Marketing Over Coffee

PODCAST · business

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

  1. 784

    Return of Tin Foil Hat!

    In this Marketing Over Coffee: Learn about the latest in AI, running models at home, Nutella, and more!! Direct Link to File Cowork continues tearing it up TI's 5 Levels of AI Paperclip at Level 5 Nvidia DGX Spark with Quen 3.6 and Claude Cowork Anthropic partners with SpaceX for compute 10:50 - 12:25 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Nutella on Moon Mission - and Scott Galloway's Egonauts John goes on an unhinged rant about economics and government Kai Harada gets a Tony Nomination! Five star power converter for Europe Jack Ryan returns with Krasinski movie Chris Laptop Stand and 220nm UVC lamp Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters  

  2. 783

    Dan Levi on The State of Out Of Home (And Airports!)

    In this Marketing Over Coffee: Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO Direct Link to File Starting out at the classic big agencies, and then road trip to LA Working at the early days of MTV, and the launch of MTV Asia SVP of Marketing at WWE Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel 8:47 - 10:21 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. What's the big opportunity brands are missing with big sporting event follow up? It's not about locations, it's about audience and outcomes The Radar data platform - anonymously tracking where the audiences are 22:59 - 26:01 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Switching Radar from post campaign results to real time Using OOH for better GEO results and building trust David Letterman's My Next Guest Needs No Introduction Check out Clear Channel and Dan on LinkedIn! We're always talking at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  3. 782

    Now with More Post Mythos Apocalypse!

    In this Marketing Over Coffee: Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more! Direct Link to File Zero Journalism on Anthropic Claude Mythos What are looping LLMs? 7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Data Studio Returns! Gemma 4 - taking the local model for an uncensored test drive Subscribe to the Trust Insights Prompt Playbook Weekly! Includes prompt to skill plug-in 90% want brand texts once a week or less Chris is totally against brand texts 14:42 - 16:17 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Traction Vids Mad Max Fury Road Cancelling YouTube Premium by creating a downloader and manager with Claude Code Managing streaming services with Subscription Pulsing GEO Webinar Recording Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  4. 781

    A Victory Lap with Greg Poirier!

    In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015, and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a 30% ESOP Inbound inquiries get heavy at year 8 7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. How has the landscape changed over the past 5 years The changes in Marketing Automation Expansion of Analytics Going beyond the Bay Area Moving from Seat Based to Consumption Based pricing 19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC What's driving the transition to consumption? Early adopters in AI with Gemini and Agentforce Using the Maya Personality Document to get all AI tools into alignment Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers Rouvy Ad Spend To learn more visit Ateko or check out Greg on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  5. 780

    Lots of AI Marketing News

    In this Marketing Over Coffee: Learn about the end of Sora, GEO, the CLI for AI and more! Direct Link to File John misses the New Fronts OpenAI shutters Sora Anthropic renting time from Google as their hardware advantage continues to shine Advantage of AI via CLI 9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Using AI to take advantage of APIs, published or not - use the Network Tab in the Developer Tools GEO Free Webinar Link - April 10! Most GEO reporting tools are lying AI View Pro How Google Crawls Upcoming discussion with Katie on Claude Cowork for site management 19:29 - 21:03 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. Reddit is a big deal, more to come Copilot no longer injecting ads into GitHub pulls iPhone Air Klipsch The Fives John still loving Zwift, Chris looking at electric cargo tricycle Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  6. 779

    Now with More Snoopy and Charlie Brown!

