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Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst episode artwork

EPISODE · May 2, 2024 · 48 MIN

Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

from Brands, Beats & Bytes · host Brand Positioning Doctors

Album 6 Track 12 - What's Poppin? The Return of Obey Your ThirstWhat's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. Here are a few key takeaways from the episode:The power of going full force after what you believeWas Grant Hill first in line for the headline spot...Let's talk about itIt's about having the right team to make magic happenHow Sprite made the unexpected move under the big brand Coca ColaStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

What this episode covers

Album 6 Track 12 - What's Poppin? The Return of Obey Your ThirstWhat's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill. Here are a few key takeaways from the episode:The power of going full force after what you believeWas Grant Hill first in line for the headline spot...Let's talk about itIt's about having the right team to make magic happenHow Sprite made the unexpected move under the big brand Coca ColaStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

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Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

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Frequently Asked Questions

How long is this episode of Brands, Beats & Bytes?

This episode is 48 minutes long.

When was this Brands, Beats & Bytes episode published?

This episode was published on May 2, 2024.

What is this episode about?

Album 6 Track 12 - What's Poppin? The Return of Obey Your ThirstWhat's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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