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AI 數碼營銷分享:一個 KOL Campaign 由頭到尾點用 AI?Perplexity、Manus、Gemini 搵人、Reach Out、寫 Brief 全流程拆解 episode artwork

EPISODE · Jul 10, 2026 · 32 MIN

AI 數碼營銷分享:一個 KOL Campaign 由頭到尾點用 AI?Perplexity、Manus、Gemini 搵人、Reach Out、寫 Brief 全流程拆解

from Marketing Forward 未來市野 · host IG: marketingforwardpodcast

Send us Fan Mail 【本集概述】 AI 已經由「玩具」變成日常工作的「半個同事」。本集我們先分享日常生活中的 AI 應用,再深入拆解一個真實的 KOL / Micro-Influencer Campaign:如何由零開始,用 AI 完成搵人、Reach Out 與 Creative Brief。重點不是「一鍵自動化」,而是用 AI 提速的同時,靠人手 Fact Check 守好品質。 【精彩內容】 AI 搵 KOL 的正確姿勢:用 Perplexity 上載已聯絡過的 Excel 名單,篩走舊人、指定粉絲數(1k–1萬 Micro-Influencer)與香港中文受眾,快速擴充新面孔。 Fact Check 不能省:AI 會誤讀 Profile(例如把「一仔一狗」emoji 讀成「兩個仔」)、漏查競爭對手合作、認錯分身帳號——最後一步仍需人手核實。 三步流程拆解:搵人 → Personalized DM Template → Tailor-made Creative Brief(切入點、Caption 方向、USP、建議 Format、T&C)。 工具分工:Perplexity 搵料 + 出處連結;Manus 做深度分析與 Creative Brief;Gemini 做中英文 Caption 與圖片文字翻譯。 ------------------------------------------------ 免費 30 分鐘 1對1 數碼營銷諮詢 預約諮詢: https://calendly.com/leveragingdigitalhk/30min 了解我們: https://leveraging-digital.com/

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AI 數碼營銷分享:一個 KOL Campaign 由頭到尾點用 AI?Perplexity、Manus、Gemini 搵人、Reach Out、寫 Brief 全流程拆解

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