Allison Lester and Sarah Merrell: 2023 PR Predictions

Allison and Sarah discuss the Fletcher Marketing PR team’s predictions for public relations trends for 2023. With the end of the year around the corner, it is important to be thinking about strategic plans for the future. They talk through these predictions, the implications and benefits for businesses to look toward in the new year. In this episode Allison and Sarah discuss predictions about: Changes in the economy The death of influencer marketingThe importance of paid media Gathering and dissemination of data Increase in need for owned media Innovation and integration Taking a stand on social issues