools. MessageGears website: https://www.messagegears.com

In this episode of Data Planet, host Emma Davis interviews Katie Jones, EVP of Marketing and Operations and Chief of Staff at PathFactory. They discuss how modern B2B marketing is evolving as buyers increasingly expect personalized, self-guided digital experiences similar to Netflix or Amazon. Katie shares how PathFactory uses AI-powered content personalization and buyer engagement analytics to help enterprise companies create scalable one-to-one and one-to-few ABM strategies that accelerate pipeline and improve customer engagement. The conversation explores how lean marketing teams can successfully scale personalized campaigns, why today’s buyers delay conversations with sales until later in the funnel, and how organizations can create “bingeable” content experiences that educate entire buying committees. PathFactory website: https://www.pathfactory.com/

In this episode of Data Planet, host Emma Davis interviews Hadar Livne, Fractional CMO specializing in B2B tech marketing. They explore how growing companies can transform marketing from a support function into a true growth engine by combining data-driven decision-making with strong customer-centric messaging. Hadar shares her approach to stepping into scaling organizations, identifying gaps in positioning, and building end-to-end marketing frameworks that connect strategy with execution. The conversation highlights two key themes: first, why data alone is insufficient for effective marketing—emphasizing the need to interpret meaning, understand customer psychology, and craft messaging that resonates; and second, how fractional marketing leadership can help companies prioritize, structure, and scale their efforts without committing to full-time executive hires. They also discuss common pitfalls in B2B marketing, including over-reliance on “safe” decisions, lack of proper lead tracking, and the importance of aligning internal stakeholders to support long-term growth initiatives. Hadar provides practical insights on leveraging customer conversations, sales feedback, and market positioning to create impactful campaigns that drive sustainable results. Hadar Livne LinkedIn: https://www.linkedin.com/in/hadarlivne

In this episode of Data Planet, host Emma Davis interviews Kate Galligan, Director of Growth Marketing at the Appalachian Mountain Club. They explore how a 150-year-old, mission-driven organization approaches modern growth strategy by balancing revenue generation with conservation impact. Kate shares how her team prioritizes initiatives based on immediate revenue impact and long-term scalability, while simultaneously building systems to support sustainable growth. Appalachian Mountain Club website: https://www.outdoors.org

In this episode of Data Planet, host Emma Davis interviews Timothy Calder, Director of Global Event Marketing at Achievers. They explore how modern marketing teams can transform event marketing from a high-cost, hard-to-measure channel into a scalable, data-driven growth engine. Timothy breaks down how Achievers structures its event strategy to directly influence pipeline and revenue, including the importance of aligning marketing, sales, and operations around shared metrics and outcomes. The conversation dives into building a consistent event tech stack, leveraging real-time data capture like badge scanning, and ensuring clean handoffs to sales teams to maximize conversion. Achievers website: https://www.achievers.com

In this episode of Data Planet, host Emma Davis interviews Charles Lim, Head of Brand and Communications at PartnerStack. They explore how modern B2B companies are using partnerships as a scalable growth lever, moving beyond traditional channels like paid acquisition and outbound sales. Charles breaks down the different types of partnership models—including affiliate, referral, and reseller—and explains how businesses can transition from early experimentation to building structured, revenue-driving partner ecosystems. Additionally, Charles shares insights on the shift from SEO to AI-driven discovery, including the rise of AEO (Answer Engine Optimization) and how third-party content, partner networks, and citation-based visibility are becoming critical in the AI era. PartnerStack website: https://partnerstack.com

In this episode of Data Planet, host Emma Davis interviews Anadelia Fadeev, Vice President of Global Demand Generation at HiveMQ. They explore how modern demand generation evolves in highly technical markets, where traditional marketing tactics fall short and credibility is earned through product experience and trust. Anadelia shares how her team connects complex IoT and MQTT-driven solutions to real customer needs, emphasizing the importance of understanding where technical buyers seek validation and how hands-on trials often outperform conventional messaging. HiveMQ website: https://www.hivemq.com

