Marketing in Progress

B2B marketers are asked to do the impossible every single day.Be data-driven, but not too data-driven. Build pipeline, but also build brand. Prove ROI on a broken attribution model. Never miss a trend. Never need more headcount. And whatever you do — don't let them see you scrambling.We see you. And we made something for you.Marketing in Progress is a podcast where B2B marketers talk to B2B marketers — honestly, specifically, and without the polished-conference-talk version of the truth. Real practitioners. Real problems. Real conversations.New episodes dropping now. Link in comments.

Not long ago, companies resisted adopting analytics. Now it’s table stakes. AI is next, but we’re still in the messy middle. So how do you market when your audience isn’t fully ready yet?Heidi Malden, Head of Americas Marketing at Pigment, gets real about what it takes to market an AI-driven company when your buyers are at very different stages of adoption. Heidi shares how she's building pipeline, stretching budgets, and keeping up with a market that changes every single month. In this episode, you'll learn:How to position AI without overwhelming or alienating your audienceThe shift from SEO to AI-driven discovery (GEO)Where to spend your time and budget as AI changes everythingHighlights: (00:00) Meet Heidi Malden(04:52) Tailor your messaging for each persona(07:21) Adopt AI or get left behind(11:20) Brand awareness comes from GEO, not SEO(16:17) Keep a lean but efficient tech stack(21:06) Why relationships still close dealsResources: Heidi's LinkedIn: https://www.linkedin.com/in/heidimalden Pigment website: https://www.pigment.com Letter AI website: https://www.letter.ai Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Most B2B marketing teams are sitting on untapped data. The ones winning deals are actually using it.Tal Peretz, Co-Founder & CEO of Onfire AI, shares why generic AI outreach is failing marketers and what a smarter, data-first GTM strategy looks like. Tal breaks down the myths around AI adoption and how contextual intelligence is becoming the real differentiator in B2B.In this episode, you'll learn:Why technical buyers' public communities are your most underused data sourceHow to turn buying signals into context that earns a responseHow to train your AI outreach the way you'd train a new hireHighlights:(00:00) Meet Tal Peretz(02:40) Why AI made outreach harder, not easier(04:12) Mistakes in targeting technical buyers(10:31) Scaling AI outreach without losing data trust(14:19) The three levels of AI maturity(17:19) What Tal looks for when hiring in the AI eraResources:Tal’s LinkedIn: https://www.linkedin.com/in/tal-peretzOnfire AI website: https://onfire.aiGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Marketing is always evolving, and staying ahead means embracing change.Cari Jaquet, CMO of P0 Security, shares her insights on how marketers can stop playing catch-up by constantly experimenting, adopting new technologies, and making data-driven decisions. She discusses how to pivot quickly and adapt your strategies to the market’s ever-changing demands.In this episode, you’ll learn:Why continuous experimentation isn't optional anymoreHow to embrace AI without letting it make you lazyHow to ensure marketing is tightly aligned with salesHighlights:(00:00) Meet Cari Jaquet (01:43) The evolving role of a CMO today (02:48) How to embrace AI without fear (08:49) Why your content strategy must account for AI-aided search (13:19) Marketing as a revenue and pipeline driver (15:02) When to break up with a campaign (17:05) The case for failing fast and failing oftenResources:Cari’s LinkedIn: https://www.linkedin.com/in/cari-jaquetGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Successful marketing happens when you stop doing random things and start being intentional about what you do and when you do it.Jenn Parrino and Candice Wright have learned that more campaigns, more channels, and more personalization don’t lead to more closed deals. As marketing leaders at Glia, they’ve refined their approach to focus on the activities that truly drive results. Jenn and Candice share how to prioritize the right initiatives, align marketing efforts with sales, and build a pipeline that delivers measurable revenue.In this episode, you’ll learn:How to leverage your marketing efforts to nurture leads through the buying journeyThe value of a clear and defined ideal customer profile (ICP) The role of sales feedback in refining marketing strategies Highlights:(00:00) Meet Jenn Parrino and Candice Wright(02:17) Why less is more in marketing(06:30) Targeting your ICP (08:10) Stop over-personalization(11:00) How to work with your sales team(18:43) Marketing metrics that matterResources:Jenn’s LinkedIn: https://www.linkedin.com/in/jennparrino/Candice’s LinkedIn: https://www.linkedin.com/in/candice-m-wright/Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Founders, CEOs, and marketers often wrestle with this question: Should the brand have a face?David Newman says yes, absolutely. As a renowned keynote speaker, author of Market Eminence, and host of the Selling Show podcast, David has years of experience helping CEOs and founders establish and build their brands. He shares the three essential pillars of Market Eminence and explains how visibility, resonance, and brand preference can help you stand out in a sea of AI-generated content. Tune in and learn how to amplify your market presence without relying on gimmicks or buzzwords.In this episode, you’ll learn:How to break through the noise of AI-generated contentWhy CEOs and founders need to be visible What market eminence really means and how to achieve itHighlights:(00:00) Meet David Newman(02:24) What is market eminence?(06:38) The valuation myth(13:42) This is the kind of content people engage with(17:48) Video is your secret weapon (22:21) Why hate mail is a good sign(33:29) Action eliminates fearResources:David Newman’s website: https://start.doitmarketing.com/market-eminence/Get Market Eminence on Amazon: https://a.co/d/0j5cxs9dGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Product marketers sit at the center of the chaos, where product, sales, and strategy collide.In this episode, Gayle Kalvert and Kristin Allaben talk with David Bruce, a veteran product marketer who’s worked inside massive organizations like IBM and Broadcom Mainframe Software. David talks about the skills that make a product marketer effective. He shares insights on collaborating with other teams in your organization, why you need more than just marketing skills to further your career, and why focusing on the customer leads to success across the company.In this episode, you’ll learn:What you need to be a successful product marketerHow working directly with customers sharpens your marketing skillsWhat marketing looks like in large organizationsHighlights:(00:00) Meet David Bruce(01:48) Marketing in small orgs vs large orgs(06:13) How to keep teams aligned on strategy(09:10) A brief history of marketing(11:26) Becoming a product expert and a better marketer(15:46) Why product marketing is one of the coolest jobsResources:David’s LinkedIn: https://www.linkedin.com/in/davidwbruce/ Kristin’s LinkedIn: https://www.linkedin.com/in/kristinallaben/Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Gayle’s website: www.gaylekalvert.com

