Alicia Noori: Inspiring the Next Generation of Riders & Keeping them Safe | One Gang Ep. 106

Send us Fan MailWe welcome Alicia Noori, the owner of Peripheral Apparel and co-founder of Send It Sunday Ride. Alicia shares her journey from growing up in St. Louis as a tomboy with a love for bicycles to becoming a trailblazer in the motorcycle community. She discusses her path into motorcycling, spurred by her brother's encouragement and her desire to connect with him. Alicia's drive to enhance visibility and safety for motorcyclists through stylish, reflective gear led to the creation of Peripheral Apparel. The episode also explores her challenges in running a small business, the life-altering moments that inspired her, and her deep integration into the motorcycle community. You'll also hear about her experiences balancing her business with motherhood, the significance of authenticity in her brand, and her aspirations for future growth.Timestamps:00:00 Introduction to Alicia Nori and Peripheral Apparel01:35 Alicia's Early Life and Introduction to Motorcycles05:12 The Defining Moment: From Tragedy to Passion06:32 Birth of Peripheral Apparel12:52 Challenges and Triumphs of Running a Business21:25 Balancing Life, Work, and Passion27:51 Starting a New Job28:40 Community Support and Exposure30:00 Challenges of Being an Entrepreneur32:38 Send It Sunday Ride35:54 Authenticity on Social Media39:26 Proudest Moments and Recognition41:46 Overcoming Major Setbacks44:33 Future Plans and Collaborations47:23 Advice for Aspiring Entrepreneurs49:04 The Joy of Riding51:36 ConnectConnect with Alicia:Website: https://peripheral-apparell.myshopify.com/Alicia' Instagram: https://www.instagram.com/noori_alicia/?hl=enLinkedIn: https://www.linkedin.com/in/alicia-noori-38a4326a/Threads: https://www.threads.com/@noori_aliciaPeripheral Apparel Instagram: https://peripheral-apparell.myshopify.com/@peripheral_apparelPeripheral Apparel Facebook: https://www.facebook.com/profile.php?id=100088344987750Check Out Our Sponsors:LeatherUp - Use Code "CW20" at checkout for 20% off! : https://www.leatherup.com/Butt Buffer: https://buttbuffer.com/Connect with Cycles Worldwide:Subscribe to our YouTube channel for more episodes:   YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphawFacebook: https://www.facebook.com/profile.php?id=61551644038136Instagram:  https://www.instagram.com/cyclesworldwidellc/LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/TikTok:  https://www.tiktok.com/@cycles.worldwide#AliciaNoori #WomenWhoRide #MotorcyclePodcast #OneGangWorldwide #CyclesWorldwide #MotorcycleCommunity #MotorcycleInspiration #FemaleRiders #MotorcycleEmpowerment