Aim to Break Even on Ads Before Aiming To Scale | Jimmy MacDonald | Authenticity50

Jimmy MacDonald is the Co-Founder of Authenticity50, which he launched with his wife Stephanie MacDonald. Prior to Authenticity50 he worked in the Hedge Fund industry in Los Angeles, San Francisco, Hong Kong and Tokyo, Japan. When he, rarely, has free time he loves to cave dive and train Brazilian Jiu Jitsu.In This Conversation We Discuss:[00:00] Intro[01:08] The products that Authenticity 50 offers[01:59] Where the idea of Authenticity 50 came from[05:01] Transitioning from Kickstarter to D2C[07:20] Mistakes Jimmy wants you to avoid[09:19] The 100,000 Masks Project[12:11] Domestic supply chain issues[13:03] Sponsor: Electric Eye electriceye.io[13:24] Sponsor: Mesa apps.shopify.com/mesa[14:11] Sponsor: Wayflyer wayflyer.com/ecomm/honest[15:24] Sponsor: Loop loopreturns.com/honest[16:17] Sponsor: Klaviyo klaviyo.com/honest[17:04] Authenticity50’s marketing mix[19:34] From investing in SEO to reaping its benefits[21:33] Authenticity50’s ratio of organic and paid[23:39] Banking on lifetime value[24:38] The connection between cave diving and Ecom[28:25] Invest in building a great team[28:59] Diversify your sources of traffic[29:53] Where to find Authenticity50Resources:Subscribe to Honest Ecommerce on YoutubeSheets, pillows, comforters, and towels honestly-made in the USA authenticity50.comConnect with Jimmy linkedin.com/in/jimmy-macdonald-598871Scale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaFunding a better way wayflyer.com/ecomm/honestTransform your returns into exchanges loopreturns.com/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!