Is your brand’s story working for you or against you?Kate Hamilton has spent over 20 years helping Fortune 100s and mission-driven startups clarify their messaging and align their teams. As a strategic marketing advisor, she’s seen firsthand how an unclear brand narrative can hold businesses back and create misalignment.In this episode, Kate gets real about the branding mistakes that are slowing businesses down and how to pressure-test your messaging for clarity. She also discusses the crucial role of company culture in ensuring everyone within the organization feels connected to the brand’s message.In this episode, you’ll learn:How to create a brand narrative that appeals to customers and employeesThe best methods for testing and refining your brand messagingHow to shift from reactive marketing tactics to a more intentional strategyHighlights:(00:00) Meet Kate Hamilton(03:30) Coming together around a shared story(06:36) Where clarity breaks down(08:51) How to pressure-test your brand messaging(12:35) The first steps in redefining a company’s narrative(21:06) What is a marketing audit?(24:02) Alignment around user-generated content(30:31) From reactive to intentional marketingResources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Creo Collective’s LinkedIn: https://www.linkedin.com/company/creo-collective/Creo Collective’s website: https://www.creocollective.io/Gayle’s website: www.gaylekalvert.com/Kate’s LinkedIn: http://www.linkedin.com/in/katemhamilton/Kate’s website: https://katemhamilton.com/Kate’s email: [email protected] 

