AIDA in 2026: Is the World's Oldest Marketing Funnel Stil...

What this episode covers

Is your marketing strategy stuck in 1898? In this episode, Mark Williamson & New Co-Host Charlie dives deep into the AIDA formula (Attention, Interest, Desire, Action) and explores why the traditional linear funnel is failing in today's AI-driven, high-speed business world. If you're a Perth business owner looking to cut through the noise, this is a must-listen.What you'll learn in this episode:The "Brutal Truth" about why the linear sales funnel is a dangerous myth in 2026.How to evolve Attention into "Contextual Interrupts" that actually convert.The "Information Gain" strategy: Why unique content is your only defence against AI gatekeepers.A deep-dive case study of a Perth solar company that tripled conversions by modernising their AIDA approach.A step-by-step audit you can perform on your own business this week to remove friction and boost ROI.Stop using outdated blueprints. Subscribe to the All Marketing Podcast and learn how to market smarter, not harder. Ready to scale? Reach out to Mark for a Diagnostic Consult.

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Frequently Asked Questions

How long is this episode of All Marketing Podcast?

This episode is 9 minutes long.

When was this All Marketing Podcast episode published?

This episode was published on April 26, 2026.

What is this episode about?

Is your marketing strategy stuck in 1898? In this episode, Mark Williamson & New Co-Host Charlie dives deep into the AIDA formula (Attention, Interest, Desire, Action) and explores why the traditional linear funnel is failing in today's AI-driven,...

Can I download this All Marketing Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.