Aligning sales and marketing for real success with Gayle Kalvert

When sales and marketing work towards the same goals, they bring success to the organization. But often, stereotypes and impostor syndrome get in the way of real alignment.In this episode, Kristin Allaben takes over as host for a chat with Gayle Kalvert, Founder and CEO at Creo Collective, about sales and marketing alignment. Gayle covers the barriers that keep sales and marketing teams from working together, the questions marketers need to ask sellers, and the real secret to building strong cross-functional relationships.In this episode, you’ll learn:How to deal with sales and marketing stereotypesWhy marketers should attend QBRs, even when they’re not invitedHow marketers can overcome impostor syndromeHighlights:(00:00) Meet Gayle Kalvert(03:18) What keeps marketers and sellers from working together(06:38) How marketing teams can impact sales outcomes(11:42) Creating sales-marketing alignment(13:53) Overcoming impostor syndrome at work(16:11) Sales and marketing stereotypes and how to deal with them(21:10) Building relationships beyond the officeResources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Kristin’s LinkedIn: https://www.linkedin.com/in/kristinallaben/ Creo Collective’s LinkedIn: https://www.linkedin.com/company/creo-collective/Creo Collective’s website: https://www.creocollective.io/Marketing in Progress’ LinkedIn: https://www.linkedin.com/company/marketinginprogress/Gayle’s website: www.gaylekalvert.com