It’s easy to be overwhelmed as you juggle career, family, and your overall health. But Ashley Mitchell asks: “What if it all works out?”Ashley runs Guided Reflections Therapy Practice and is the author of the self-help book What If It All Works Out?. She’s a mental health professional with over 10 years of experience. Having worked with clients who battled anxiety, and navigating anxiety herself, she’s learned that taking care of basic needs, such as sleep and nutrition, goes a long way.In this episode, Ashley encourages everyone to give ourselves grace when faced with challenges, communicate openly about what we need to manage anxiety, and form genuine connections in a busy world.In this episode, you’ll learn:Understanding nervousness vs. stress vs. anxietyHow to manage your own anxiety when life feels overwhelmingHow to help children manage their mental healthHighlights:(00:00) Meet Ashley Mitchell(05:43) The difference between nervousness, stress, and anxiety(13:01) Giving yourself grace(17:13) Navigating anxiety in different relationships(20:38) Tips for improving the quality of sleep(25:08) Making small shifts for healthier habits(28:35) The importance of having quiet moments(32:10) Why kids and adults need to put down their phonesResources:Ashley’s LinkedIn: https://www.linkedin.com/in/ashley-mitchell-lpc-bcn-ncc-88049161/Guided Reflections Therapy Practice: https://www.guidedtherapyva.com/Get Ashley’s book on Amazon: https://www.amazon.com/What-All-Works-Out-Transforming/dp/B0FVWF9X1HGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ 

When sales and marketing work towards the same goals, they bring success to the organization. But often, stereotypes and impostor syndrome get in the way of real alignment.In this episode, Kristin Allaben takes over as host for a chat with Gayle Kalvert, Founder and CEO at Creo Collective, about sales and marketing alignment. Gayle covers the barriers that keep sales and marketing teams from working together, the questions marketers need to ask sellers, and the real secret to building strong cross-functional relationships.In this episode, you’ll learn:How to deal with sales and marketing stereotypesWhy marketers should attend QBRs, even when they’re not invitedHow marketers can overcome impostor syndromeHighlights:(00:00) Meet Gayle Kalvert(03:18) What keeps marketers and sellers from working together(06:38) How marketing teams can impact sales outcomes(11:42) Creating sales-marketing alignment(13:53) Overcoming impostor syndrome at work(16:11) Sales and marketing stereotypes and how to deal with them(21:10) Building relationships beyond the officeResources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Kristin’s LinkedIn: https://www.linkedin.com/in/kristinallaben/ Creo Collective’s LinkedIn: https://www.linkedin.com/company/creo-collective/Creo Collective’s website: https://www.creocollective.io/Marketing in Progress’ LinkedIn: https://www.linkedin.com/company/marketinginprogress/Gayle’s website: www.gaylekalvert.com

Kate Volman isn’t trying to overhaul your life. But she will challenge the way you think about joy.In this episode, Kate talks about something high achievers tend to ignore: doing things just for the hell of it. Not because it makes you money. Not because it’ll get you promoted. But because you used to love it, before life got in the way.Kate is the CEO of Floyd Consulting and the author of Do What You Love. Outside of her day job, she’s a poet and a podcast host. She’s intentionally built a life that makes room for creativity and joy without sacrificing professional success.In this episode, you’ll learn:Why creativity matters, even if it’s just for funHow doing less can lead to more fulfillmentPractical ways to bring joy into your daily lifeHighlights:(00:00) Meet Kate Volman(02:25) Why high achievers struggle to feel fulfilled(05:24) Incorporating joy into daily life(10:46) Trust the creative process(13:35) Embracing imperfection and fun(19:02) How to stop saying yes to everything (22:07) Creating a personal strategic plan for your dreams(28:13) Clarity and accountability through coachingResources:Kate’s LinkedIn: https://www.linkedin.com/in/katevolman/ Kate’s website: https://katevolman.com/ The Dream Manager program: https://www.thedreammanager.com/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Partner marketing gets a bad rap. But with the right funding and support from leadership, it can be the secret weapon for scaling your brand and unlocking revenue fast.In this episode, Lucy Greenaway, Global Channel Marketing Director at XM Cyber, walks us through the real but overlooked value of partner marketing. She discusses what most people don’t know about partner marketing, why events aren’t enough to drive partner programs, and the three things partner marketers should do to get results.In this episode, you’ll learn:Effective strategies for joint marketing effortsHow to keep partners invested in your campaignsAlignment of partner marketing with broader business goalsHighlights:(00:00) Meet Lucy Greenaway(02:11) The biggest misconception about partner marketing(04:27) How to create successful partnerships(06:04) The profile of an ideal partner marketer(10:07) Why events can’t replace sales enablement and cohesive campaigns (11:34) Partner marketing isn’t just a support function(13:18) The three things that make partner marketing effective(17:47) Being the only woman in the room(21:03) The key to success in channel and partner marketingResources:Lucy’s LinkedIn: https://www.linkedin.com/in/lucy-greenaway-963253126/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Gayle’s website: www.gaylekalvert.com