In this episode of Data Planet, host Emma Davis interviews Daniel Henderson, Digital Marketing Director of Glean. They explore how search is evolving beyond traditional engines into a “search everywhere” landscape shaped by AI tools, social platforms, and zero-click experiences. Daniel shares how Answer Engine Optimization (AEO) is redefining digital marketing strategy, emphasizing the importance of visibility and citation over traffic, and explains how marketers can adapt by creating deep, authoritative content designed for LLMs. The conversation also highlights how first-party data can be leveraged to uncover unique content opportunities and improve AI-driven visibility, along with practical insights on measuring success in a world where clicks are no longer the primary KPI. Glean website: https://www.glean.com

In this episode of Data Planet, host Emma Davis interviews Ronda Morra, Fractional Head of Communications at ChartHop and former VP of Corporate Marketing and Communications at Vimeo. They explore how communications leaders transform complex, siloed messaging into clear, unified narratives that support business growth, and why many organizations struggle not because of weak marketing tactics but because of inconsistent storytelling. Ronda shares practical insights on how customer storytelling and advocacy can strengthen brand trust and create long-term loyalty, as well as how communications teams serve as the strategic link between product, sales, and brand functions. The conversation also examines the role of artificial intelligence in modern communications, emphasizing how AI can accelerate execution while reinforcing the need to preserve human voice, culture, and employee engagement as core brand differentiators. ChartHop website: https://www.charthop.com

In this episode of Data Planet, host Emma Davis interviews Keal Blache, Vice President of Global Partnerships and Strategy at vivenu. They explore how the experience economy is being reshaped by modern, API-first ticketing infrastructure that powers sports, entertainment, and live events at scale, positioning vivenu as the invisible layer enabling data-driven commerce similar to how Stripe supports payments and Shopify supports e-commerce. A key theme is how behavioral signals and first-party data—from ticket purchases to add-ons like merchandise, travel, and premium experiences—are transforming fan engagement into a more seamless, high-value journey for both organizations and audiences. The conversation also dives into the evolving role of personalization in live experiences, including how venues can segment audiences such as students, alumni, donors, and first-time buyers to deliver tailored offers while carefully balancing trust, relevance, and the “creepy line” in data-driven marketing. Ultimately, the episode highlights how connected data ecosystems in sports and entertainment are driving loyalty, emotional connection, and repeat engagement by making experiences more intuitive, memorable, and personalized without losing authenticity. vivenu website: https://vivenu.com

In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye. They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibility Act but also significant missed revenue opportunities. Mike breaks down what digital accessibility actually means in practice, from screen reader compatibility to keyboard navigation and accessible design systems, and explains how AudioEye combines AI-driven automation with expert human audits to identify and resolve accessibility barriers at scale. He also shares how businesses can instantly fix a large percentage of WCAG-related issues through automation while using human-led expertise to address more complex challenges, ultimately improving usability, SEO performance, and customer experience. AudioEye website: https://www.audioeye.com

In this episode of Data Planet, host Emma Davis interviews Zeb Couch, Chief Revenue Officer of LeadGenius, a global B2B data intelligence company that combines AI and human-in-the-loop research to deliver precise, compliant, and enriched contact data for revenue and marketing teams. Zeb breaks down how modern go-to-market strategies are failing due to outdated, US-centric data models and explains why international coverage gaps and rigid segmentation are creating major inefficiencies for enterprise sales and RevOps teams. He also introduces AdGenius, LeadGenius’ activation platform, which connects audience data across channels like LinkedIn, Google, Meta, TikTok, and Reddit to improve targeting, unify attribution, and reduce wasted ad spend across fragmented media ecosystems. Together, these insights reveal how modern revenue teams can improve efficiency, reduce acquisition costs, and build smarter, cross-channel growth systems in an increasingly complex digital landscape.LeadGenius website: https://www.leadgenius.com/

In this episode of Data Planet, host Emma Davis interviews Keith Zubchevich, President and CEO of Conviva. They explore how businesses are adapting to the rapid rise of AI-driven customer experiences and why real-time measurement is becoming critical to long-term digital success. Keith shares how Conviva evolved from optimizing streaming video performance for major media companies to helping enterprises monitor and improve AI agent interactions at scale, highlighting the importance of understanding real customer behavior rather than relying solely on traditional funnel models. The discussion also examines the risks of “silent churn,” where customers abandon frustrating digital experiences without providing feedback, and how reducing friction—even by minutes—can significantly improve conversion outcomes and strengthen long-term customer loyalty. Conviva website: https://www.conviva.com

