AI Will Infinitely Improve Localization

Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond.

Episode 3 of the Decoding AI for Marketing podcast, hosted by Greg Stuart, Rex Briggs, Michael Menis, titled "AI Will Infinitely Improve Localization" was published on December 5, 2023 and runs 41 minutes.

December 5, 2023 ·41m · Decoding AI for Marketing

Summary

Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond.

Episode Description