PODCAST · business
Marketing Over Coffee
by [email protected] (John Wall and Christopher Penn)
Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
Episodes
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Powering Up for Trade Shows
In this Marketing Over Coffee: Learn about Event Stacks, Meta Muse, Wired Earbuds, Lanterns, and more!! Direct Link to File Fall is here, Chris is off to MAICON What has Chris built to support him at the show? LinkedIn vs. YT shorts vs TikTok vs Instagram 8:11 - 9:58 Use Framer to get websites up...
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Now with Gems, Dots, Ice, and More Random Stuff!
In this Marketing Over Coffee: Learn about Gems, Dots, Koa, Craft Ice, Sydney Sweeney, and more!! Direct Link to File Claude Cowork rolled in to Claude? Google Gems getting retired in November Chris and The Highly Opinionated Skills Converter Dots - OpenAI's new product, similar to Meta Muse The...
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Ross Simmonds on The Power of Reddit
In this Marketing Over Coffee: Learn about how Reddit is taking over search results, what you can do about it, and more!! Direct Link to File Greg Poirier sent me a post from Rand Fishkin that featured Ross' Research on Reddit's Dominance Starting as writer including Fantasy Football blogging and...
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Anybody got $2,000 for a phone?
In this Marketing Over Coffee: Learn about iPhone Duo, AI on a Break, Trade Show Cannibals, and more!! Direct Link to File Who will be the first to cough up $2,000 for an iPhone Duo? Critics: Show up with an opinion and data or GFY AI Pause? Why? Recursive Self Improvement on Models in China 9:35…
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Now with Even More Christopher Lochhead!
Now with Even More Christopher Lochhead! In this Marketing Over Coffee: The rest of the story from the legendary marketer on Creator Capitalists, fake vs. authentic stories, California Politics and more!! Direct Link to File Part 1 of this interview is here Past interview with Christopher - get…
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Raise the Mug for 9 to 5
In this Marketing Over Coffee: Learn about Local Models, Better Writing with AI, Remembering Kindness, and more!! Direct Link to File It's As Good As It Gets! Alibaba Qwen 3.8 Flash Next - dramatic improvement in inference by going up to 2 and 3 word combinations. Making it 7-9x faster!…
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Lauren Esposito on Workforce Orchestration!
In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris...
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Now with More Felony Incompetence, Watermarks, and Project Hail Mary!
In this Marketing Over Coffee: Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!! Direct Link to File AI Companies exhibiting felony incompetence - "Breakouts" are your fault New Models - some failing the ethics test Anthropic adding Watermarks - required…
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Christopher Lochhead on the Creator Capitalist
In this Marketing Over Coffee: Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!! Direct Link to File Why does the Tech Industry Deserves an F for marketing AI? Past interview with Christopher - get the...
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Talking About AI in the Loop with Garry Polmateer of Red Argyle!
In this Marketing Over Coffee: Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!! Direct Link to File Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower Starting from a degree in sculpture to an inaugural class of Salesforce MVPs…
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Now with More Bionics and Context Bombing!
In this Marketing Over Coffee: Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!! Direct Link to File Under the yellow glow of Canadian fires Feature Engineering Leica Camera App Context Bombing 9:17 - 11:16 Use Framer to get websites up and running effortlessly and leave...
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Proving the Advantage that Marketing Creates
Proving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections...
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GEO Kills the Listicle
In this Marketing Over Coffee: Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!! Direct Link to File #3 in Malawi New Claude - Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5 Using Gemma 4 for deep research to save on tokens The World Cup's Great American...
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Salesforce CMO Amber Armstrong at Connections 2026!
In this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to...
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Now with More Synthetic Performers and Less Fable!
In this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more tokens? New York's Synthetic...
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UChicago Medicine CMO Andrew Chang at Salesforce Connections!
UChicago Medicine CMO Andrew Chang at Salesforce Connections! In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing...
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Katie Robbert on Putting Claude Cowork to Work
In this Marketing Over Coffee: CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!! Direct Link to File Claude Desktop changed everything Using Cowork to unlock data in other platforms Automating website updates 9:25 - 10:53…
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Google Changes Everything
In this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!! Direct Link to File The joy of hauling window unit air conditioners Google IO Highlights Google Search is now AI Search - and it's pulling all your personal data Glasses - Project Aura with Samsung, Gentile...
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Paul Ruscoe on Having the Difficult Discussions About Growth
In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis,...
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Return of Tin Foil Hat!
