EPISODE · Sep 2, 2008 · 34 MIN
All Access Woman Study
from Purse Strings · host WMR.FM
Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women's attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.
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All Access Woman Study
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