EPISODE · Jan 21, 2026 · 11 MIN
All About Perceptual Maps (Episode 056 - The Marketing Gateway Podcast)
from The Marketing Gateway · host Sean Jordan
You've heard of the map to the stars, but what about a map for marketing? Perceptual maps fill that role for us, and I'm going to explain them for you on today's episode!SOURCE:https://www.youtube.com/watch?v=FQ2XGgbNXWYThis month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.
What this episode covers
You've heard of the map to the stars, but what about a map for marketing? Perceptual maps fill that role for us, and I'm going to explain them for you on today's episode!SOURCE:https://www.youtube.com/watch?v=FQ2XGgbNXWYThis month, I am plugging the St. Louis Area Foodbank. To get more information, or to find out how to donate your time/money/food, visit their website: https://stlfoodbank.org/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.
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All About Perceptual Maps (Episode 056 - The Marketing Gateway Podcast)
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