Vicki Hall went from WNBA athlete to financial advisor at C.H. Douglas & Gray Wealth Management. Not the most obvious pivot, but when your family gets financially wrecked by bad advice, you learn fast.As an advisor, Vicki works with successful, high-earning women who are still freaked out about money. She’s on a mission to make sure no woman ends up broke, blindsided, or stuck in a relationship because she can’t afford to leave. In this episode, she talks about all things finance that women wish they learned in school but didn’t. In this episode, you’ll learn:The first steps to understand and gain control of your financesHow to plan for retirement based on your lifestyleThe money conversations every couple should have before marriageHighlights:(00:00) Meet Vicki Hall(02:20) The “investment” that wrecked her family’s finances(05:00) Questions to ask before choosing a financial advisor(07:58) Three steps to get control of your money(13:18) How to build a realistic budget(15:57) Financial red flags to spot in your relationship(23:50) The risks of being a stay-at-home parent(26:10) Keeping your finances in check during a career pivot(28:16) Tips for people with unpredictable income(31:33) Vicki’s biggest money lesson at 19Resources:Vicki’s financial advisor profile: https://chdouglas.com/team-member/vicki-hall/Vicki’s LinkedIn: https://www.linkedin.com/in/vicki-hall-72210831/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

There are certain moments in life that change the course of everything. For Shali Reed, a personal tragedy forced her to re-evaluate what mattered most. She walked away from a high-paying tech career to bet on herself, her family, and the business she runs with her husband.In this episode, Shali shares what it’s like to build The Reeder while raising two toddlers, balancing marriage and work simultaneously, and finding purpose and identity outside of motherhood.In this episode, you’ll learn:Why betting on yourself is worth the riskWhat it takes to run a business with your spouseHow to set boundaries with work and family Highlights:(00:00) Meet Shali Reed(02:11) Losing a child and re-evaluating priorities(05:23) Starting a business with your spouse(12:18) How to be fully present as a parent and entrepreneur (17:56) Rediscovering identity beyond motherhood(21:32) Owning your voice to empower othersResources:Shali’s LinkedIn: https://www.linkedin.com/in/shali-reed/ Shali’s TikTok: https://www.tiktok.com/@shalireed Shali’s Instagram: https://www.instagram.com/shalireed/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Selling is a team sport, and sales and marketing teams are the star players. When they align on their revenue goals, the whole company wins.In this episode, Andre Lachlan, Sales Director at Splunk, discusses the value of collaboration between B2B sellers and marketers. He shares practical ways for teams to break down their silos, support each other’s goals, and work together to drive effective campaigns with a human touch. In this episode, you’ll learn:How to get sales and marketing to work togetherThe key to maximizing event ROIWhy relying solely on AI for sales could hurt your businessHighlights:(00:00) Meet Andre Lachlan(02:24) How sales and marketing can align in any org structure(07:03) Better cross-functional collaboration (11:11) Planning small but strategic events(17:32) Why the real work happens before and after the event(21:47) Connect with your buyers even when they don’t respond(25:07) Where AI makes an impact on the sales workflow(30:19) Unconventional sales tactics to try(35:56) Key qualities of a good salespersonResources:Andre’s LinkedIn: https://www.linkedin.com/in/andrelachlan/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Gayle’s website: www.gaylekalvert.com