    In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart Pets.com and then to Peanuts Michael Ian Black was the Pets.com mascot! 7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. Arriving during a brand transition All the faces of the brand: print, video, fashion 4M+ Followers @snoopygrams The brand's historical connection to fashion Take Care With Peanuts 16:38 - 18:05 Rella for social media monitoring Over 22M followers over all social - why it resonates Snoopy and NASA Traveling for business and pleasure - hitting all 7 continents in 365 days Japan and the power of accurate translation Learn more on the podcast: You Don't Know Peanuts Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  7. 778

    Neo, Stages of AI Adoption, and Dungeon Crawler Carl

    In this Marketing Over Coffee: Learn about ClaudeCode updating hardware, Apple's M5 Max, SaaS Moats, and more! Direct Link to File Dealing with wonky hardware updates Using Claude Code to update software to support devices OpenAI releases GPT 5.4 Models are now writing their own software The Macbook Neo - new entry level and the M5 Max for AI Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. iPhone 17e and Air, and can we get a fat battery? Running Linux on 10 year old Macs Will open source show up when the bubble pops? The SaaS moats of data, and support Stages of AI adoption Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Microsoft CoPilot CoWork SXSW Tom Webster stats on podcasts about to overtake radio SAG AFTRA doing more with podcasting Audible streaming option at $8.99 a month Software Defined Radio Dungeon Crawler Carl Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  8. 777

    Pizza and 1.7 M Instagram Followers

    In this Marketing Over Coffee: Frank Kabatas tells the story of New York City's East Village Pizza! Direct Link to File Coming to America and Discovering Pizza Learning English first, and then over to the West Side Doing time at Domino's Creating his own recipe 9:48 - 12:08 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Talking his brother into becoming an owner/operator 17:28 – 18:52 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Where did Cheesy Garlic Knots and Double Stacked Pizza come from? On Instagram... 1.7 million followers later The Walk in Cooler is the Brain of the Store Dubai on the horizon! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  9. 776

    A Perfect Dumpster Fire Storm

    In this Marketing Over Coffee: Learn about Claude Code Remote Control, the LinkedIn Algorithm, Axe Body Spray, The A Team, and more! Direct Link to File Blizzard Time! Claude Code Remote Control brings iOS integration Latest update to the Unofficial LinkedIn Algorithm Guide is here! 9:10 – 10:40 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Google Manage Subscriptions AXE brilliantly dialing it back Free Trust Insights tool to check your web page's GEO: Try AI View Zoe Hitzig says OpenAI is Facebook all over again NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! AI says Safety Third! Claude Accounting Plugins shake the SaaS market Bitcoin to zero? John is now running on Zwift WiiM to make any speaker smart, even with HDMI support The A Team, Bombshell Rio Doorbells gaining ground after Superb Owl ad fail Chris using 222 nm UV bulbs to clear the air Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  10. 775

    Year of the Horse Triggers AI Race!

    In this Marketing Over Coffee: Learn about the latest updates, Zwift, the future of movies, and more! Direct Link to File Happy Lunar New Year! The Release Battle Rages! Moonshot Kimi K2.5, Z.ai GLM-5, Alibaba Qwen-3.5, All still open weights ByteDance Seedance 2.0 Video now too real The future of Movies Chris writes a trashy romance novel 9:22 - 11:04 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro What about job destruction? Free Trust Insights tool to check your web page's GEO: Try AI View John is now on Zwift! Dave Letterman - My next guest - Mr. Beast The Cold Start Problem NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Victrola Tempo - They have Auracast Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  11. 774

    Transforming Customer Brand Relationships with Christina Garnett

    In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together! Direct Link to File Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer Where did the book come from? Inspired by her label mate Jenny Li Fowler Writing while working full time at Pocket CCO The companies that see the need for the CCO are more proactive 6:38 - 8:01 Fundera by NerdWallet - visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Fundera, Inc. NMLS ID number 1240038 Build the relationship, create the community, and be prepared for change Brandom Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Social media is part of a bad dystopian novel Is Dead Internet Theory for real? All the steps required to build a community How not to destroy your brand and have no one care What's Marvel going to do with Doomsday? Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Post Credit Scene! More Marvel Mayhem!! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  12. 773

    Now with More Claude CoWork, GURU Acquisition, and AI Agents!

