Album 2 Track 2 – Marci Grebstein Trifecta CMO now at Famous Footwear, previous JC Penney and Lowe’s Home Improvement.

from Brands, Beats & Bytes · host Brand Positioning Doctors

About MarciSenior marketing leader passionate about building world-class brands and teams. Proven experience shaping, launching and marketing products, services and customer programs that consistently deliver accelerated revenue growth and heighten brand position in both BtoC and BtoB markets.

Episode metadata supplied by the publisher feed · Published Jan 9, 2020

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Hey Brand Nerds! We are starting 2020 running hard with Marci dropping serious knowledge on variety of marketing topics starting with the importance of being a marketing decathlete. Aside from being a truly elite marketer, Marci is also a wonderful storyteller ranging on topics such as Staples Center in LA, the Tab soft drink brand, training wheels and more. Please enjoy this track and learn about a variety of excellent marketing topics highlighted by: • Finding the kernel of consumer truth and weaving it into a brand promise • Understanding corporate culture, and navigating internal politics • Strategically balancing technology such as AI vs. human to human connection #marcigrebstein #famousfootwear #cmo #branding #brandsbeatsbytes

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Album 2 Track 2 – Marci Grebstein Trifecta CMO now at Famous Footwear, previous JC Penney and Lowe’s Home Improvement.

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This episode was published on January 9, 2020.

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