Alan Mulally is an American Icon of Business

from CFO Bookshelf · host Mark Gandy

You probably know about the best-selling book entitled American Icon which explains how an outsider turned around an ailing automotive company.But what set Alan Mulally apart from any other CEO? Why didn't he bring his Boeing managers to Ford with him? Is he as humble as we see him in the many interviews he conducts?Bryce Hoffman is the author of American Icon, and we learn more about this fascinating CEO along with his newest book about red team thinking.

What this episode covers

You probably know about the best-selling book entitled American Icon which explains how an outsider turned around an ailing automotive company. But what set Alan Mulally apart from any other CEO? Why didn't he bring his Boeing managers to Ford with him? Is he as humble as we see him in the many interviews he conducts? Bryce Hoffman is the author of American Icon, and we learn more about this fascinating CEO along with his newest book about red team thinking.

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Alan Mulally is an American Icon of Business

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This episode is 46 minutes long.

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This episode was published on June 19, 2021.

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