    In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England - John biohacks with sauna Claude Cowork spun off from Claude Code - Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson's GURU virtual email event My Name in the From Field? 6:54 - 8:48 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro AI Agents - Agents, Skills, Hooks, and Plug-ins Scaffolding tasks to improve the results you get from AI tools The new Trust Insights sales playbook NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Scott Adams died Earbuds are solved, Sony XM6 Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  13. 772

    Jackie Palmer on Autonomous Marketing

    In this Marketing Over Coffee: ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more! Direct Link to File Getting into marketing instead of baking Instead of just automating practices, evolving so that the tool improves quality at the same time SMB Customers in over 150 countries Everything from newsletters to multi-channel campaigns Strong track record in deliverablity U of Albany reaching 90% deliverability Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Including SMS and WhatsApp Adapting to AI affecting the inbox Agent to User features to improve campaigns Special requirements for franchise organizations - ActiveCampaign HQ NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Influencers marketing themselves WhatsApp as a freestanding app for rest of world RCS driving further use of SMS Automating the path to the business goals Marty Supreme is good cringe A Court of Thorns and Roses is the entry for Romantasy Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  14. 771

    Examining Ridiculous Holiday Marketing

    In this Marketing Over Coffee: Learn about Google Workspace Studio, AI Image Generation, Holiday Promos and more! Direct Link to File Google Workspace Studio - Agent that can work with your inbox and calendar. Opal is new built in as a new type of Gem 4:38 - 6:40 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Spotify Wrapped, Strava disappointment, LinkedIn Year in Review Chris listening to AI Tavern Songs 2026 Will be the year of AI Agents Legolas in the Nativity - Jesus was more likely a mason than carpenter Pantone color of the year is Cloud Dancer - A Whisper of Tranquility and Peace in a Noisy World Vanity Fair and how to make photos less flattering Latest in AI Image Generation Happy Holidays - keychain story, Tom K. gets the Fire Tablet I need a coffee commuter mug NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Holiday Gift Guide The rest of the Expendables story Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  15. 770

    Getting Beyond the Lies with Craig Jackson

    In this Marketing Over Coffee: Craig talks about his new book that helps the loved ones of addicts understand their behavior Direct Link to File The book is now available to order - buy Getting Beyond the Lies here Going clean, and then becoming the decoder ring for the addict's behavior Addiction as family disease because of chonic manipulation Rock bottom as the trigger to change behavior 9:08 - 10:52 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! The side topics beyond the drug use that create a huge knot of problems Denial vs. Delusion 18:35 - 20:15 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Manipulative language Creating more awareness around what substances are being abused Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  16. 769

    Erik Deckers' Books on Personal Branding, and Satire

    In this Marketing Over Coffee: Erik talks about two of his books that came out this year delivering great advice on managing your personal brand, and serving up laughs in his latest novel! Direct Link to File Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social Media with Jason Falls 10 Commandments of Personal Branding Bringing value to others Give to gain How to protect your integrity Informational interviews - how to skip the job boards and getting screened out by AI 12:57 - 15:22 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Whither, Utopia Writing a book about politics, the anthropology of it all Cancellation culture and the fact that we all have those family members we don't want to talk politics with How do you write so much? Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro ToDoist App Only Murders in the Building, What We Do In the Shadows We need Matt Berry as James Bond Toast Holiday Gift Guide Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  17. 768

    Green Energy Update with Josh Dorfman

    In this Marketing Over Coffee: Learn about electric vehicles, solar energy, carbon harvesting and more from the man behind SuperCool! Direct Link to File Starting with the plan of being a spy in the CIA! Teaching at Nanjing University and working for Kryptonite Watching China ramp up and wondering what a billion cars on the road means Thunderbird for MBA, Delphi Automotive Systems in Paris Sustainable Furniture and the rise of the Lazy Environmentalist To Sirius and then the TV Show Plantd and the SpaceX connection 13:45 - 15:14 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! "It's not as hard as building a rocket ship" Get SuperCool There's never been a better time in history to build a climate company than right now Brainbox AI Carbon Harvesting can't get it done Interface flooring company 25:30 - 26:55 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro What's the latest on Solar Panels? Selling peace of mind through control of your costs and avoiding storm outages Home batteries that supply the grid at peak The state of electric vehicles - both battery cost and range anxiety going down Voltera Charging Depots - solving the problem of the last mile for charges Subscribing to Commercial Electric Vehicles Ken Follett's Jackdaws Operation Mincemeat Holiday Gift Guide Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  18. 767

    Live From Boston at MarketingProfs B2B!

