AI-Powered Pricing: The Future of Retail — or a Friction Point?

In an era of tariff swings, rising costs and AI-powered deal hunting, pricing has become one of the most complex (and consequential) levers in retail.In this episode of Retail Remix, host Nicole Silberstein speaks with Revionics’ Matt Pavich about how retailers are using AI-driven pricing to stay competitive without eroding consumer trust. Matt breaks down the difference between dynamic pricing and surveillance pricing, explains why the best retailers use AI to listen more closely to customer behavior rather than exploit it, and shares what guardrails are essential if brands want to move faster on price while still keeping shoppers on their side.Key TakeawaysWhy ongoing disruption, from COVID to inflation to tariffs, has made AI pricing tools a competitive necessity for retailers;  Why the healthiest pricing strategies combine proactive planning with the ability to react quickly when the market shifts;  The critical distinction between dynamic pricing and surveillance pricing, and why consumers view them very differently;  How retailers can use aggregated customer behavior, not personal data, to set smarter prices and promotions; and  Why pricing agility, strong guardrails and a healthy dose of curiosity will define the most successful retail organizations in the years ahead.Related LinksLearn more about Revionics and AI-powered retail pricing solutionsRelated reading: Exclusive Q&A: Why Retailers Should Leverage the Power of Dynamic PricingGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix