Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more.

Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings. Please enjoy this track and learn about a variety of topics highlighted by: • What are your “spikes?” Meaning, what are you great at and how does that impact your career and building your optimal team? • Marketing as engine for growth • The blend of Marketing art and science- in B2C, starts with consumers… • Land Rover, earning wonderful brand stripes • Using technology to be on the latest pulse of the consumer 24/7 • “Have strong opinions and hold them lightly” • Marketing is too important to be left to the marketers #muriellotto #marketing #branding #westernunion #thecmoclub #spikes #landrover