    In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston's Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released - The smartest AI on the market Google serving up GenAI pages over organic SERP results How will this affect GEO? 7:38 - 9:00 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! The difference between getting in the model vs. being retrieved by the model Cloudflare crash Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Holiday Gift Guide The Expendables The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  19. 766

    Google Opal, Making AI 200x Faster, and Virtual Boondoggles

    In this Marketing Over Coffee: Learn about AI Agents, faster AI, why you'd want a million unread email in your inbox, and more! Direct Link to File London Event Wrap Up! Google Opal rolls out beyond US only, check out the TI livestream Moonshot AI's Kimi K2 Instruct Reasoning Improving AI 200x with smarter math 8:10 - 9:48 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Financial risks of China's free AI Models Jay Schwedelson and his 1,000,000 unread email inbox Guru event - the Virtual Boondoggle Shoutout to RingCentral for superior audio fidelity 18:18 - 19:54 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Earbuds - Status Pro X, AirPods 4 w ANC Anker Powerbank w Cable and Watch Charger iOS 26 watch upgrade hits the battery hard Holiday Gift Guide - Aura Frames, Leatherman The Expendables The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  20. 765

    Chloe Wix Of Spotify On Building An Ad Platform For The Future

    In this Marketing Over Coffee: Learn about big branding campaigns vs always on, ad tech, generative ads and more! Direct Link to File Chloe is Spotify's Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising. Starting at Digitas (past interview), and over to SnapChat Transitioning from branding plays to self service ad platform What's the Spotify ad platform made up of today? The walled garden Ads Manager vs. the Spotify Ad Exchange for programmatic Instream audio, instream video, and display ads 9:49 - 12:18 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! AdTech for creators and their promotional goals Switching from big launch to always on campaigns What's on your radar for the next year as far as new technologies? Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The GenAI Audio Tool - creating the copy, selecting the voice Listeners are more receptive if there's a background track Diary of a CEO The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  21. 764

    Alyson Griffin of State Farm On Marketing and Culture

    In this Marketing Over Coffee: Learn About Relevance, Culture, and Gaming in Marketing and More! Direct Link to File Head of State Farm Marketing Alyson Griffin talks about life managing one of America's best loved brands Coming up through Silicon Valley leading brands HP and Intel Went from having HP as an agency client to join the internal team Navigating extreme career transitions Getting global experience from HP Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Even big brands can have relevance problems Tripling down on Jake Bateman vs. Batman Cranking it up on Gaming with Gamerhood Leveraging cultural moments The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  22. 763

    Dumpster Fire aka Skip Week

    In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  23. 762

    Do You Have A Data Quality Problem? Foog Da Boot It!

    In this Marketing Over Coffee: Learn about clean data, AI strategy and more with Katie Robbert, CEO of Trust Insights! Direct Link to File AI Ready Data Quality Audit 6Cs of Data Quality Sora 2 video - New channel from Tim Street! Comedy Gum Dolly is still bringing it Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Latest Adam Sandler standup is fantastic Today in crappy pitches - a company can help us with podcasting Derek Sivers is giving away all his books for free until the 18th Wednesday, Peacemaker on HBO, Unknown Number on Netflix London sold out MAICON and Profs The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  24. 761

    Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising

    In this Marketing Over Coffee: Learn about the basics, infrstructure, channels, and more! Direct Link to File The Book: Click Here - The Art and Science of Digital Marketing and Advertising On Spotify: Click Here - The Art and Science of Digital Marketing and Advertising Starting out with a paper airplanes site on Geocities Working at eBay as Facebook started Writing on Planes, taking inspiration from David Ogilvy Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Targeting and Untargeting Measuring Lifetime Value of Customers The importance of measuring marginal return NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. When to use agencies, why you should keep SEO in house Why is the US lagging on messaging and boosting influencers? Chip War - parallels between the current state of AI versus past days of the semiconductor industry The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  25. 760

