All Access Woman Study - Purse Strings

What this episode covers

Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women's attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 34 minutes long.

When was this Purse Strings episode published?

This episode was published on September 2, 2008.

What is this episode about?

Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women's attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her...

Can I download this Purse Strings episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.