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Oct 21, 2025 21 min

AI’s Big Emotional Ad Makeover

from Adspeak

From OpenAI to Anthropic, the machines have feelings now — or at least, really good creative directors. ADWEEK's Rebecca Stewart, Brittaney Kiefer, and Trishla Ostwal unpack how AI companies are humanizing their brands with some help from Madison Avenue, and how those efforts are landing with consumers.

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AI’s Big Emotional Ad Makeover

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