Allison MacLeod of Rapid7

In this Marketing Over Coffee: A Special Interview with Allison MacLeod! Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. What is Rapid7? Incident and detection response (IDR), Threat Exposure Management and more What does a global marketing team look like? What's in the tool stack? Website and Freemium is the Lifeblood Scaling Globally Are webinars still the thing? You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! Using Business Development Reps (BDRs) Content team put together Website has become high volume inbound, lots of prospects want education Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.