Julie Alexandria has been a Broadway performer, a sideline sports reporter, a TV host, and now the founder of her own jewelry business. She’s lived many lives, but one thing has stayed the same: she’s always trusted her gut.In this episode, Julie gets real about stepping away from her career, what happened when her agent dropped her, and how she turned her love of jewelry into a thriving business. She shares how she made herself memorable on a budget and how the right outfit can build real confidence.In this episode, you’ll learn:Reinvention is possible at any ageTips on marketing a business without a website or ad budgetHow to build confidence through what you wearHighlights:(00:00) Meet Julie Alexandria(01:13) Theater roots and the pressure to perform(04:05) Dropping out of college to chase Broadway(06:04) Pivoting to sports TV when acting dried up(09:08) Red carpets, celebrity interviews, and burnout(14:55) Motherhood, career sacrifices, and losing her agent(21:16) Starting a jewelry business with $500 and no plan(30:10) How to look expensive on a budget(40:57) Designing jewelry for confidence and reinventionResources:Julie’s LinkedIn: https://www.linkedin.com/in/julie-alexandria-56112b62Julie’s Instagram: https://www.instagram.com/juliesgoldcoins/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.

Tiffany Sauder is the type of woman who wins awards, runs a company, and still finds time to pack her kids’ lunches. From the outside, her life looks “successful.” Inside her marriage? Well, Tiffany shares the details.In this episode, she gets brutally honest about what it took to rebuild her relationship from a breaking point. It wasn’t another date night that did it.Instead, she and her husband turned their marriage into something most people reserve for work: a system with vision, accountability, and honest conversations.In this episode, you’ll learn:Why your marriage might need a quarterly check-inThe tools and processes that can help mend a relationshipHow to bring the element of surprise back into your marriageHighlights:(00:00) Meet Tiffany Sauder(04:22) It’s time we admit that marriage is hard(09:30) Using business strategy to fix marriage(11:15) Their annual check-in with eight questions(16:55) Business meetings about parenting and values(20:17) Fun still matters in marriage, too(25:27) How to reconnect during busy seasonsResources:Tiffany’s LinkedIn: https://www.linkedin.com/in/tiffanysauder/ Tiffany’s website: https://www.tiffanysauder.com/Tiffany’s Podcast Episode on Marriage: https://www.tiffanysauder.com/blog/marriage-year-20-still-showing-up-still-figuring-it-outMarriage Check-In Tool: https://www.tiffanysauder.com/Marriage-Check-In-GuideGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.

B2B buyers are people, too. They want to be entertained, to learn, and to feel something just like the rest of us. In this episode, Rachel Downey, founder of Share Your Genius, talks about the one thing that still moves the needle in B2B marketing: human connection. Forget the overhyped tools and pushy advertising. Rachel discusses the power of relationships, consistent messaging, and authentic thought leadership. In this episode, you’ll learn:What community building can do for your pipelineThe difference between impactful thought leaders and “thought parrots”The case for doing less but doing it consistentlyHighlights:(00:00) Meet Rachel Downey(06:01) B2B marketing needs to feel human again(10:20) Community-led growth that drives revenue(15:40) Who should really be speaking for your brand(17:38) Two ways to get employees to post online(19:30) B2B marketers need to stop doing this(22:10) Consistency builds resultsResources:Rachel’s LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/ Rachel’s website: https://shareyourgenius.com/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Gayle’s website: www.gaylekalvert.comGot thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.

