AI Visibility: How Google Omni SEO Died and Became GEO, AEO & HEO BackTier – ELP: Entity Lock Protocol / BVP: BackTier Visibility Path

backtier.com In this episode, Jason unpacks why “Google Omni SEO” language is obsolete and how the real battleground has shifted to GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and HEO (Hybrid Engine Optimization). He ties the shift to BackTier’s proprietary frameworks:ELP – Entity Lock Protocol: a system for aligning structured data, schema, bios, profiles, and corroboration layers so AI systems consistently recognize who you are.BVP – BackTier Visibility Path: the three‑stage journey from Citation → Inclusion → Selection inside AI‑generated answers.Expect concrete steps to turn your site, podcast, and brand assets into durable AI visibility instead of chasing rankings on paths that no longer control selection.AI Visibility, GEO, AEO, HEO, Entity Lock Protocol, ELP, BackTier Visibility Path, BVP, Answer Engine Optimization, Generative Engine Optimization, AI SEO, ChatGPT visibility, Gemini visibility, Perplexity visibility, Claude visibility, Google AI Overview, Jason Todd Wade, BackTier, NinjaAI, schema, entity resolution, citation, inclusion, selection, machine‑readable identity.