In this Marketing Over Coffee: Learn about the latest in AI, running models at home, Nutella, and more!! Direct Link to File Cowork continues tearing it up TI's 5 Levels of AI Paperclip at Level 5 Nvidia DGX Spark with Quen 3.6 and Claude Cowork Anthropic partners with SpaceX for compute 10:50 -...
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Dan Levi on The State of Out Of Home (And Airports!)
In this Marketing Over Coffee: Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO Direct Link to File Starting out at the classic big agencies, and then road trip to LA Working at the early days of MTV, and the launch of MTV Asia SVP of Marketing at WWE Getting in to Out of...
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Now with More Post Mythos Apocalypse!
In this Marketing Over Coffee: Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more! Direct Link to File Zero Journalism on Anthropic Claude Mythos What are looping LLMs? 7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool…
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A Victory Lap with Greg Poirier!
In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015, and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan…
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Lots of AI Marketing News
In this Marketing Over Coffee: Learn about the end of Sora, GEO, the CLI for AI and more! Direct Link to File John misses the New Fronts OpenAI shutters Sora Anthropic renting time from Google as their hardware advantage continues to shine Advantage of AI via CLI 9:13 - 11:33 Use Framer to get...
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Now with More Snoopy and Charlie Brown!
In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing…
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Neo, Stages of AI Adoption, and Dungeon Crawler Carl
In this Marketing Over Coffee: Learn about ClaudeCode updating hardware, Apple's M5 Max, SaaS Moats, and more! Direct Link to File Dealing with wonky hardware updates Using Claude Code to update software to support devices OpenAI releases GPT 5.4 Models are now writing their own software The...
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Pizza and 1.7 M Instagram Followers
In this Marketing Over Coffee: Frank Kabatas tells the story of New York City's East Village Pizza! Direct Link to File Coming to America and Discovering Pizza Learning English first, and then over to the West Side Doing time at Domino's Creating his own recipe 9:48 - 12:08 Use Framer to get...
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A Perfect Dumpster Fire Storm
In this Marketing Over Coffee: Learn about Claude Code Remote Control, the LinkedIn Algorithm, Axe Body Spray, The A Team, and more! Direct Link to File Blizzard Time! Claude Code Remote Control brings iOS integration Latest update to the Unofficial LinkedIn Algorithm Guide is here! 9:10 – 10:40...
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Year of the Horse Triggers AI Race!
In this Marketing Over Coffee: Learn about the latest updates, Zwift, the future of movies, and more! Direct Link to File Happy Lunar New Year! The Release Battle Rages! Moonshot Kimi K2.5, Z.ai GLM-5, Alibaba Qwen-3.5, All still open weights ByteDance Seedance 2.0 Video now too real The future…
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Transforming Customer Brand Relationships with Christina Garnett
In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together! Direct Link to File Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty Check out the previous interview with Christina on her time…
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Now with More Claude CoWork, GURU Acquisition, and AI Agents!
In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England - John biohacks with sauna Claude Cowork spun off from Claude Code - Trust Insights Livestream on Claude Cowork Constant Contact acquires...
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Jackie Palmer on Autonomous Marketing
In this Marketing Over Coffee: ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more! Direct Link to File Getting into marketing instead of baking Instead of just automating practices, evolving so that the tool improves quality at the same time SMB...
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Examining Ridiculous Holiday Marketing
In this Marketing Over Coffee: Learn about Google Workspace Studio, AI Image Generation, Holiday Promos and more! Direct Link to File Google Workspace Studio - Agent that can work with your inbox and calendar. Opal is new built in as a new type of Gem 4:38 - 6:40 Use Framer to get websites up and...
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Getting Beyond the Lies with Craig Jackson
In this Marketing Over Coffee: Craig talks about his new book that helps the loved ones of addicts understand their behavior Direct Link to File The book is now available to order - buy Getting Beyond the Lies here Going clean, and then becoming the decoder ring for the addict's behavior…
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Erik Deckers' Books on Personal Branding, and Satire
In this Marketing Over Coffee: Erik talks about two of his books that came out this year delivering great advice on managing your personal brand, and serving up laughs in his latest novel! Direct Link to File Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No…
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Green Energy Update with Josh Dorfman
In this Marketing Over Coffee: Learn about electric vehicles, solar energy, carbon harvesting and more from the man behind SuperCool! Direct Link to File Starting with the plan of being a spy in the CIA! Teaching at Nanjing University and working for Kryptonite Watching China ramp up and…
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Live From Boston at MarketingProfs B2B!