    We Can Definitely Get You First in ChatGPT

    In this Marketing Over Coffee: Learn about the latest snake oil, the new LinkedIn, insane projectors, and more! Direct Link to File Everyone is talking about Optimization for AI and I haven't seen proof of anything Nothing beats having a "How did you hear about us?" field LinkedIn algorithm paper running running wild, you have to read it right now. Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Ethan on Chats not getting better AirPods Pro 3 deliver in Chris testing Spotify - Mixing! Also Apple Watch/Shazam/Spotify Integration Nebula X1Pro - Mobile with 4k laser and 7.1.4 Spatial Sound, Microphones and 200 inch inflatable screen for $3,700 Timbuk 2 Man Purse New: Claude 4.5 Join the workshop with Chris October 31 in London. Only 7 seats remain!! The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  26. 759

    Jay Schwedelson on Email, Nicole Kidman, and Bad TV

    In this Marketing Over Coffee: Learn about Guru 2025, Apple Intelligence for Email, AI, and more! Direct Link to File Direct Marketing runs in the family! Was the Guru email event created as virtual first? Is it about exhibitor dollars or lead gen? The rise of personality driven business Splitting time between multiple businesses Guru 2025, the world's largest email event, free to register! Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Take advantage of the new AI Email summaries Join the workshop with Chris October 31 in London. Only 7 seats remain!! The age of listicles is leaning into AI results Nicole Kidman!! Your problem is not doing too much The myth of spam triggers INBOUND report Book for 2026 - Stupider People Have Done It. All proceeds going to the V Foundation Recommending horrible TV - The Girlfriend Connect with Jay on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  27. 758

    Do You Really Want An AI Browser?

    In this Marketing Over Coffee: Learn about Tombook, Comet, Airpods Pro 3 and more! Direct Link to File In John's Tombook, Tom Webster asks a podcast host why they go off topic Perplexity Comet - arrival of the AI browsers? And when you don't want to use them What's going on with GA4 and analytics? iOS breaks Slack Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! New iPhone, AirPods Pro 3 with live translation but no Auracast John gets his new Tourbox Oakley Meta Vanguard Join the workshop with Chris October 31 in London. Only 7 seats remain!! Star Wars Scene 38 Karate Kid Legends The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  28. 757

    The State of Social with Emeric Ernoult of Agorapulse!

    In this Marketing Over Coffee: Learn about what networks are on the way up, which are on the way down, and what's coming next for social and content! Direct Link to File Checking in with the CEO and Founder of social media management tool Agorapulse The Grand Vision versus the Pivot and Change Entrepreneurial Journey Starting by building a social network in 2001 Pivoting over to bespoke Facebook Sweepstakes Services Pivoting back to a SaaS App Innovating by selling the Social Media Inbox to the same audience Bootstrapping and getting through The Dip without taking a salary Join Christopher Penn's AI Workshop October 31 in London! What networks are on the way up and the way down? LinkedIn defeating all the local challengers Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more!The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Coming around to AI Kite Surfing in Brazil! Increasing development output by 40%! No Rules Rules by Reed Hastings The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  29. 756

    Image Generation, Branding, Editing Tools, and Billy Joel

    In this Marketing Over Coffee: Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more! Direct Link to File Back to school and the sauna is closed Nano Banana is the new best at image generation and availible in Gemini Pumpkin Spice is Back! Join the workshop with Chris October 31 in London! 10:28 - 12:00 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Cracker Barrel - Atomic Avocado Designs My Tourbox dies, magnetic and optical switches? Keychron keyboards and the iPad Magic keyboard Oura - DoD - Palantir Billy Joel Will I understand Downton Abbey: The Grand Finale if I haven't seen Downton Abbey: Infinity War? Check out the livestream on using AI to create WordPress Plugins! The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  30. 755