Sara Uy began cold calling from her childhood bedroom at the height of the COVID-19 pandemic. Out of boredom, she began recording those calls and posting them on TikTok. No script. No fancy setup. Just real sales calls.Those posts took off. Now, she’s built a 90K+ following on LinkedIn, launched her own business, and is one of the most trusted voices in sales as “Selling Sara.”In this episode, Sara shares how she built her personal brand. She gets real about the pressure to always be “on,” how to deal with content burnout, and why showing up consistently matters more than being polished.In this episode, you’ll learn:How to transition from employee to entrepreneur with graceWhat makes people actually follow and stick aroundHow to find your voice without copying everyone elseHighlights:(00:00) Meet Sara Uy(03:28) Cold calling during COVID and finding TikTok(08:54) Leaving a job you love without burning bridges(12:17) What happens when you post consistently(15:22) Breaking through a mental block(21:26) Sara’s 3 tips for building your personal brand(25:39) Creating videos when you’re short on time(32:31) What SellingSara does for sales teamsResources:Sara’s LinkedIn: https://www.linkedin.com/in/saraplowman/ Sara’s TikTok: https://www.tiktok.com/@sellingsaraa Sara’s Instagram: https://www.instagram.com/sellingsaraa/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Got thoughts on this episode? We’d love to hear what you think. Leave a comment, and you might get some WIP swag sent your way.

Influencers are everywhere, from your Instagram feed to your LinkedIn homepage. For brands, they can be a powerful marketing tool, but what is it like to work with them?In this episode of Marketing in Progress, Brianna Doe, founder and CEO of Verbatim, talks about the reality of influencer marketing. She discusses why follower count is not always the most important metric, how to spot creators who will deliver, and what to know about pricing and negotiations.In this episode, you’ll learn:What brands need to know before investing in creatorsThe rise of AI-generated influencersWhy corporate employees are building their personal brandsHighlights:(00:00) Meet Brianna Doe(02:06) Keeping up with marketing trends(04:01) AI-generated influencers are here (04:56) How brands should budget for creators(07:46) What makes a B2B influencer worth it(09:32) The rise of employee influencers in techResources:Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/Brianna’s website: https://www.weareverbatim.com/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/Gayle’s website: www.gaylekalvert.com

Kanika Chadda-Gupta has never been afraid to take risks. She switched career paths to follow her dream of becoming a broadcast journalist, moved to India to explore the international market, then took a chance on love and a new job when she returned to the US.At every fork in the road, it was her intuition that pointed her in the right direction.In this episode, Kanika shares how trusting her gut shaped her career, family, and personal growth, and how you can start tuning into yours when faced with your own decisions.In this episode, you’ll learn:The reality of making bold career moves when nothing feels certainHow trusting your gut can lead you to exactly where you’re meant to beHow to make manifesting work for youHighlights:(00:00) Meet Kanika Chadda-Gupta(02:46) Switching from business to journalism(05:33) Moving to Mumbai and finding success(08:52) Taking a chance on love(12:06) How Kanika’s intuition saved her life(18:55) The power of visualization and manifesting(23:24) Creating open communication with your kidsResources:Kanika’s Instagram: https://www.instagram.com/kanikachaddagupta/ Kanika’s website: thatstotalmomsense.comGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Brianna Doe did everything “right” on paper. She worked in fast-paced environments, consistently overachieved on her goals, and climbed the corporate ladder. But she still felt completely miserable.So she broke away.In this episode, Brianna gets real about what made her walk away from the safety of a 9-to-5 job and bet on herself. She talks about the early days of building her agency, what happens when a business partnership goes sideways, and the element of “competition” that women deal with in the workplace.In this episode, you’ll learn:How time blocking can help you stay focusedWhat to ask before going into business with a friendWhy you should have your own “personal board of directors”Highlights:(00:00) Meet Brianna Doe(01:28) Leaving corporate when success feels empty(04:56) What no one tells you about partnerships(11:13) Burnout and being the only one like you(18:25) How Brianna structures her work week(27:05) Your path doesn’t need to look perfectResources:Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/Brianna’s website: https://www.weareverbatim.com/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Megan Dimmer isn’t here for your outdated expectations about midlife. In fact, she just turned 49 and feels stronger, sharper, and more in control than ever. In this episode, Megan shares the real story of what it took to feel this good: cutting the BS with her doctors, finding a workout she didn’t hate, and finally putting herself first after years of prioritizing career and parenting. We talk hormones, aging, therapy, and the lies we’ve been sold about what 50 is supposed to feel like.In this episode, you’ll learn:How eating healthy can make you feel good, not just look goodWhy it’s important to talk about menopause and hormone replacement therapy (HRT)What it means to be defined by more than your careerHighlights:(00:00) Meet Megan Dimmer(01:42) The truth about eating healthy long-term(05:13) Where to start if fitness feels impossible(08:13) How cutting sugar changed more than her body(10:48) When Megan’s menopause symptoms were dismissed by doctors(15:20) How HRT helped her feel like herself again(18:24) Why therapy and EMDR unlocked deeper healing(21:38) Redefining success after leaving the CEO title behind(27:15) Owning your voice after corporate conditioningResources:Megan’s LinkedIn: https://www.linkedin.com/in/megandimmer/ Megan’s website: https://megandimmer.com/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

