EPISODE · Jan 30, 2020 · 56 MIN
Album 2 Track 5 – Siddharth Taparia, SVP Head of Transformation and Partner Marketing at SAP for 12 years having worked his way up within the organization from Director of Business Objects.
from Brands, Beats & Bytes · host Brand Positioning Doctors
Marketing Manifesto (Work In Progress) Starts with the golden rule. In marketing speak, treat your target audience the way you want to be treated.Ask yourself this question. Would you be comfortable communicating your marketing message to your parents, siblings, spouse and/or children? If not, don’t do it!
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What this episode covers
Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, friendly and has wisdom beyond his years. How about a Marketing Manifesto to make sure all marketers are doing the right thing? With Siddharth’s help, we are collectively working on it (see show notes for our working first draft) Please enjoy this track and learn about a variety of topics highlighted by: • CEO’s view for the role of the CMO • “Customer Experience equals brand” • “Takes a long time to find good marketers, takes seconds to lose them” • How AI will shape the future of marketing • The fine line of marketers using technology without creeping people out #siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub
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Album 2 Track 5 – Siddharth Taparia, SVP Head of Transformation and Partner Marketing at SAP for 12 years having worked his way up within the organization from Director of Business Objects.
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