EPISODE · May 16, 2025 · 45 MIN
AI-Powered Consumer Insights: Innovation, Ethics, and Impact
from Deconstructing Data · host BDEX
AI is changing how we understand consumers and the shift is just getting started.On this, Deconstructing Data, we’re joined by Suraj Narayanan Sasikumar, Chief Technology Officer at Socialtrait and a researcher in deep reinforcement learning and generative modeling. Suraj brings a rare mix of hands-on AI expertise and real-world application, leading cutting-edge innovation at the intersection of technology, marketing, and human behavior.We’ll dig into:- Transforming Consumer Research with AI Personas- Driving Innovation and Marketing Success with AI Insights- Ethical Considerations in AI-Driven Consumer Insights- Tech StackIf you're curious about how AI is transforming the way brands think about their audiences, this is an episode you’ll want to catch.
What this episode covers
AI is changing how we understand consumers and the shift is just getting started.On this, Deconstructing Data, we’re joined by Suraj Narayanan Sasikumar, Chief Technology Officer at Socialtrait and a researcher in deep reinforcement learning and generative modeling. Suraj brings a rare mix of hands-on AI expertise and real-world application, leading cutting-edge innovation at the intersection of technology, marketing, and human behavior.We’ll dig into:- Transforming Consumer Research with AI Personas- Driving Innovation and Marketing Success with AI Insights- Ethical Considerations in AI-Driven Consumer Insights- Tech StackIf you're curious about how AI is transforming the way brands think about their audiences, this is an episode you’ll want to catch.
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AI-Powered Consumer Insights: Innovation, Ethics, and Impact
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