In this solo episode, Gayle Kalvert gets real about something we all chase but rarely feel: success. It’s not as glamorous as social media makes it look. Gayle opens up about her experience of juggling work and family, all while feeling constant pressure to keep moving forward. She shares her struggle to stay grounded while grappling with the fear of missing out on bigger opportunities if she slows down.Is it just Gayle, or do you feel this, too?Resources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

We’ve all been through something challenging. But when it comes to knowing what to say, or do, when someone else is struggling- that’s not always easy. You know the feeling— the deep ache of not knowing what to say or do, or being exhausted from trying to fix everyone else’s problems.Liesel Mertes, founder of Handle with Care Consulting and a workplace empathy expert, talks about how to show up for others when life gets messy. Whether you’re a leader trying to support your team or a colleague who doesn’t want to say the wrong thing, Liesel offers a thoughtful take on empathy as a skill, not a personality trait. She shares tools and practices that can help us become better at navigating sensitive conversations.In this episode, you’ll learn:Why empathy is a skill that anyone can learn How to maintain boundaries while being supportiveWays to offer meaningful support in difficult timesHighlights:(00:00) Meet Liesel Mertes(00:50) Empathy is a skill (07:31) Being a workplace “first responder”(12:00) How to offer genuine support(18:11) The difference between fortitude and resilience (22:25) Tools for empathy-forward workplaces(27:37) Being intentional with empathy Resources:Liesel’s LinkedIn: https://www.linkedin.com/in/lieselmertes/Liesel’s website: https://www.lieselmertes.com/Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

In this solo episode, Gayle Kalvert shares her journey with medical marijuana and microdosing, and how those conversations have become part of parenting her teens. She opens up about shifting perspectives, breaking down stigma, and why honesty matters when navigating these topics with your kids.Resources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert

Amanda Thomas thought she had a plan.She left her 9-to-5, ready for the next chapter, then found out she was pregnant that same month. What followed wasn’t what she expected: a birth that didn’t go to plan, postpartum depression, and a hard lesson in surrendering control.In this episode, Amanda, creative consultant, entrepreneur, and mom, gets honest about what it actually looks like to balance motherhood and career. We talk about the struggles: feeling disconnected from your baby, the guilt no one warns you about, and the power of finding your people. Amanda didn’t find her footing by figuring it all out. She found it by letting go of the idea that she had to.In this episode, you’ll learn:The reality of dealing with postpartum depressionFinding strength in vulnerabilityWhy building community mattersHighlights:(00:00) Meet Amanda Thomas(01:35) Starting a family unexpectedly(06:23) Stop resisting and surrender to life (9:50) Why finding your “village” changes everything(16:01) How Amanda’s second pregnancy feels different(19:07) Accepting all parts of yourself(24:38) The truth about sacrificeResources:Amanda’s Instagram: https://www.instagram.com/amandathomascreative/Amanda’s website: amandathomascreative.comGayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