In this episode of Data Planet, host Emma Davis interviews Sandy Pell, Senior Director of Corporate Marketing at Invoca, an AI-powered conversation intelligence platform for revenue teams. They explore how Invoca helps B2C brands connect fragmented contact center interactions with first-party data to create seamless, high-conversion customer experiences. Sandy breaks down how the company uses AI to unify signals across the digital buyer journey, enabling marketing and contact center teams to better understand intent and accelerate conversions. Invoca website: https://www.invoca.com

In this episode of Data Planet, host Emma Davis interviews Britni Gallello, Senior Vice President of Product and Customer Marketing at Basis Technologies, a global advertising automation and media software provider that helps brands and agencies unify planning, campaign execution, reporting, and data insights across programmatic, search, social, and CTV channels. They explore how marketers can harness AI to shift from manual campaign tasks to strategic growth initiatives and why deep audience understanding and personalized messaging are essential in today’s data‑rich landscape. Britni shares actionable insights on how mastering AI tools and prompt experimentation can empower teams to scale efficiently without adding headcount, and she explains why evolving alongside technology is critical to maintaining relevance and value in the marketing profession. Basis Technologies website: https://basis.com

In this episode of Data Planet, host Emma Davis interviews Lauran Hundshamer, Vice President of Enrollment and Marketing at St. Catherine University. They explore how modern enrollment marketing strategies are evolving in higher education, from redefining recruitment funnels to leveraging data-driven targeting and connected TV advertising. Lauran shares insights into how universities can build strong value propositions, segment audiences effectively, and use measurable KPIs such as cost per acquisition and return on ad spend to guide smarter marketing investments. The conversation also highlights the importance of campus visits and engagement as leading indicators of enrollment success, as well as the role of retention data and lifetime value thinking in sustaining long-term institutional growth. St. Catherine University website: https://www.stkate.edu

In this episode of the Data Planet podcast, host Emma Davis interviews DeAnna Ransom, Chief Growth Officer at Betterbot. DeAnna shared insights on how Agentic AI is transforming property management by enhancing efficiency, scalability, and resident experience. Discover how Betterbot's innovative approach supports growth from startups to large portfolios and the strategic planning involved.Betterbot's website: https://www.betterbot.com

In this episode of Data Planet, host Emma Davis speaks with Juan Carlos Perez, Director of Marketing at Art+Logic, a custom software development firm known for tackling complex projects that other teams often turn down. Juan Carlos shares insights on the growing role of AI in software development. They also discuss what it takes to market a service-based software company when many projects are protected by NDAs, the shifting landscape of digital marketing, and how companies can build trust without always being able to showcase their work publicly. The conversation explores the importance of adaptability in both marketing and engineering, and how companies are navigating a rapidly changing technology and advertising environment.Art+Logic website: https://artandlogic.com

In this episode of Data Planet, host Emma Davis speaks with Rachael Hunt Stockham, Vice President and Head of Sales and Partnerships at Cosm. They discuss the unique aspects of Cosm, a company that combines technology, immersive experiences, and entertainment. Rachael shares her journey, the importance of authenticity in her work, and strategies for building long-term relationships in sales. Cosm website: https://www.cosm.com

In this episode of Data Planet, Emma Davis interviews Aaron Eccles, Senior Director of Marketing at REW, a leading real estate search portal in Western Canada. They discuss REW's mission to assist home seekers, the importance of agent partnerships, and the company's plans for expansion into new markets. Aaron shares insights on navigating competition, measuring success, and targeting first-time home buyers, while emphasizing the need for accessible information and tools for potential homeowners.REW website: https://www.rew.ca

In this conversation, Emma Davis interviews Renaud Delaquis, Head of Marketing at Coastline Academy, the largest driving school in the US. They discuss the unique challenges Coastline faces in merging online driver's education with in-person driving lessons, the difficulties of establishing brand loyalty in a competitive market, and the complexities of managing supply and demand for driving instructors. Renaud shares insights on targeting both teenagers and their parents in marketing efforts, emphasizing the importance of community engagement and data-driven strategies in their approach to growth.Coastline Academy website: https://coastlineacademy.com