Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off.  This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. She's back and we're diving into the importance of mental health, framing, and positive self-talk. Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ Check out Blink Ops: https://www.blinkops.com/Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/ (00:00) - stop using Fear, Uncertainty, and Doubt in our marketing messaging. (00:00) - Chapter 2 (00:00) - Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. (00:00) - Chapter 4 (00:00) - week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging. (00:00) - Chapter 6 (00:00) - back and we're diving into the importance of mental health, framing, and positive self-talk. (00:00) - Chapter 8 (00:00) - with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/ (00:00) - out Blink Ops: https://www.blinkops.com/ (00:00) - Chapter 11 (00:00) - why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/ (00:00) - Chapter 13 (00:00) - Intro (02:51) - Catch-up with Aileen since last guest appearance (06:25) - Laid off. Now what? (11:13) - Benefits of hiring a coach (16:00) - Standing tall is good for your mental health (22:00) - Sharing gratitude (22:55) - Noticing the reward of hard mental work (25:00) - Being intentional about interviewing for a great fit (26:30) - What did you look for in your dream job? (29:18) - Important leadership attributes (33:45) - When did you know you found a great fit? (37:05) - Feeling vs outcome after first rejection (39:50) - Separating yourself from the social chaos during tough times (41:30) - Feeling called to merry mindfulness and marketing (43:00) - New Live Event with Kerry and Aileen (45:00) - Process behind landing your dream job with Blink Ops (48:00) - Final Thoughts