In this solo episode, Gayle Kalvert shares her experience in parenting teens, highlighting the growth, connection, and learning that comes with this phase. While it’s easy to focus on the struggles, Gayle explains how the teenage years can be a rewarding time of mutual respect and personal growth, both for parents and their kids.Resources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Uniqueness deserves to be celebrated. However, too often, neurodiversity is viewed as a limitation rather than a strength.In this episode, Becca Chambers challenges that narrative by sharing her journey with ADHD. She reveals how embracing her neurodivergent brain has been key to her professional success and personal growth. Becca also discusses the challenges of parenting neurodivergent children and why it’s crucial to reframe your expectations of them.In this episode, you’ll learn:The unique strengths of neurodivergent individualsHow to embrace what makes you differentUnderstanding the needs of neurodivergent kids in schoolHighlights:(00:00) Meet Becca Chambers(02:20) Neurodivergence is a strength, not a weakness(06:15) Why Becca started advocating for neurodiversity (09:01) Misconceptions about neurodiversity (14:11) ADHD in the workplace(17:01) Working with your brain, not against it(20:20) Becca’s school experience(22:58) Parenting neurodiverse kids(28:02) Reframing expectations of neurodiversityResources:Becca’s LinkedIn: https://www.linkedin.com/in/beccapchambers/ Becca’s website: https://www.beccachambers.com/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

The world teaches us to accumulate more responsibilities, more achievements, and, honestly, more of everything. But excess isn’t always good.Leslie Bailey, entrepreneur, writer, and mom, knows what it’s like to carry too much. After building a successful business, she made the bold decision to walk away, just as her husband was diagnosed with cancer and financial stress was mounting. In this episode, Leslie shares how subtracting things from her career and personal life gave her back a sense of control, clarity, and peace. She calls it soft business, a mindset shift rooted in doing less to make room for what matters most.In this episode, you’ll learn:How to know when it’s time to walk awayThe mental load of debt and how to manage itSetting boundaries around unpaid laborHighlights:(00:00) Meet Leslie Bailey(03:08) The value of rest(06:17) Redefine success on your terms(08:08) Excess is not always better(14:36) Managing debt and stress(18:06) Recognizing your worth as an entrepreneur (21:02) Saying no and protecting your time(23:03) Leslie’s approach to simplicity and subtraction(26:37) Advice for starting a business Resources:Leslie's list of things to subtract: https://www.canva.com/design/DAGqwACe_EQ/yiBoqRDrKVV3zNhMaF-gRA/editLeslie’s Instagram: https://www.instagram.com/lesalinaLeslie’s LinkedIn: https://www.linkedin.com/in/leslieabailey/Leslie’s Website: https://www.lesliebailey.com/ Indy Maven’s website: https://indymaven.com/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Saying no sounds simple. So why is it so hard?In this solo episode, Gayle Kalvert shares why she struggles to set boundaries, how overcommitting manifests in her life (hello, migraines), and why saying no still feels uncomfortable, even when she knows better.Is it just Gayle, or do you feel it too?

Life doesn’t follow a script. It twists, it pivots, and sometimes it surprises us.In this first episode, Gayle shares the moments that changed everything—losing a job, rebuilding from nothing, and realizing the dream had changed. All of it led to Work in Progress. A podcast for all of us figuring it out as we go.In this episode, you’ll learn:Why nobody has it all figured outWhat starting over looks likeRedefining success on your own termsHighlights:(00:00) Meet Gayle Kalvert(00:31) The myth of a “perfect” life(02:02) Climbing the corporate ladder(04:01) Starting over with no safety netResources:Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

No one has it all figured out. And anyone who says they do? Well, they’re lying.This is for the women who are trying. Trying to juggle all the things. Trying to make sense of what they actually want. Trying to keep their heads above water without losing themselves in the process.Career. Money. Relationships. The pressure to do it all. The pressure to want it all. And the moments you secretly wonder, is it just me?Here we speak openly, laugh through chaos, and ask questions instead of pretending to have all the answers.Because we’re all a work in progress.