    Ashley Faus on Human Centered Marketing

    In this Marketing Over Coffee: Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more! Direct Link to File She's the Head of Lifecycle Marketing, Portfolio at Atlassian Product Led Growth vs Sales Led Growth Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI from Kogan Page Switching from the funnel to the playground 11:13 - 13:09 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Keyword driven, vs. keyword aligned, vs. keyword informed The problem with keyword driven SEO for thought leadership How to add thought leadership to the marketing mix Is social media still worth doing? The Medici Effect by Frans Johannson Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  31. 754

    Go Listen to Simon and Mo

    In this Marketing Over Coffee: It's vacation time as I head to the Falmouth Road Race! Direct Link to File Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  32. 753

    What's In Your Project Management Toolbox?

    In this Marketing Over Coffee: Katie Robbert returns to talk Project Management, Software Development Lifecycle, Wednesday, and more! Direct Link to File Project Management, The List: Asana, JIRA, Monday, Trello, MS Project, Wrike, Basecamp, Airtable, Excel Project management vs. Task Management Project management vs. Digital Asset Management vs. Community Building Applying Software Development Lifecycle Practices to protect you from getting fired for Shiny Object Syndrome GEO! No please, not GEO NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Auracast test successful Car battery destroyed Wednesday Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  33. 752

    Is SEO Worth Doing? Rode CallMe, and Google Opal for AI Orchestration

    In this Marketing Over Coffee: Learn about evaluating the ROI of SEO, Field Recording, Using Opal as an agent, and more! Direct Link to File Moonshot Kimi K2, Alibaba Qwen 3 Coder, GLM-4.5 Is SEO worthwhile? Why it's more diffcult than ever to measure NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google Tag Gateway Rode CallMe Google Opal Star Trek Muppets, Fantastic Four is Fantastic Coldplay Cam Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  34. 751

    AI Generates Your PowerPoint Deck, Checks your KPIs, and Hulk Hogan

    In this Marketing Over Coffee: Learn about Key Performance Indicators, iPad as a Second Screen, Comply Tips, and more! Direct Link to File Moonshot Kimi K2 Using AI to monitor your KPIs AI Slide Decks - automating with Apps Script Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Using an iPad as a second screen Kris asks about in ear monitors (earbuds) - Comply tips NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Strange New Worlds, KPop Demon Slayers, Hulk Hogan Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  35. 750

    Encore: Chris' New Book

    In the latest Marketing Over Coffee: Chris' New Book Drops! Direct Link to File Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose? AI Hits the Trough of Disillusionment (also verb vs. noun) Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off. Media Mix Modeling vs. Multi-Touch Chris is recruited to be an influencer for a Chinese microphone NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Travel - Clear vs. TSA PreCheck vs. Global Entry CarPlay added to car w Jensen head unit Bluetooth Transmitter/Receiver Doctor Who Season 1-4 Anker Power Brick 240W 4USB and 2 AC Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  36. 749

    AI, Prime Day and Booming Systems

    In this Marketing Over Coffee: Learn about Context Engineering, Pay Per Crawl, Adding CarPlay, Auracast and more! Direct Link to File Context Engineering Commissioning Deep Research CloudFlare Pay Per Crawl Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI 7:18 - 9:20 Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off. Having AI monitor your marketing? Symbolic vs. Literal Numbers CRM AI Making Stuff Up Causal AI NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Amazon Prime Days plus bonus tarriffs! Carplay and Subwoofer working! Auracast Testing Live Event? Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  37. 748

    Almost Timeless - 48 Foundation Principles of Generative AI

    In this Marketing Over Coffee: Chris' New Book Drops! Direct Link to File Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose? AI Hits the Trough of Disillusionment (also verb vs. noun) 10:03 - 12:06 Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off. Media Mix Modeling vs. Multi-Touch Chris is recruited to be an influencer for a Chinese microphone NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Travel - Clear vs. TSA PreCheck vs. Global Entry CarPlay added to car w Jensen head unit Bluetooth Transmitter/Receiver Doctor Who Season 1-4 Anker Power Brick 240W 4USB and 2 AC Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  38. 747

    Over On The Video

    In this Marketing Over Coffee: Quick hit today Direct Link to File Over in the livestream recording, automating podcast transcripts Using gen AI to create the product requirements, then another model to generate the code Live event in the fall in Boston or New York, invite only! NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  39. 746

    No Project Too Big! No Fees Too Big!

