Alexander Theuma: Outsmarting Your Competition

In this episode, Michael dives deep into the fiercely competitive world of tech conferences with Alex Theuma, a prominent figure in this scene. Alex shares his journey of founding SaaStock, highlighting the challenges and triumphs of creating a standout event in the crowded tech conference market. He also offers insights on delivering value to attendees, sponsors, and exhibitors alike.Venture with us into the heart of the tech conference ecosystem, the importance of quality over quantity, and strategies for engaging modern audiences in an era of content saturation.0:00 - Intro and Highlights: Discussing the tech conference landscape and key insights1:18 - Difficulty of meaningful networking at large events2:46 - Life of a CEO during their own tech event3:47 - Curating forward-looking, engaging event content7:14 - Leveraging community feedback for event planning10:58 - Behind-the-scenes of running a tech conference16:04 - Integration of personal journey with business vision20:17 - Analyzing the competitive landscape of tech conferences36:00 - Optimal size for tech events for maximum engagement46:44 - Innovations to improve attendee engagement at events49:22 - Marketing and lead generation strategies for events50:00 - Discussion on the return on investment for event sponsors and exhibitors54:20 - Strategies for maintaining attendee engagement in a crowded content landscape57:45 - Insights into successful exhibitor tactics for lead generation1:01:30 - The evolution of tech conferences post-COVID and the impact on networking1:05:00 - The importance of community-driven content in shaping event agendas1:08:25 - Reflecting on the future of tech conferences and the role of virtual components1:11:00 - Closing thoughts: The value of personal connections and community in the tech conference ecosystemStay connected with us:👉 Alex TheumaLinkedIn https://www.linkedin.com/in/alextheuma/👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-us