Alignment Under Construction, with Lisa Smith

In this episode, Benji talks to Lisa Smith, VP, Integrated Marketing at Demandbase.In a season of rapid growth, how do organizations maintain synergy and alignment? That's the question Lisa helps us tackle today. Demandbase recently acquired three companies, so cultivating teamwork and providing systems for continued top-level execution is top of mind for Lisa and we get to glean from that wisdom in this episode.