    In this Marketing Over Coffee: Can your rates be too much? KITT is finally here, CarPlay, Saunas, and more! Direct Link to File Getting paid $14M to find your replacement Hubspot ChatGPT Connector OpenAI privacy thing is huge Google VEO 3 doing amazing things Chris takes a self driving car to the airport NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Adding CarPlay Gemini turning the screws on free stuff Apple Glasses in 2026? WWDC Sauna Power Events: AMA, MAICON, MarketingProfs B2B Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  40. 745

    Jason Keath Pleads The Case for More Bad Ideas!

    In this Marketing Over Coffee: Author Jason Keath talks with us about his new book on how to get more effective in being creative! Direct Link to File Why is one of the best known social media strategists writing a book on creativity? How to be more creative is not part of the standard academic tracks for artists, this is a huge gap. Where did brainstorming come from? Using interventions to make creativity an active process, not passive. Happy collisions - when your expertise brushes up against life. This explains the power of cities. 8:36 - 10:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Categories of constraints Michelangelo pushing through constraints to sculpt David Incubation and incubation are critical Group to solo ideation and back MacGyvering it MurderBot Buy The Case for More Bad Ideas 12 Hours of instruction in the 2 Day AI Bootcamp Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  41. 744

    The New Search, New LinkedIn Guide, Smart Glasses, and Auracast!

    In this Marketing Over Coffee: Learn about the new search engine results pages, LinkedIn Algorithm, Duolingo mess and more! Direct Link to File If you sell a car on Craig's List don't turn on text messaging Google IO Announcements - AI Mode Three things to optimize your website for AI Unofficial LinkedIn Algorithm Guide for Marketers New from Claude 4 not doing well, and Deep Seek on a rampage Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only! Duolingo Auracast Smart glasses Get Free Stuff with MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

  42. 743

    Now With More 3 Day Weekend!

    In this Marketing Over Coffee: No show today, just news to share Direct Link to File MoC Reading Recco! "I'm Starting To Worry About This Black Box of Doom" Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only! Get Free Stuff with MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

  43. 742

    Eric Schwartzman on BotNets and How To Market in the Post Facts World

    In this Marketing Over Coffee: Learn about Running Traffic, Coordinated Inauthentic Engagement, Finfluencers and more! Direct Link to File Fast Company Article Past Interview on Black Hat SEO and the Search Engine PR battleground Running Traffic Coordinated Inauthentic Engagement as a tool to lift organic traffic 9:02- 11:07 Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only! Deceptive Mass Influence Validating with Narravance Finfluncers moving 10 stocks a day The latest version of Pump and Dump The Goblin Gang Copypasta pushed to the next level with AI How to marketers adjust to the post fact world? Pick both tribes. Celebrity Battles and LinkedIn Mafia Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  44. 741

    Now with Less Code and More Auracast!

    In this Marketing Over Coffee: AI Generated Video, n8n, Bootcamp, Silent Dance Parties and More! Direct Link to File SPMS Commercial Spot "No Code" doesn't mean "No Work" n8n workflow notes Model Updates - Video for Google, New Gemini 8:11 - 9:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. 12 Hours of instruction in the 2 Day AI Bootcamp Instagram Locked Posts Canva sheets? Cute spreadsheets? Martech 1,000,000 Bluetooth Auracast Status Between 3ANC Killer Sound: Klipsch The Fives, The WiiM Mini to make your speakers smart, and Subwoofer Events: Profs Boston, Content Marketing World SD, MAICON Cleveland, INBOUND SF Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  45. 740

