Airtable’s Ilan Frank: Building a Great Customer Experience with PLG

This episode features an interview with Ilan Frank, Vice President of Product at Airtable. Ilan has over 2 decades of experience in building productivity solutions around specific requirements within administration, security, compliance, and scale. Before joining Airtable, he was an early leader at Slack, where he helped the company scale to win the enterprise.In this episode, Kailey sits down with Ilan to discuss the PLG gap, how Airtable is helping customers leverage AI, and driving alignment through culture and communication.-------------------Key Takeaways:The most successful companies these days are the ones that start with PLG. They are creating value and delight for their end users who then share those positive experiences with their colleagues.Using AI to create a great customer experience needs three things. The first is getting AI into the hands of app developers so they can deliver more functionality to end users. Second, use machine learning to make decisions and predict information in your app. And finally, use AI as an assistant to builders so they can build faster.When growing your enterprise software, relationship building is key. It’s important to connect product managers and engineers directly with customers to figure out which features they’re most excited to try. These relationships create champions for growth of your software.-------------------“The companies that are going to be successful now in this decade, are ones that start with PLG. They start with creating value for end users, and those end users are just delighted and can't wait to share it with their colleagues. It's going to be very difficult for a company to come in and just basically create a better ServiceNow, or a better Workday, or better Salesforce without that.” – Ilan Frank-------------------Episode Timestamps:‍*(02:47) - Ilan’s career journey*(07:50) - How AI relates to customer experience in enterprise technology*(18:59) - Ilan explains the PLG gap‍*(26:51) - How Ilan defines “good data” *(36:44) - An example of another company doing it right with customer engagement (hint: it’s Snyk and Figma)‍*(39:45) - Changes in customer experience in the next 6-12 months*(42:43) - Ilan’s recommendations for upleveling customer experience strategies-------------------Links:Connect with Ilan on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today’s digital-first economy, being data-driven is no longer aspirational. It’s necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.