Album 2 Track 3 (Live CMO Club Summit Version) - C. David Minifie, Chief Experience Officer at Centene, veteran of both P&G and the US Marine Corps. episode artwork

EPISODE · Jan 16, 2020 · 28 MIN

Album 2 Track 3 (Live CMO Club Summit Version) - C. David Minifie, Chief Experience Officer at Centene, veteran of both P&G and the US Marine Corps.

from Brands, Beats & Bytes · host Brand Positioning Doctors

About C. David MinifieEnthusiastic leaderfaithfully committed to developing those around mein order to "make it happen."​A former US Marine and Naval Academy graduate, Dave spent over a dozen years at Procter & Gamble learning the art and science of brand building. Currently, he uses his leadership experience and marketing skills to set strategy and drive growth as Chief Experience Officer for Centene, the largest government services managed care organization in the US. Married to his Senior Prom date, he and wife Kelly have a daughter, son, and two dogs. Operating under the Ralph Waldo Emerson philosophy that "health is the first wealth,"​ and a belief that "everything matters," Dave demonstrates his personal purpose statement - to make those around [him] better - on a daily basis.Enthusiastic leader with proven track record, especially in challenging operating environments. Over twenty years experience leading, training, developing, supervising and motivating individuals and teams to deliver strong results. Broad consumer packaged goods marketing experience across a range of categories. Known for strong analytic and creative problem solving. Proven ability to collaborate across functions and divisions, to bridge diverse cultures, and to catalyze change.Specialties: Leadership, Marketing, Operational Discipline, Collaboration, Problem Solving, Written and Verbal Communication, Consumer Packaged Goods - North America and Global, Military experience, Change Agent 

Episode metadata supplied by the publisher feed · Published Jan 16, 2020

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Hey Brand Nerds! Brands, Beats & Bytes leaves the friendly confines of our KZSU Stanford studio and goes on the road to the CMO Club’s CMO Summit. Shout to the President Pete Krainik (Album 1, Track 13) for inviting us to the conference! We are introduced live in front of 150 CMOs by a wonderful alum of this show, Carol Kruse (Album 1, Track 9) and we have a really fun abridged show with Dave dropping great knowledge on marketing, leadership and more. Please enjoy this track and learn about a variety of topics highlighted by: • Collaborating and aligning with your organization and key colleagues • Dave’s well defined sense of leadership and how you can make it your own • Brand marketing thinking juxtaposed with Experience thinking #daveminifie #marketing #branding #advertising #experiencemarketing #thecmoclub #cmo #petekrainik #carolkruse

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Album 2 Track 3 (Live CMO Club Summit Version) - C. David Minifie, Chief Experience Officer at Centene, veteran of both P&G and the US Marine Corps.

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