    Ron Ploof - Master of Metaphor and Scholar of Story

    In this Marketing Over Coffee: Learn about Story, Proverb, Simile, Analogy, Metaphor, and more! Direct Link to File Ron Ploof, Master of Story, Scholar of Proverb, now automating his best prompts After leaving chip design behind, training LLMs on his work The StoryHow Ptich Deck (Get the deck) - Hear the interview The Proverb Construction Kit (Get the deck) - Hear the interview Having the machine write the code for you 9:25 - 11:22 Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only! What's new with Proverbs? How Metaphor completes the trilogy Metaphor vs. Similie vs. Analogy Trust Insights latest course: Generative AI Use Cases for Marketers Course The marketing slogan of the century Check out the offers for listeners! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  46. 739

    Marketing Vibe Over Coffee

    In this Marketing Over Coffee: Learn about n8n, Vibe Marketing, PS5 as 4k BluRay Player and more! Direct Link to File Brought to you by our sponsor: NetSuite Voice of the Customer with Generative AI n8n - zapier on steroids Trust Insights latest course: Generative AI Use Cases for Marketers Course Vibe Marketing I've been invited to the World Police Summit in Dubai NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. MAICON and Spark Together are on the same days PS5 - dodging the tariffs to get a 4k BluRay player More Blu-Ray experiments - Ron Ploof on why 90's movies look so good Coros running watch adds Strava integration. Don't take Carrot as the default and friend John on Strava TikTok showing you how to save big by buying direct Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  47. 738

    The Goddess Guide To Branding

    In this Marketing Over Coffee: Jane McCarthy Gives Us The Inside Story On Her New Book - Your Blueprint for Building an Abundant and Authentic Feminine Brand Direct Link to File Brought to you by our sponsor:NetSuite Buy The Goddess Guide to Branding Discovering the archetype is the unlock that guides the branding Jungian wasn't the exact fit Founders often match the brand archetype Adding Heart, Gift, and Style to the Brand The dynamic peices of the style 9:25 - 11:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. At the beginning - finding the energy the founders have, and the energy of the competitors Liquid Death bringing Hades to the water market Making a great resource that's also cocktail table worthy The brand is energy that people want to be around... or not You can have masculine counterparts, but also duos Lots of case studies with big brands Jane's Website and GoddessOffice.Substack.com Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  48. 737

    Five Things To Do Before You Die

    In this Marketing Over Coffee: Life Lessons from Grandpa John Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Have a Living Will Have a Will Put Assets in a Trust Only buy phones at the phone store And, the number one secret to life... Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  49. 736

    Attack of the (AI) Clones, and AI Top 40!

    In this Marketing Over Coffee: Learn about Digital Twins, MCPs, Failing Up and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Digital Twins versus Clones The facets of our personalities Good but slow image creation - Update to GPT 4.0 vs. Imagen 3 in Google 8:12 - 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! What are MCP's - Model Context Protocol (not from Tron) NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. The AI change is still at max churn Casey Kasem's AI Top 40! Failing Up - The Peter Principle and why do so many companies do no management training? No new tech? John checking out the Satus Between 3ANC Chris April Road Trip including SMMW Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  50. 735

    Anne-Margot Rodde and Jake Laumann of Creators Corp Talk Fortnite Creative!

    In this Marketing Over Coffee: The Future of Brands in the True Metaverse Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Margo is CEO and Founder at Creators Corp Starting on the agency side and working with Playstation, XBox, and Eve Riding the first VR bubble Pioneering User Generated Games (UGG) built by Creators Corp on Fortnite Creative Jake is the Strategy Lead Coming in from Sports Gaming and Major League Baseball (MLB) Optimizing games for the platform 10:13 - 10:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! The landscape of platform, game developers, and brands all working together Working with GoPro and Dude Perfect 250M+ Active users Fortnite building the metaverse and fighting against Netflix 400 to 600 new games.... DAILY How to optimize games for Fortnite Creative The sweet spot of connecting entertainment brands with their own game NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Unreal Engine 5 Geolocation data now available on the platform Connect with Margot on LinkedIn Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

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ABOUT THIS SHOW

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

HOSTED BY

[email protected] (John Wall and Christopher Penn)

Produced by John Wall and Christopher Penn

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