Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

from Brands, Beats & Bytes · host Brand Positioning Doctors

Album 8 Track 19: How Authentic Positioning Drives Success w/Krista PattersonIn this episode of Brands, Beats & Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman welcome positioning expert Krista Patterson, Co-Founder and CEO of Positioning Collective.Drawing from her executive tenure at tech giants like Cisco, ServiceNow, and VMware, Krista reveals why systemic business problems almost always trace back to murky positioning.Krista breaks down the distinction between targeting demographics versus targeting mindset, shares deeply personal stories about overcoming career missteps, and discusses managing high-profile partnerships like F1 McLaren. The conversation tackles modern industry shifts, from why communications leaders must question the ecological footprint of AI infrastructure to how Burger King reclaimed its market share through core positioning. Tune in for a masterclass on brand strategy, authentic leadership, and career growth.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Episode metadata supplied by the publisher feed · Published Aug 27, 2026

Embed this episode

Attribution link and audio player

Ready to play

Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

0:00 1:20:30

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Thinking Cap Solutions Podcast Mickey Maher & Corey Kay 🎙 Thinking Cap Solutions Podcast – Unlock the power of content, audience engagement, and leadership.With 30+ years in media, content strategy, and senior leadership, Mickey & Corey share real-world lessons, insights, and strategies to help brands, businesses, and leaders grow.🚀 From podcasting and content creation to audience engagement and leadership coaching, we break down what works, what doesn’t, and how to cut through the noise.🎧 Listen, learn, and lead with impact. RUBY'S ROUNDTABLE Ruby Durham AS RUBY SHARES HER RISING ENTREPRENEUR JOURNEY WITHIN MUSIC, FASHION DESIGN AND PRODUCTIONS SHE ALSO SITS AT THE TABLE WITH A DIVERSE SET OF GUESTS WHO ARE ALSO BUILDING BRANDS WITH WHAT THEY HAVE.THROUGHOUT THE CONVERSATIONS NOT ONLY WILL YOU HAVE RESOURCES AND TAKEAWAYS TO APPLY TO YOUR OWN JOURNEY, BUT A FEARLESS AURA THAT WILL FUEL THE NEXT BET YOU'RE SET TO MAKE ON YOURSELF. #ifnotyouwho #ifnotnowwhen Creator Landscape Jake Pearson Learn what successful creators and industry pros are doing to navigate the industry and build their brands. Discover how you can grow your personal brand & professional network inside the creator economy.

Frequently Asked Questions

How long is this episode of Brands, Beats & Bytes?

This episode is 1 hour and 20 minutes long.

When was this Brands, Beats & Bytes episode published?

This episode was published on August 27, 2026.

Can I download this Brands, Beats & Bytes episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!