EPISODE · Oct 10, 2025 · 33 MIN
Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising
In this Marketing Over Coffee: Learn about the basics, infrstructure, channels, and more! Direct Link to File The Book: Click Here - The Art and Science of Digital Marketing and Advertising On Spotify: Click Here - The Art and Science of Digital Marketing and Advertising Starting out with a paper airplanes site on Geocities Working at eBay as Facebook started Writing on Planes, taking inspiration from David Ogilvy Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Targeting and Untargeting Measuring Lifetime Value of Customers The importance of measuring marginal return NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. When to use agencies, why you should keep SEO in house Why is the US lagging on messaging and boosting influencers? Chip War - parallels between the current state of AI versus past days of the semiconductor industry The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters
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Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising
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