In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston's Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released - The smartest AI on the market Google serving up GenAI pages over...
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Google Opal, Making AI 200x Faster, and Virtual Boondoggles
In this Marketing Over Coffee: Learn about AI Agents, faster AI, why you'd want a million unread email in your inbox, and more! Direct Link to File London Event Wrap Up! Google Opal rolls out beyond US only, check out the TI livestream Moonshot AI's Kimi K2 Instruct Reasoning Improving AI 200x…
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Chloe Wix Of Spotify On Building An Ad Platform For The Future
In this Marketing Over Coffee: Learn about big branding campaigns vs always on, ad tech, generative ads and more! Direct Link to File Chloe is Spotify's Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for...
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Alyson Griffin of State Farm On Marketing and Culture
In this Marketing Over Coffee: Learn About Relevance, Culture, and Gaming in Marketing and More! Direct Link to File Head of State Farm Marketing Alyson Griffin talks about life managing one of America's best loved brands Coming up through Silicon Valley leading brands HP and Intel Went from…
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Dumpster Fire aka Skip Week
In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and...
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Do You Have A Data Quality Problem? Foog Da Boot It!
In this Marketing Over Coffee: Learn about clean data, AI strategy and more with Katie Robbert, CEO of Trust Insights! Direct Link to File AI Ready Data Quality Audit 6Cs of Data Quality Sora 2 video - New channel from Tim Street! Comedy Gum Dolly is still bringing it Insta360 GO Ultra is now...
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Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising
In this Marketing Over Coffee: Learn about the basics, infrstructure, channels, and more! Direct Link to File The Book: Click Here - The Art and Science of Digital Marketing and Advertising On Spotify: Click Here - The Art and Science of Digital Marketing and Advertising Starting out with a paper...
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We Can Definitely Get You First in ChatGPT
In this Marketing Over Coffee: Learn about the latest snake oil, the new LinkedIn, insane projectors, and more! Direct Link to File Everyone is talking about Optimization for AI and I haven't seen proof of anything Nothing beats having a "How did you hear about us?" field LinkedIn algorithm paper...
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Jay Schwedelson on Email, Nicole Kidman, and Bad TV
In this Marketing Over Coffee: Learn about Guru 2025, Apple Intelligence for Email, AI, and more! Direct Link to File Direct Marketing runs in the family! Was the Guru email event created as virtual first? Is it about exhibitor dollars or lead gen? The rise of personality driven business…
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Do You Really Want An AI Browser?
In this Marketing Over Coffee: Learn about Tombook, Comet, Airpods Pro 3 and more! Direct Link to File In John's Tombook, Tom Webster asks a podcast host why they go off topic Perplexity Comet - arrival of the AI browsers? And when you don't want to use them What's going on with GA4 and…
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The State of Social with Emeric Ernoult of Agorapulse!
In this Marketing Over Coffee: Learn about what networks are on the way up, which are on the way down, and what's coming next for social and content! Direct Link to File Checking in with the CEO and Founder of social media management tool Agorapulse The Grand Vision versus the Pivot and Change...
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Image Generation, Branding, Editing Tools, and Billy Joel
In this Marketing Over Coffee: Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more! Direct Link to File Back to school and the sauna is closed Nano Banana is the new best at image generation and availible in Gemini Pumpkin Spice is Back! Join the workshop with Chris October 31 in...
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Ashley Faus on Human Centered Marketing
In this Marketing Over Coffee: Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more! Direct Link to File She's the Head of Lifecycle Marketing, Portfolio at Atlassian Product Led Growth vs Sales Led Growth Ashley also the author of...
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Go Listen to Simon and Mo
In this Marketing Over Coffee: It's vacation time as I head to the Falmouth Road Race! Direct Link to File Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of...
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ABOUT THIS SHOW
Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
HOSTED BY
[email protected] (John Wall and Christopher Penn)
CATEGORIES
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How many episodes does Marketing Over Coffee have?
Marketing Over Coffee currently has 803 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketing Over Coffee about?
Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
How often does Marketing Over Coffee release new episodes?
Marketing Over Coffee releases new episodes frequently with a large back catalog of 803 episodes. Check the episode list for recent publication dates.
Where can I listen to Marketing Over Coffee?
You can listen to Marketing Over Coffee on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketing Over Coffee?
Marketing Over Coffee is created and hosted by [email protected] (John Wall and Christopher Penn).
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