EPISODE · Jun 25, 2026 · 1H 8M
Album 8 Track 18: What's Poppin? World Cup 2026
from Brands, Beats & Bytes · host Brand Positioning Doctors
Album 8 Track 18: What's Poppin? World Cup 2026The World Cup is officially upon us, North America! But you don’t need to be a fútbol historian to understand the sheer economic and cultural power of this tournament. In this special "What's Poppin'" episode of Brands, Beats & Bytes, hosts DC and Larry put on their brand lenses to dissect the 2026 FIFA World Cup using the classic marketing matrix: Product, Place, Price, and Promotion.From Larry's firsthand experience launching Powerade during the 1994 World Cup to the multi-million dollar endorsement webs of Lionel Messi and Sir David Beckham in 2026, this episode is a masterclass in modern sports entertainment. Discover how Fox is clearing an extra $300M off player hydration breaks, why Telemundo is beating English broadcast ratings, and how stadium sponsors are fighting back against FIFA’s strict "covered logo" policies. Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn
What this episode covers
Album 8 Track 18: What's Poppin? World Cup 2026The World Cup is officially upon us, North America! But you don’t need to be a fútbol historian to understand the sheer economic and cultural power of this tournament. In this special "What's Poppin'" episode of Brands, Beats & Bytes, hosts DC and Larry put on their brand lenses to dissect the 2026 FIFA World Cup using the classic marketing matrix: Product, Place, Price, and Promotion.From Larry's firsthand experience launching Powerade during the 1994 World Cup to the multi-million dollar endorsement webs of Lionel Messi and Sir David Beckham in 2026, this episode is a masterclass in modern sports entertainment. Discover how Fox is clearing an extra $300M off player hydration breaks, why Telemundo is beating English broadcast ratings, and how stadium sponsors are fighting back against FIFA’s strict "covered logo" policies. Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn
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Album 8 Track 18: What's Poppin? World Cup 2026
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