Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition

Album 4 Track 6 – Derek Osgood, Founder and CEO, IgnitionHey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue. Derek shows us the importance of connecting the dots, internal marketing as much as external, and the joys of admiring a brand as a child and growing up to work for the same brand in innovative and successful ways. Key Takeaways: As a marketer, if you aren't failing you may want to ask yourself if you're taking big enough risks.Marketing must have a 360 view of what is going on in both your company and the world to maximize your chances of successDon't get caught up in the hype of marketing and forget the importance of understanding the fundamentals of marketingNOTES: Learn more about Derek's company, IgnitionView the animated short, The Park Bench presented by Aflac View Rippling's Poem in Response to Gusto's Cease & Desist hereStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter