AI zmienia marketing. Jak nie zostać w tyle? – Rozmowa z Michałem Sadowskim, CEO Brand24

from MamStartup Podcast · host MamStartup Podcast

Sztuczna inteligencja zmienia to, jak tworzymy, konsumujemy i szukamy treści. Co to oznacza dla zespołów marketingowych? I jak dziś budować rozpoznawalność marki, gdy zamiast w Google wpisujemy pytania w ChatGPT? O tym rozmawiamy w MamStartup Podcast z Michałem Sadowskim, CEO i founderem Brand24.– AI to nie kolejny kanał. To nowa warstwa internetu Widoczność w Google? Już nie wystarczyPrzez lata strategia była prosta: stwórz dobry content, zoptymalizuj go pod wyszukiwarkę i czekaj na ruch z Google. Dziś ten schemat zaczyna pękać.– Coraz więcej osób szuka informacji w ChatGPT. I tam nie liczy się, kto ma link na pierwszej stronie – tylko, kto został wspomniany w odpowiedzi. To kompletnie nowe podejście do obecności marki w sieci.

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AI zmienia marketing. Jak nie zostać w tyle? – Rozmowa z Michałem Sadowskim, CEO Brand24

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